building yo brand | young ophthalmologists | aao 2014 | wong

Download Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

Post on 29-Jun-2015




2 download

Embed Size (px)


This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.


  • 1. Building YO Brand Marketing Essentials randall v. wong, m.d. medical marketing enterprises, llc aao 2014

2. Financial Disclosure I have the financial interests to disclose; 1. Medical Marketing Enterprises, LLC Partner 2. Kiwi Splash, LLC - Partner 3. What is Marketing? Advertising Marketing understanding the needs of your customers Saturday hours Retina Specialist Website 4. Marketing Essentials Website Social Media Twitter LinkedIn Google + Facebook Local Search Review Sites 5. Website Customers expect a website Can your patients find you or your goods and services? If you can not be found on the Internet, you basically dont exist. 6. 3 Types of Websites 1. Resource (static, doesnt rank) 2. Marketing (dynamic, ranks with Google) 3. Interactive (ranks and engages patients) Doesnt matter which you have just have one. 7. Social Media Social media (however you define it) is simply a preferred way to communicate and share information Different platforms appeal to different people vs 8. Social Media Marketing Dont bother with social media unless you have a website Engaging social media prematurely simply highlights your lack of a website or.worse. 9. Social Media Platforms local search; friends local search, savvy Internetters professionals/colleagues real-time news, e.g. AAO 10. Local Search Internet search whereby the user inputs restricted geographic constraints (e.g. city, county, zip code) Your next patient will be using local search techniques to find your services. Where will you rank? 11. Local Search 12. Marketing for YOs Marketing is Expected Your next patients want: Transparency as a business (review sites) Personal Transparency Health Information Information about your practice Information about how you practice 13. Thank YOu Best of Luck! Randall Wong, M.D. Medical Marketing Enterprises, LLC