Live Website Analysis:Critique Your Website | Randall Wong, M.D.

AAO: Chicago | 2014 | KiwiSplash.comTuesday, 10/21 | 12:45 - 1:45 PM

Financial Disclosure

I have the financial interests to disclose;

1. Medical Marketing Enterprises, LLC – Partner

2. Kiwi Splash, LLC - Partner

What Makes a Great Website?

Theme/DesignNavigationSEOOn-Page Off-Page SEO

3 Types of Websites

“Resource” – known to only existing patientsMarketing – has high Google RankingsEngaging – engages readers and converts to

patients

A great website varies in its ability to market and grow your practice.

Design and Theme

Reflects your personal preferences3 colors

Aesthetically Pleasing?

Mobile Responsive? **

Theme and design have no value in creating a great marketing website.

Navigation

The ease at which your visitor can find the information desired.

“3-Click Rule”

Customized Menus

Requisite Content

3 Most important pagesHomeAboutContact

Navigation

Search Bar

Footer InformationNABCredits

Legal

Privacy PolicyTerms of Use

Top Ten SEO Components

These are our “Top 10” that every website should have.

http://kiwisplash.com/10-easy-seo-tips-to-optimize-your-website-seo-web-ranking/

Does your website pass?

Download Speed

“Flash”Download speed is critical to rankings

Local Search

NAPGeo-Locations

Google +Facebook

Website AnalysisWe just defined a variety of elements which can help you define a “Great Website.”

Aesthetics are overrated. You now have concrete changes which can transform your website into the most powerful marketing tool possible.

Your website must be mobile responsive and rank well with Google. You’ve now taken a huge first step!

Thank You!

Randall Wong, M.D.

KiwiSplash.comMedicalMarketingEnterprises.comRandall.V.Wong@gmail.com