unit-03 the nature of busi. comm

7/25/2019 Unit-03 the Nature of Busi. Comm.

1/15

1

Program : MBA

Semester : I

Subject Code : MB0039

Subject Name : Business Communication

Unit number : 3

Unit Title : Te Nature o! Business Communication

"acult# : Smita Coudar#

$%M& N&'T


2/15

2

Objectives

After studying this unit, you will be able to:

List the different stakeholders of an organization, or the ublic!s with who" a

"anager has to co""unicate# $%lain the ri"ary reasons for co""unication with each stakeholder &elect the "ost effective channel for co""unication with each stakeholder

'escribe how infor"ation flows within an organization 'iscuss the advantages and li"itations of for"al and infor"al co""unication

networks


3/15

3

(yes of )usiness

*o""unication


4/15

4

$%ternal )usiness *o""unication

Overall importance of

external businesscommunication

+#or &uccessful -arketing.#(o build a avorable *ororate i"age/#(o 0ncrease &hareholder 1alue

2# (o Overco"e a *risis

3#(o $nhance *redit 4ating


5/15

5

0nternal )usiness *o""unication


6/15

6

$%ternal )usiness *o""unication

*onsu"ers

0nter"ediaries&uliers5overn"ent&ociety

-edia )ankers


7/15

7

(he wheel of business co""unication illustrates that e%ternal business

co""unication involves interaction with the following stakeholders


8/15

8

*o""unication 6etwork in Organizations

A communication network refers to how information flows within the organization.Information within an organization generally flows through a system, rather thanbeing a free flow. In the words of Adler, ommunication networks are regularpatterns of person!to!person relationships through which information flows in anorganization."

Media used in !ormal communication

I( )o*n*ard communication

This may be defined as information that

flows from Superiors to Subordinates. Bulletin boards

$ouse journals + in!ormation on com,an# ,olicies - ,roducts

.etters + e(g(/ letters o! a,,ointment - termination

Boolets/ ,am,lets - andboos + e(g( !or ne* em,lo#ees

Annual re,orts 1 in!ormation about com,an# - its ,olicies

Meetings - con!erences


9/15

"ormal Communication Net*or

Media used in !ormal communication

II( U,*ard communication

This may be defined as information that

flows from Subordinates to Superiors.

Written complaints & grievances

Meetings

Exit interviews Opinion survey questionnaires


10/15

"ormal Communication Net*or

Media used in formal communication

III( $ori2ontal lateral4 communication

It may be defined as communication that takes place

between co-workers in the same department, or indifferent departments.

Handbooks & manuals

etters & memos

Meetings & conferences


11/15

5uidelines !or &!!ecti6e"ormal Communication

!"#$e number of organi%ational levels s$ould be keptminimum to avoid loss of information passed on from onelevel to anot$er"

" 'upervisors s$ould gain t$e trust & confidence of

subordinates"

(" 'uperiors s$ould encourage feedback from subordinates

)" 'uperiors s$ould reward subordinates for t$eir efforts"

*" Management s$ould ensure common understanding oforgani%ational goals

+" ,s far as possible- face to face communication s$ould be used"


12/15

." /ommunication s$ould flow from responsible aut$orities w$oreceive t$e recipients0 care

1" 'uperiors s$ould avoid information overload

2" Management s$ould promote coordination between differentdepartments

!3"'uperiors s$ould be open minded and listen to t$eiremployees

!!", grievance redressal system s$ould be set up in t$e

organi%ation for employees to air t$eir differences

!"#$ere s$ould be open exc$ange of ideas among peers

Continued


13/15

In!ormal Communication Net*or+Ad6antages or .imitations7

!" 4nformal communication c$annels operate more quickly t$anformal communication c$annels

" 4nformal communication or grapevine may be used bymanagement as a testing tool to get feedback from employees

(" 4nformal communication $elps employees to communicateopenly and freely

)" 4nformal communication leads to misunderstanding amongemployees

*" 4nformal communication comes in t$e way of effective public

relations


14/15

In!ormal Communication Net*or +Ad6antages or .imitations7

+" 4nformal communication or grapevine s$ould be used carefullysince it may spread rumors

." 4nformal communication c$annels are not suitable for $andling

some types of messages1" 4nformal communication creates greater information overload

as compared to formal communication

2" 4nformal communication can distort information


15/15

unit-03 the nature of busi. comm

Documents