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Page 1: Busi  Potential  Africa
Page 2: Busi  Potential  Africa

THE GREEN LAND OF MASSIVE RESOURCES,

THOUGH CALLED DARK CONTINENT DUE TO

IGNORANCE

Page 3: Busi  Potential  Africa

DOING BUSINESS IN AFRICA - COMESA

THE DARK CONTINENT;

BUT

SPARKLING BRIGHTNESS

FOR

BUSINESS COMMUNITY

THE LAND WITH IMMENCE POTENTIAL

Page 4: Busi  Potential  Africa

WHY SUB SAHARAN AFRICA ?WHY SUB SAHARAN AFRICA ?WHY SUB SAHARAN AFRICA ?WHY SUB SAHARAN AFRICA ?

• SURROUNDING SAHARA

• DISTINGUISHING FROM SAHARA

• CHANGE IN THE PERCEPTION.

• PRE-EMPT OTHERS

• PAST TREND OF OUR BUSINESS

• IGNORED REGION

Page 5: Busi  Potential  Africa

PAST CREDENTIAL

• ORIGIN OF PEOPLE

• RECENTLY MIGRATED INDIANS

• KINGMAKERS IN MANY COUNTRIES

• BUREAUCRATES OF INDIAN ORIGIN

• RESPECT FOR INDIAN COMMUNITY

• FEQUENCY OF TRAVELLERS

Page 6: Busi  Potential  Africa

INFORMATION

LOW PROGRESS

DICTATORSHIP

MACRO ECONOMICINSTABILITY

POOR LOGISTICS

CIVIL STRIFE

In the Past

Page 7: Busi  Potential  Africa

• BARTHOCOMEO D12.

• VASCO DA GAMA.

• DAVID LIVINGSTONE.

• BRITISH RULES IN INDIA.

• OTHER EXPLORERS / MISSONARIES /BUSINESSMEN.

• CLOSENESS OF EUROPE.

In the PastIn the Past

Page 8: Busi  Potential  Africa

WHAT IS THE POTENTIAL?

• 350 MILLION MARKET SIZE

• ROUGH DIAMONDS

• TIMBER

• ENDOWED WITH VAST NATURAL RESOURSES

• STEEL OF VARIOUS GRADES

• SUGAR CANE

• ACCESSIBILITY

Page 9: Busi  Potential  Africa

AFRICA

Page 10: Busi  Potential  Africa

SOUTH AFRICAABUNDANT RESOURCE

IMPORTS EXPORTSEDIBLE OIL

TEXTILE/MADE UPS

VEHICLES / PARTS

CHEMICALS

PHARMACEUTICALS

PREPARED FOODS

RICE

SHOES / LETHER GOODS

SPICES

IRON & STEEL

BREWERIES

MOLASSES

FRUITS/VEGETABLE

ELECTRICAL EQUIP.

ENGG. ITEMS

METALS

Page 11: Busi  Potential  Africa

DOING BUSINESS WITH AFRICA

DOOR IS OPEN

FOR CHEMICALS, PHARMACEUTICALS AND

COSMETICS

BECAUSE PRODUCTS OF INDIAN ORIGIN

COULD BE ADAPTABLE.

WESTERN IS SO EXPENSIVE

Page 12: Busi  Potential  Africa

EFFECTS AND END RESULTSEFFECTS AND END RESULTSEFFECTS AND END RESULTSEFFECTS AND END RESULTS

LIMITED DEVELOPMENTS PAYMENT PROBLEMS

NO FDI

LAKE OF TRADE FOCUS

HIGH RISK LEVELS

CORRUPTIONS

Page 13: Busi  Potential  Africa

THE SCOPE , HOPE AND IMPORTANCETHE SCOPE , HOPE AND IMPORTANCETHE SCOPE , HOPE AND IMPORTANCETHE SCOPE , HOPE AND IMPORTANCE

MAJOR PORTION OF THE DIAMOND MINED HERE.

VAST TIMBER RESOURCE. FERROUS AND NON FERROUS METAL. CASHEW PRODUCTION ALL THE MINERALS ARE AVAILABLE. MANY PORTS IN OPERATION

Page 14: Busi  Potential  Africa

LIMITATIONS FOR BUSINESSLIMITATIONS FOR BUSINESSLIMITATIONS FOR BUSINESSLIMITATIONS FOR BUSINESS

MANY ARE LANDLOCKED

MANY ARE LANDLOCKED

PAYMENTSLACK OF

CONFIDENCE

HIGH IMPORTDUTIES

SYSTEMS , NOT EFFECTIVE

MANIPULATIONAT ALL LEVELS

Page 15: Busi  Potential  Africa

INDIA – SUB SAHARAN AFRICAINDIA – SUB SAHARAN AFRICAINDIA – SUB SAHARAN AFRICAINDIA – SUB SAHARAN AFRICA

CLOSE AND CORDIAL NRI CONTRIBUTION

BAD MEMORIES TOO GROWING RAPIDLY

DIPLOMATIC REP. PROMOTION ON BOTH SIDES

Page 16: Busi  Potential  Africa

BUSINESS POTENTIAL FOR INDIABUSINESS POTENTIAL FOR INDIABUSINESS POTENTIAL FOR INDIABUSINESS POTENTIAL FOR INDIA

• AFRICA IS THE SECOND LARGEST CONTINENT IN AREA AND THE THIRD LARGEST IN POPULATION

• VERY RICH IN NATURAL RESOURCES

• HUGE SHORTAGE OF SKILLED MANPOWER

• VERY POOR IN MANUFACTURING ACTIVITY

• MANY REGIONAL TRADE ARRANGEMENTS

• SUCCESSFUL INDIAN BUSINESS COMMUNITY

Page 17: Busi  Potential  Africa

EXCLUSIVELY FOR INDIAEXCLUSIVELY FOR INDIA

• MANY ECONOMIES ARE GROWING AND LIBERALISED

• INDIA HAS 4.08% OF TOTAL EXPORTS IN SSA AND IMPORTS FROM SSA CONSTITUTES 3.18% IN 2001

• DIRECT SHIPMENTS TO MANY PORTS IN AFRICA

• SOFTWARE AVAILABLE TO TRANSLATE ENGLISH INTO MANY AFRICAN LANGUAGES

• AFRICA’S SHARE IN WORLD TRADE IS 1.87%

• SSA’S SHARE IN AFRICA IS 70%

Page 18: Busi  Potential  Africa

POTENTIAL FOR INDIAPOTENTIAL FOR INDIAPOTENTIAL FOR INDIAPOTENTIAL FOR INDIA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS

• COSMETICS / TOILETRIES ETC.

• INORGANIC / ORGANIC / AGRO CHEMICALS

• RESIDUAL CHEMICAL & ALLIED PRODUCTS

Page 19: Busi  Potential  Africa

FOCUS AREAS IN FOCUS SSAFOCUS AREAS IN FOCUS SSAFOCUS AREAS IN FOCUS SSAFOCUS AREAS IN FOCUS SSA

NIGERIA S. AFRICA

MAURITIUS KENYA

ETHIOPIA TANZANIA

GHANA

69% OF INDIA – AFRICAN EXPORTS CONCENTRATE ON THE ABOVE

Page 20: Busi  Potential  Africa

BROAD ITEMS OF EXPORTS TO SSABROAD ITEMS OF EXPORTS TO SSABROAD ITEMS OF EXPORTS TO SSABROAD ITEMS OF EXPORTS TO SSA

• DRUGS & PHARMACEUTICALS

• FINE CHEMICALS

• COTTON YARN, FABRICS & MADEUPS

• MANUFACTURE OF METALS

• TRANSPORTS EQUIPTS

• RICE

• IRON AND STEEL

Page 21: Busi  Potential  Africa

BROAD ITEMS OF IMPORTSBROAD ITEMS OF IMPORTSBROAD ITEMS OF IMPORTSBROAD ITEMS OF IMPORTS

• PETROLEUM, CRUDE & OTHERS• GOLD & SILVER• PEARL & PRECIOUS STONES• INORGANIC CHEMICALS• COAL & COKE• WOOD & WOOD PRODUCTS• COTTON-RAW & WASTE• CASHEW• RAW FOR FERTILIZER

Page 22: Busi  Potential  Africa

INDIA’S PORDUCT FOCUSINDIA’S PORDUCT FOCUS

DRUGS & PHARMACEUTICAL

CHEMICALS

MACHINERY &INSTRUMENTS

TRANSPORTEQUIPMENTS

TELECOM SERVICES

INFORMATIONTECHNOLOGY

Page 23: Busi  Potential  Africa

SOUTH AFRICA

Page 24: Busi  Potential  Africa

SOUTH AFRICA SALIENT FEATURESSOUTH AFRICA SALIENT FEATURES

• THE LAND OF DIAMONDS / METAL /MINERAL SOURCES.

• 45% OF TOTAL ELECTRICITY OF AFRICA CONSUMED.

• 45m. MARKET SIZE WITH HIGH PURCHASING POWER.

• 3% OF INDIAN POPULATION HAVING REPRESENTATION OF 13% IN MINISTRY.

• MANY SUCCESS STORIES AFTER 1994.

Page 25: Busi  Potential  Africa

MAJOR HIGHLIGHTS

• TRADE PARTNERS:USA, UK, FRANCE, JAPAN, SOUTH KOREA, CHINA

• LIFTED SURCHARGES FOR THE PAST 5 YEARS

• CAPACITY OF IMPORTS $46b• PAYMENT TERMS: 90-120 days D/A• PROMOTION THROUGH T.V. NEWSPAPER,

RADIO, MAGAZINES.• DOMESTIC CONSUMPTION ON THE

UPWARD GROWTH

Page 26: Busi  Potential  Africa

EXPORTS FOR SUCCESS IN SOUTH AFRICAEXPORTS FOR SUCCESS IN SOUTH AFRICAEXPORTS FOR SUCCESS IN SOUTH AFRICAEXPORTS FOR SUCCESS IN SOUTH AFRICA

• DRUGS,PHARMACEUTICALS & FINE CHEMICALS

• INORGANIC / ORGANIC / AGRO CHEMICALS

• DYES / INTERMEDIATES & COAR TAR CHEMICAL

• COSMETICS / TOILETRIES ETC.

Page 27: Busi  Potential  Africa

MAURITIUS SALIENT FEATURESMAURITIUS SALIENT FEATURESMAURITIUS SALIENT FEATURESMAURITIUS SALIENT FEATURES

• FREE MARKET ECONOMY• A DYNAMIC PRIVATE SECTOR• MODERN INFRASTRUCTURE• POLITICAL STABILITY• MARKET FRIENDLY POLICY• HIGH LITERACY RATE• SUCCESS OF FREEPORT, OFFSHORE AND

BANKING OPERATIONS

Page 28: Busi  Potential  Africa

MAURITIUS

• THE ISLAND IS EQIVALENT TO TWO SUBURBS OF MUMBAI IN POPULATION

• HIGHLY LITERATE, WELL PLANNED, STRUCTURED AND SYSTEMATIC BUSINESS COMMUNITY.

• INCLINED TO BE IN THE FOREFRONT IN DEVELOPMENT PROCESS AMONGST ALL THE COMESA NATIONS.

• COMMON LINGUAL AND SAFE BUSINESS CENTRE FOR INDIANS

Page 29: Busi  Potential  Africa

CURRENT TREND

• LOW INFLATION @ 6.5%• MANUFACTURING AND TOURISM OFFSET

THE LOSS DUE TO SUGAR• SIX LAKH TOURISTS PAID VISIT AND SPENT

10 DAYS AVERAGE• REGIONAL TRADE IS ON FAST GROWTH• MASSIVE INVESTMENT IN THE FREEPORT• STRATEGICALLY LOCATED FOR

CHANNELISING SHIPMENTS

Page 30: Busi  Potential  Africa

INDIA & MAURITIUS

• AVOIDANCE OF DOUBLE TAXATION AGREEMENT IN AUGUST 1982

• INDIA TECHNOLOGY DIFFUSION SCHEME 1999.

• INDIA IS THE LARGEST EXPORTER TO MAURITIUS

• AJANTA PHARMA, ARVINDOVERSEAS, INDIAN OIL CORPORATION, LIC, TCIL, SBI, BOB HAVE VENTURED ALREADY

Page 31: Busi  Potential  Africa

MAIN ITEMS WITH MAURITIUS

• YARN, GARMENTS AND FABRICS• PHARMACEUTICALS / DISPOSABLES• ENGINEERING ITEMS• CERAMIC TILES / HARDWARE• MOPEDS• JEWELLERY• SEAFOOD• SPICES• PLASTIC ITEMS

Page 32: Busi  Potential  Africa

MAURITIUS CURRENT DEVELOPMENTMAURITIUS CURRENT DEVELOPMENT

• BALANCED INCENTIVES TO INVESTORS• INDIAN IT GIANTS ENTER THROUGH

MAURITIUS TO OTHER SSA• MAURITIUS PLAYS A LEAD ROLE IN MANY

INTIATIVES• PEACEFUL, COMFORTABLE AND KNOWN

CENTER FOR BUSINESS

Page 33: Busi  Potential  Africa

TANZANIATANZANIA

• UNITED REPUBLIC OF TANZANIA IN EAST AFRICA IS THE LARGEST ONE COMBINED SIZE OF FRANCE, GERMANY, AUSTRIA, AND SWISS – A MILLION SQ,KMS 53000 SQ KMS WITH INLAND WATER

• VAST RESERVES OF IRON ORE,COAL, URANIUM,PHOSPHATES, N. GAS, DIAMONDS AND GOLD

• FAST GROWING INDUSTRIAL SECTOR WITH 27%.• IDEAL LOCATION TO START BUSINESS• DAR ES SALAM KNOWN FOR THEIR EXISTENCE

FOR LONG

Page 34: Busi  Potential  Africa

TANZANIA

• MAIN PORTS: ZANZIBAR AND DAR A SALAM• IMPORTS CROSSED $2.5b• SINGLE COLUMN TARIFF APPLICABLE.• HIGH GRANDS FROM U.N.• USUAL TERMS OF PAYMENT 60-90 L/C

CREDIT• CURRENCY MADE CONVERTIBLE IN 1996• TANZANIANS – POLITE, HELPFUL AND WARM

PEOPLE• BUSINESS DEALS: HAVE PATIENCE &

FLEXIBILITY

Page 35: Busi  Potential  Africa

PRODUCTS FOR TANZANIAPRODUCTS FOR TANZANIA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS

• DYES /INTERMEDIATES & COAL TAR CHEMICALS

• INORGANIC / ORGANIC / AGRO CHEMICALS

• COSMETICS / TOILETRIES ETC• PAINTS / ENAMELS /VARNISHES ETC

Page 36: Busi  Potential  Africa

KENYAKENYAKENYAKENYA• BORDERED BY ETHIOPIA & SUDAN,

SOMALIA & INDIAN OCEAN• KENYAN AIRWAYS – REGULAR FLIGHTS

TO MANY COUNTRIES• 6 LAKHS INDIAN POPULATION AND KEY

PLAYERS IN KENYA• VAST RESOURCES, SAFARIES, SUPER

MARKETS ETC• BANK OF BARODA SETUP FIRST

OVERSEAS BRANCH IN KENYA WHICH WAS GREAT SUCCESS STORY

Page 37: Busi  Potential  Africa

EXPORTS TO KENYAEXPORTS TO KENYA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS

• INORGONIC / ORGANIC/ AGRO CHMICALS.• PAINTS / ENAMELS / VARNISHES ETC• DYES / INTERMEDIATES & COAL TAR

CHEMICALS• COSMETICS / TOILETRIES ETC• RESIDUAL CHEMICAL & ALLIED PRODUCTS

Page 38: Busi  Potential  Africa

KENYA -

ESTABLISHED INDIAN STRONGHOLDESTABLISHED INDIAN STRONGHOLD

CLOTHING

CLOTHING

& TEXTILES

& TEXTILES

ELECTRICAL

ELECTRICAL

EQUIPMENT

EQUIPMENT

CANNEDCANNED

FOODSFOODS

PRINTING

PRINTING

&&PUBLISHING

PUBLISHING

TRANSPORT

TRANSPORT

EQUIPMENT

EQUIPMENT

PHARMA

PHARMA

DRUGSDRUGS

BAKERYBAKERY

PRODUCTS

PRODUCTS

PLASTICPLASTIC

& RUBBER

& RUBBER

KITCHENKITCHEN

ITEMITEM

Page 39: Busi  Potential  Africa

PROMOTIONAL ADVANTAGES

• FREQUENCY OF LINERS AND FLIGHTS• PROXIMITY TO US• SURROUNDED BY MANY LANDLOCKED

COUNTRIES.• CONSUMPTION PATTERN AS GOOD AS

SOUTH AFRICA• INVITATION FOR BUSINESS DEALS

APPRECIATED• PROMOTION THROUGH AGENTS

Page 40: Busi  Potential  Africa

NIGERIASALIENT FEATURES

NIGERIASALIENT FEATURES

• HUGE POTENTIAL : HUMAN, FOREST AND TRADE

• INDIANS PROSPERED IN NIGERIA

• VIOLENCE LEVEL IS ON DECLINE

• CROSS BORDER TRADE WITH NEIGHBOURS

Page 41: Busi  Potential  Africa

EXPORT POTENTIAL IN NIGERIAEXPORT POTENTIAL IN NIGERIA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS

• INORGANIC / ORGANIC/ AGRO CHMICALS• PAINTS / ENAMELS / VARNISHES ETC• DYES / INTERMEDIATES & COAL TAR

CHEMICALS, COSMETICS / TOILETRIES • RESIDUAL CHEMICAL & ALLIED

PRODUCTS

Page 42: Busi  Potential  Africa

EXPORTS TO GHANAEXPORTS TO GHANA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS• INORGANIC / ORGANIC/ AGRO CHMICALS• PAINTS / ENAMELS / VARNISHES ETC• DYES / INTERMEDIATES & COAL TAR CHEMICALS• COSMETICS / TOILETRIES ETC

Page 43: Busi  Potential  Africa

ETHIOPIAETHIOPIAETHIOPIAETHIOPIA

• BORDERED BY RED SEA, KENYA, SOMALIA, DJTBOUTI AND SUDAN

• 90%OF THE POPULATION DEPENDS ON AGRICULTURE

• 60% OF EXPORT EARNINGS OF CAFFEE• IMMENSE HYDRO ELECTRIC POTENTIAL• HUGE UNTAPPED POTENTIAL

Page 44: Busi  Potential  Africa

EXPORTS TO ETHIOPIAEXPORTS TO ETHIOPIA

• DRUGS, PHARMACEUTICALS & FINE CHEMICALS.• COSMETICS / TOILETRIES ETC.• INORGANIC / ORGANIC / CHEMICALS.

AND1. PRIMARY & SEMI FINISHED IRON & STEEL.2. PLASTIC & LINOLEUM PRODUCTS.3. MACHNIERY & INSTRUMENTS.4. MANUFACTURES OF METALS.5. TRANSPORT EQUIPMENT.6. PAPER / WOOD PRODUCTS.7. MANMADE YARN, FABRICS, MADEUPS.8. ELECTRONIC GOODS.9. GLASS / GLASSWARE/ CERAMICS / REFRACTORIES / CEMENT.10. RUBBER MANUFACTURED PRODUCTS EXCEPT FOOTWEAR.11. RMG COTTON INCLUDING ACCESSORIES.12. TOBACCO UNMANUFACTURED.13. RICE ( OTHER THEN BASMATI ).14. LEATHER GOODS.

Page 45: Busi  Potential  Africa

MADAGASCAR

• (COMOROS REPUBLIC AND ISLAND OF MAYOTTE)– LIBERALISED IMPORT SYSTEM

INTRODUCED– FRANCS / DOLLARS TRANSACTED– IMPORT DUTY RANGING FROM 0 – 30%– DEMAND EXISTING FOR ESSENTIAL

ITEMS– DIRECT SHIPMENT AVAILABLE– SIGNIFICANT TRADE FLOW FROM

NEIGHBOURING COUNTRIES

Page 46: Busi  Potential  Africa

MAJOR CHALLENGES AND RISKSMAJOR CHALLENGES AND RISKSMAJOR CHALLENGES AND RISKSMAJOR CHALLENGES AND RISKS

PAYMENT

CARGO MOVEMENT

NO RIGHT INFORMATION

BANKING PRACTICE

POLITICAL RISK

HIGH DUTY

CORRUPTION

Page 47: Busi  Potential  Africa

BUSINESS PRACTICESBUSINESS PRACTICES

DIRECT EXPORTS

THROUGHAGENTS

WITHOUTAGENTS

THROUGHTENDER

BENEFITS : RISKS :

Page 48: Busi  Potential  Africa

THROUGH LOCAL PARTNERTHROUGH LOCAL PARTNER

EXCLUSIVE 100% OWNERSHIP

J.V PARTNER

RISKS :BENEFITS :

Page 49: Busi  Potential  Africa

MANUFACTURING IN SSAMANUFACTURING IN SSA

SUPPLYRAW MATERIAL

ADD VALUE

SEND TO OTHERSSA COUNTRIES

BENEFITS : RISKS :

Page 50: Busi  Potential  Africa

MANUFACTURING & TRADEMANUFACTURING & TRADE

MANUFACTURING OF

FEW RANGES

TRADING OF

FEW RANGES

ESTABLISH BRAND NAME

BENEFITS : RISKS :

Page 51: Busi  Potential  Africa

COVER RETAIL OUTLETSCOVER RETAIL OUTLETS

SEND ASSORTED PRODUCT RANGES

DISTRIBUTE ONLY TO RETAIL OUTLET

BENEFITS : RISKS :

Page 52: Busi  Potential  Africa

OPERATE THROUGH FREE PORTOPERATE THROUGH FREE PORTOPERATE THROUGH FREE PORTOPERATE THROUGH FREE PORT

STOCK THE GOODS

DESPATCHTO

DESTINATIONS

COLLECTMONEY

BENEFITS : RISKS :

Page 53: Busi  Potential  Africa

GENERAL BUSINESS PRACTICESGENERAL BUSINESS PRACTICES

• L / C IS UNATTRACTIVE

• CREDIT REPORT DOES NOT GIVE TRUE PICTURE

• BIG PLAYERS KEEP LOW PROFILE

• CHINA EXPANDS IN A BIG WAY

• NO UNIFORM BUSINESS DEALS

• THEY TEST OUR PATIENCE

Page 54: Busi  Potential  Africa

HOW TO DO BUSINESS WITH THEM

STAGE -1: PROSPECT RIGHT PERSON WITH MONEY / WILLINGNESS / MERIT / CONTACT

STAGE -2: INVITE TO INDIA TO UNDERSTAND MORE & EVALUATE.

STAGE -3: TRIAL ORDER WITH COMMITMENT

STAGE -4: MAKE OUR PRESENCE IN SSA

STAGE -5: BUILD ONE OR TWO PLACES STRONG – THEN SPREAD

Page 55: Busi  Potential  Africa

MARKET APPROCH

TRADE FAIRS/ EXHIBITIONS

BUYER / SELLERMEET

CATALOGUE SHOW

Page 56: Busi  Potential  Africa

NEVER,EVER SHIP THE GOODS WITHOUT ECGC COVER (ATLEAST RESTRICTED ) TO SAFEGUARD OURSELVES

Page 57: Busi  Potential  Africa

HIGH DEMAND ITEMS AND METHOD OF OPERATION

• GOVT. PROCUREMENT : BEST ROUTE TO ENTER

• FOOD, HEALTH & SAFETY ON PRIORITY.• IMPORT LICENSE NOT REQUIRED FOR MANY

ITEMS.• BEST CENTRE TO START LABOUR

INTENSIVE ITEMS• BILL BOARDS / POSTERS / NEWSPAPER /

T.V./ RADIO WITH WESTERN TOUCH

Page 58: Busi  Potential  Africa

MARKET APPROACH

TRADETRADEFAIRS /FAIRS /EXHIBITIONSEXHIBITIONS

DELEFATIONDELEFATION

DIRECT DIRECT VISITVISIT

TRADE TRADE BODIESBODIES

FREE FREE PORTPORT

AN OPPORTUNITY TO SHOW THE PRODUCTS AND AN OPPORTUNITY TO SHOW THE PRODUCTS AND GAUGE THEIR INTERESTGAUGE THEIR INTEREST

Page 59: Busi  Potential  Africa

STRATEGIES AND MARKET APPROACH IN COMESA

Option 1Option 1

Indian ManufacturerIndian ManufacturerIndian ManufacturerIndian Manufacturer

Appoint localAppoint localagentsagentsAppoint localAppoint localagentsagents

AAAA BBBBCCCC

DISTRIBUTORSDISTRIBUTORS

Page 60: Busi  Potential  Africa

OPTION 2

Indian ManufacturerIndian ManufacturerIndian ManufacturerIndian Manufacturer

Regional representativeRegional representative(Principals)(Principals)Regional representativeRegional representative(Principals)(Principals)

Market Market 11 Market Market 11

MarketMarket22MarketMarket22

Market Market 11 Market Market 11

Page 61: Busi  Potential  Africa

Option 3

Indian ManufacturerIndian ManufacturerIndian ManufacturerIndian Manufacturer

Tender Tender SpecialistSpecialistTender Tender SpecialistSpecialist

PrivatePrivateDistributorDistributorPrivatePrivateDistributorDistributor

Govt.Govt.SupplySupplyGovt.Govt.SupplySupply RetailRetailRetailRetail

Page 62: Busi  Potential  Africa

OPTION 4OPTION 4 Indian CompanyIndian CompanyIndian CompanyIndian Company

Partial Manufacturing CenterPartial Manufacturing CenterPartial Manufacturing CenterPartial Manufacturing Center

Import from IndiaImport from IndiaImport from IndiaImport from India Manufacture ItemsManufacture ItemsManufacture ItemsManufacture Items

Have the Market ControlHave the Market ControlHave the Market ControlHave the Market Control

Page 63: Busi  Potential  Africa

OPTION 5OPTION 5Indian Company with BrandIndian Company with BrandIndian Company with BrandIndian Company with Brand

Regional strong marketing groupRegional strong marketing groupRegional strong marketing groupRegional strong marketing group

Exclusive Tie - upExclusive Tie - upExclusive Tie - upExclusive Tie - up

Just FacilitateJust FacilitateJust FacilitateJust Facilitate

Page 64: Busi  Potential  Africa

OPTIONOPTION 6 6

Indian ManufacturerIndian ManufacturerIndian ManufacturerIndian Manufacturer

Well established marketing Co.Well established marketing Co.Well established marketing Co.Well established marketing Co.

Do contract manufacturing on his brandDo contract manufacturing on his brandDo contract manufacturing on his brandDo contract manufacturing on his brand

Don’t bother what he does.Don’t bother what he does.

Page 65: Busi  Potential  Africa

FUNDAMENTAL POLICIES FOR CLINCHING BETTER DEALS

• DON’T BE A SHEEP; BE A TIGER• ONE STRENGHT SHOULD BE POWERFULL:

SOURCING / SELLING• REMOVING TRADER’S ATTITUDE• CAUTION ALWAYS ON TERMS• ALL THE PROMISES NOT TO BE TAKEN• EVERYONE SAYS WITH INDIAN

EXPERIENCE: BUT NOT TRUE• EVERY BUYER PRIORITISE HIS SAFETY

ONLY.