WHY XPRESS-O?

Espresso = Brewed coffee

Xpress = Express ; fast

Espresso + Express

=

Xpress-O

MARKET ANALYSIS

MARKET

SIZE

DOUBLE DECK

BUS

In South East Asia

SMALL

COMPARISON

HOTTEST CITIES IN US FOR

THE FOOD BUS :

OFFICE WORKER

LOCATION:KL(KL

CENTRE,BANGSAR)

GYM PEOPLE

LOCATION:

UNI GYM

(TAYLOR LAKESIDE)

HEALTHY FOOD &

DRINK

SERVE :

- DINNER

- SUPPER

MEAL

COMPETITORS

HARDLY FIND SEATS , PRICE IS HIGH

LIMITED CHOICE

EXPENSIVE

SMALL PORTION

MOBILITY

MEET

CUSTOMERS

SATISFACTION

MARKETING

STRATEGIES

Breakfast

Lunch

Healthy

Gym

Meal

Dinner

BREAKFAST

LUNCH

HEALTHY GYM MEAL

DINNER

BEVERAGE

Morning Lunch

Healthy

Gym

Meal

Dinner

-Bangsar

-City

Center

(SS15)

-Taylor’s

College

-Taylor’s

Lakeside

Campus

-Bandar

Utama

Kitchen

Dining Area

ADVERTISEMENT

TV / FLYER /

VIDEO

CUSTOMERS

INCREASED

ADVERTISING

VIDEO

FINANCIAL

PLAN

CAPITAL

RM 650,000

RM 650,000

BANK LOAN

(MAYBANK)

RM 500,000

PARTNERSHIP

(MAYBANK &

IBM)

RM 100,000

SAVINGS

RM 50,000

• Double decker food bus – RM 250,000

• Labors’ salary – RM 50,000

• Ingredients – RM 50,000

• Plates, bowls, cups, cutleries – RM 10,000

• Espresso machine – RM 50,000

• Kitchen wares (Pots, pans, knife) – RM 30,000

• Advertising expenses (3 years) – RM 30,000

• Diesel fuel – RM 25,000

• Electricity and water – RM 20,000

• Furniture – RM 15000

• Maintenance and service – RM 40,000

TOTAL AMOUNT TO BE EXPENDED

TO START BUSINESS:

RM 650,000-RM 570,000 = RM 80,000

Capital Expenses Remainder

FUTURE EXPECTATIONS

• There will be little or zero profit for the first three years.

• Revenue will be used to pay off bank loans.

• Plans on expanding our business in the future when there is a

profit.