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Post on 28-Jul-2016
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DD
CC
MMM
C
D
ohmy,
ohmy,
ohme.
f a t .
g o i n g
s a l a d i sl i k e g o i n g t op r o s t i t u t ef o r a h u g
type here.
I am from Indonesia, after i came to Singapore and i gain my weight 20 kg.In my preception it is because of Singa-pore food no taste and expensive, so i decided to consume Mcdonalds almost e v e r y d a y .
H O W I F I C H A
N G E T H E F O N
T A M I S T I L L A
C O N S U M E M C
D O N A L D .
H O W I F I C H A
N G E T H E F O N
T A M I S T I L L A
C O N S U M E M C
D O N A L D .
H O W
I F I
C H A N G E
T H E F O N T ?
im lovin it.im changing it?
helvetica.
he
l
v
et
i ca
Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.
im lovin iti m lovin itNo
75
IIIIIIIIIIIIIIIIIIIIH e l v e t i c a
N e u
type
FawlessWell-balanceHarmoniousNeutral
-
c h a r a c t e r i s t i c o fh e l v e t i c a
A B C D E F
G H I J K L
M N O P Q R
S T U V W X
Y Z
Designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann. It was created specifi-cally to be neutral, to not give any impres-sion or have any meaning in itself. This neutrality was paramount, and based on the idea that type itself should give no meaning.
McDonaldssMcDonaldss
friendly neutral
Neutral brands can be compared to an acquaintance.We cannot categorise this person as your friend, as you cannot stand to be around them everyday. For almost all of them, Helvetica is the font of choice.
im lovin it.
change.
McDonaldsim lovin it
Resavska BGSans Bold
McDonaldsim lovin it
Hermes-black Bold
McDonaldsi m lovin it
NCAA illonis fighting
McDonaldsim !vin it
BlowBrush
McDonaldsim lovin it
ZaathosBold Italic
McDonaldsim lovin it
EliantoReguler
MCDONALDSIM LOVIN IT
MCDONALDSIM LOVIN IT
EliantoReguler
Garamond
Mcdonaldsim lovin it
Orator Std
McDonalds
McDonaldsim lovin itShorelines
McDonaldsim lovin it
Surfing Capital
McDonaldsim lovin it
Mc Lawsuit
Mcdonaldsim lovin it
McDonaldsim lovin itM
S T I L L W A N T T O
E A T M C D O N A L D S
( Q U E S T I O N S )