twitter insights report by twitter will help every marketer in 2016

#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most meaningful

to them. We often say that Twitter is the shortest distance between you and what interests you most.

<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Australia.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+

3 in 4 like to try new products

57% regularly inform friends and family of new products & services

39% are brand conscious

2 in 3 stick to brands they like

4 in 5 want to continue developing new skills throughout life

3 in 4 are interested in other countries and cultures

1 in 3 like to keep up with the latest fashions

72% look after their appearance/image

3 in 4use a mobile phone

to accessthe Internet

74% use a social networking service

66% search for product or service to buy

62% update photos online

60% check information on music, leisure or entertainment

97%Twitter users

watch TV every day

While watching TV...

41%search for

products to buy

35%look for information relatedto what they are watching

1 in 2use their

mobile phones

Reasons Twitter users in Australia follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAdsbusiness.twitter.com

Gender

Children in the house

93%

take part in shopping decisions.

56% 16% 17% 11%

51%49%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

38%

34%

19%

9%

Single

Married

In a relationship

Other

Film/Movies

Music

Travel

Science/Technology

Food/Restaurants

Internet/Websites 50%

55%

60%

64%

67%

72%

10%

15%

18%28%

29%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

Discounts for future purchasesCustomer Service

For competitions/promotionsAccess to new products

To interact with people at the companyPersonalised purchase recommendations 31%

35%44%

50%59%

74%

2.91M2013-2014 Ashes Test Series

21st November 2013 to 7th January 2014

2.92MX Factor Final

27th to 28th October 2013

6.54MNew Year’s Eve31st December 2013

3.65M2014 Australian Open

13th to 26th January 2014

529KAustralia Day26th January 2014

21.4MValentine’s Day14th February 2014

Education

Schooling until age 16


Trade/technical school

University

Post graduate 3%

47%

20%

27%

3%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Brazil.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+

85% like to try new products


1 in 2 are brand conscious


94% want to continue developing new skills throughout life

89% are interested in other countries and cultures

44% like to keep up with the latest fashions








97%Twitter users

watch TV every day


44%search for

products to buy


1 in 2use their

mobile phones

Reasons Twitter users in Brazil follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013, Nielsen NetView 2013,Compete Why They Retweet 2013, Topsy 2014

Follow @TwitterAdsbusiness.twitter.com

Gender


93%


47% 21% 21% 10%

56%44%

Marital Status Age

40%

37%

16%

7%

Single

Married

In a relationship

Other

Film/Movies

Music

Science/Technology

Personal Health Care

Internet/Websites

Travel

Playing Sports

Watching Sports 47%

52%

63%

65%

70%

75%

77%

79%

1%14%

25%43%

17%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

To get updates on future productsTo stay informed about the activities of the company

To get updates on upcoming salesTo learn more about the company

To interact (share ideas, provide feedback)For customer service 49%

50%56%56%56%

64%

3.68MCarnaval

8th-12th February 2013

18.7MValentine’s Day14th february 2013

449KChildren’s Day12th October 2013

1.83MBrasileirão Final Rounds

November/December 2013

45.3MChristmas

25th December 2013


0-18

18-34

35-49

50-64

65+

Education




University

Post graduate 13%

43%

11%

32%

1%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Canada.

<ONLINE, ON MOBILE

<TELEVISION

0 1 2 3+




63% stick to brands they like





3 in 4 use a mobile phone

to access the Internet





94% Twitter users

watch TV every day


31% search for

products to buy

28% look for information related to what they are watching

42% use their

mobile phones

Reasons Twitter users in Canada follow brands on Twitter


Gender


97%


54% 17% 19% 10%

47%53%

Marital status Age

16-24

25-34

35-44

45-54

55-64

40%

35%

18%

7%

Single

Married

In a relationship

Other

Film/Movies

Music

Food/Restaurants

Books/Reading

Travel

Science/Technology

Health/Fitness 50%

56%

58%

62%

64%

69%

71%

7%

16%

23% 22%

32%

DEMOGRAPHICS

Shopper Status

For discounts on future purchases

For customer service

To interact with people at the company

For access to new products

Competitions/Sweepstakes 23%

25%

25%

47%

65%

Education




University

Post graduate 9%42%

25%21%

3%

18.7MValentine’s Day 14th February 2013

1.17MCanada Day

1st July 2013

45.3MChristmas

25th December 2013

6.54MNew Year’s Eve 31st December 2013

<TWEETED EVENTS

<FOLLOW BRANDS

#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people

with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.

<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in the Germany.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+















98%Twitter users

watch TV every day


41%search for

products to buy


55%use their

mobile phones

Reasons Twitter users in Germany follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013, Topsy 2014 Follow @TwitterAds | 2014business.twitter.com

Gender


98%


55% 20% 17% 7%

64%36%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

45%

26%

22%

7%

Single

Married

In a relationship

Other

Internet/Websites

Science/Technology

Music

Film/Movies

Books/Reading

Politics

Food/Restaurants

Travel 64%

66%

66%

69%

79%

78%

78%

83%

7%

14%

23%26%

29%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

For discounts on future purchases


To interact with people at the company

For personal purchase recommendations 22%

25%

39%

69%

5.05MChampions League Final

25th May 2013

117KDFB-Pokal Final

1st June 2013

334KRock am Ring/Rock im Park

7th to 9th June 2013

2.61MOktoberfest

21st September to 6th October 2013

45.3MChristmas

25th December 2013


Education




University

Post graduate 1%

35%

14%

39%

11%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Indonesia.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+


3 in 4 regularly inform friends and family of new products & services







86%use a mobile phone






99%Twitter users

watch TV every day


40%search for

products to buy

1 in 2look for information relatedto what they are watching

62%use their

mobile phones

Reasons Twitter users in Indonesia follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014


Gender


97%


46% 23% 23% 9%

67%33%

Marital status Age

35%

57%

6%

2%

Single

Married

In a relationship

Other

Internet/Websites

Science/Technology

Gadgets

Film/Movies

Music

Cars

Personal Finance/Investing

Travel 63%

63%

64%

66%

68%

72%

77%

79%

1%5%

32%

41%

21%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

Get updates on upcoming salesStay informed about the activities of the company

Learn more about the companyCustomer service

Interact (share ideas, provide feedback)Get updates on future products 12%

50%62%

66%77%78%

5.38MFirst Day of Ramadhan

9th July 2013

6.97MIdul Fitri

7th/8th August 2013


25th May 2013

2.92MNatal

25th December 2013

16-24

25-34

35-44

45-54

55-64

Education




University

Post graduate 1%

66%

17%

15%

1%

<ATTITUDES

<TOP INTERESTS


60% regularly inform friends and family of new products







<<ONLINE, ON MOBILE

<TELEVISION




70% upload photos online

67% check information on leisure/entertainment

65% search for a product or service to buy

97%Twitter users

watch TV every day


1 in 3search for

products to buy


2 in 3use their

mobile phones

Films/Movies

Music

Travel

Books/Reading

Science/Technology

Food/Cooking 54%

58%

59%

59%

69%

70%

#WhoUsesTwitterTwitter is a live, public and conversational platform that instantly connects people with what’s most

meaningful to them. We often say that Twitter is the shortest distance between you and what interests you most.

Learn about who uses Twitter in Ireland

DEMOGRAPHICS

0 1 2 3+

Gender

Education Level Children in the house

89%


53% 15% 19% 13%

50%50%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

36%

35%

26%

3%

Single

Married

In a relationship

Other




University

Post graduate 10%

36%20%

32%

3%

6%

16%

22% 27%

28%

Shopper Status

<<TWEETED EVENTS

Source: GlobalWebIndex Q3/Q4 2013 & Topsy 2014 Follow @TwitterAdsbusiness.twitter.com

St Patrick’s Day17th March 2013

Six Nations Rugby2nd February to 16th March 2013

The Voice of Ireland6th January to 28th April 2013

Electric Picnic30th August to 1st September 2013

Christmas Day25th December 2013

54K 101K 22K

29K 120KGAA All Ireland Football Final

22nd September 2013

265K

To be notified of special offers / promotions / sales

To stay up to date with news about the brand / company

To learn about new product / service releases

To take part in competitons / contests

To get freebies 32%

32%

36%

41%

44%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Italy.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+










75% manage their social network profiles

66% search for products or services to buy


98% Twitter users

watch TV every day


1 in 3 search for

products to buy

2 in 5 look for information related to what they are watching

2 in 3 use their

mobile phones

Reasons Twitter users in Italy follow brands on Twitter

Source: GlobalWebIndex Q4 2013/Q1 2014, Nielsen, Topsy Follow @TwitterAds | 2014business.twitter.com

Gender


94%


58% 18% 18% 6%

59%41%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

33%

34%

28%

5%

Single

Married

In a relationship

Other

Internet/Websites

Science/Technology

Music

Travel

Film/Movies

Food/Cooking

Books/Reading 65%

66%

68%

68%

71%

71%

79%

7%10%

22%

34%

27%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

1.92MCarnevale

10th to 12th February 2013

18.7MValentine’s Day 14th February 2013


25th May 2013

120KRepublic Day

2nd June 2013

45.3MChristmas Day

25th December 2013

6.54MNew Year’s Eve 31st December 2013

Education




University

Post graduate 2%15%

23%54%

7%


3 in 4 look after their appearance/image



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Japan.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+















96%Twitter users

watch TV every day


1 in 4search for

products to buy


34%use their

mobile phones

Reasons Twitter users in Japan follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013,Compete WTRT 2013, Topsy 2014


Gender

Education Children in the house

74%


81% 7% 9% 3%

50%50%

Marital Status Age

64%

27%

6%

3%

Single

Married

In a relationship

Other

Music

Film

Books/Reading

Food/Restaurants

Internet/Websites

Gaming 41%

42%

45%

46%

49%

60%

9%

10%

16%

34%

32%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

Get updates on future productsGet updates on upcoming sales

Stay informed about the activities of the companyLearn more about the company

Customer serviceInteract (share ideas, provide feedback) 10%

12%24%

26%32%

35%

592KNational Center Testing

18th/19th January 2013

2.73MValentine’s Day14th February 2013

173KTokyo Marathon24th February 2013

1.41MHalloween

31st October 2014

3.04MChristmas Day

25th December 2014


16-24

25-34

35-44

45-54

55-64




University

Post graduate 3%

47%

20%

27%

3%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Malaysia.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+















95%Twitter users

watch TV every day


1 in 2search for

products to buy


70%use their

mobile phones

Reasons Twitter users in Malaysia follow brands on Twitter


Gender


95%


64% 14% 12% 11%

49%51%

Marital Status Age

52%

37%

10%

1%

Single

Married

In a relationship

Other

Music

Film/Movies

Travel

Internet

Food/Cooking

Science/Technology

Books/Reading 64%

65%

68%

69%

71%

74%

75%

1%4%

13%

49%

33%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

For discounts on future purchasesFor customer service

For personalised purchase recommendationsFor access to new products

To interact with people at the company 32%38%40%

59%73%

16-24

25-34

35-44

45-54

55-64

911KChinese New Year

10th February 2013

18.7MValentine's Day14th February 2013

5.38MFirst Day of Ramadhan

9th July 2013

3.02MEid Mubarak

7th-8th August 2013

408KHari Merdeka31st August 2013

45.3MChristmas

25th December 2013

Education




University

Post graduate 7%

54%

23%

12%

4%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Mexico.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+















98%Twitter users

watch TV every day


37%search for

products to buy


2 in 3use their

mobile phones

Reasons Twitter users in Mexico follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013, Compete WTRT 2013, Topsy 2014


Gender


95%


41% 21% 24% 14%

57%43%

Marital status Age

38%

46%

11%

5%

Single

Married

In a relationship

Other

Music

Internet

Film

Science/Technology

Books

Travel

Health & Fitness 58%

59%

65%

69%

69%

69%

71%

6%

14%

18%

27%

36%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

Get updates on upcoming salesGet updates on future products

Customer serviceInteract (share ideas, provide feedback)

Learn more about the companyStay informed about the activities of the company 44%

51%52%

55%68%69%

16-24

25-34

35-44

45-54

55-64

Education




University

Post graduate 9%

51%

35%

4%

1%

3.76MDía del Amor y la Amistad

14th February 2013


25th May 2013

562KLiga MX Clausura FInal

26th May 2013

326KGrito de Dolores16th September 2013

273KEl Buen Fin

15th November 2013

7.81MLa Navidad

25th December 2013

To stay up to date with news about the brandTo be notified of special offers/promotions/sales

To learn about new product/service releasesFor customer service and support

For access to exclusive content 20%

23%

33%

39%

48%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in the Netherlands.

<ONLINE, ON MOBILE

<TELEVISION

0 1 2 3+















97%Twitter users

watch TV every day


1 in 5search for

products to buy


2 in 5use their

mobile phone

Reasons Twitter users in the Netherlands follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013Nielsen EMEA Deep Dive 2014 & Topsy 2014

Follow @TwitterAds | 2014business.twitter.com

Gender


92%

take part in shopping decisions.49% 12% 25% 14%

53%47%

Marital status Age

16-24

25-34

35-44

45-54

55-64

30%

38%

27%

5%

Single

Married

In a relationship

Other

Internet/Websites

Music

Film/Movies

Food/Restaurants

Travel

Books/Reading 48%

50%

51%

58%

65%

66%

18%

24%

16%

18%

23%

DEMOGRAPHICS

Shopper StatusEducation




University 39%

30%

5%

26%

1.92MCarnaval

10th to 12th February 2013



25th May 2013

45.3MChristmas Day

25th December 2013

<TWEETED EVENTS

<FOLLOW BRANDS

<ATTITUDES

<TOP INTERESTS









<<ONLINE, ON MOBILE

<TELEVISION



3 in 4 use a social networking service

3 in 5 upload photos online

1 in 2 check information on leisure/entertainment

3 in 5 search for a product or service to buy

93%Twitter users

watch TV every day


35%search for

products to buy


38%use their mobile

phone

The Internet/websites

Science and Technology

Films/movies

Travel

Music

Books/reading 51%

58%

64%

64%

67%

70%



Learn about who uses Twitter in Poland

DEMOGRAPHICS

0 1 2 3+

Gender


99%


42% 19% 28% 11%

52%48%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

22%

48%

27%

3%

Single

Married

In a relationship

Other




University

Post graduate 2%

45%31%

19%

3%

17%

18%

23%

28%

15%

Shopper Status

<<FOLLOW BRANDS

Reasons Twitter users in Poland follow brands on Twitter

To get discounts on future purchases


To participate in competitions/sweepstakes

For personalised purchase recommendations

For access to new products 25%

28%

47%

52%

72%

Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com



<TWITTER USAGE

TOP INTERESTS

Learn about who uses Twitter in Russia.

TWITTER + TV

TOP HASHTAGS

Source: Global Web Index Q4 2014, TNS Twitter Consumer Survey Dec 2014, TOPSY, accessed Mar 2015

Follow @TwitterRussia Твиттер Россияbiz.twitter.com

Gender

Income LevelMarital Status

Age

28%

49%

13%

2%

Single

9%Divorced/widowed

Married

In a relationship

Other

Film/Movies

Personal health care

Travel and exploring new places


The Internet/Websites

69%

70%

11%23%17%

DEMOGRAPHICS

Top 5 Work Sector

Education


Schooling age from 16 to 18

Trade/technical school or college

University

Post graduate 4%

68%

17%

9%

2%

Top daily actions on Twitter

Actions on brands

Type of accounts followed on Twitter

49% of Twitter users visit Twitter everyday and 3 in 10 engage several times a day

"Read Tweets on the timeline"

"Check Trending Topics"

Read Direct Messages

Click on links

Send Direct Messages

50% of Twitter users use Twitter when watching TVTwitter usage when watching TV

Most mentioned hashtags in 2014

60%

42%

39%

35%35% 34%

31%

26%

23%

21%

Contacts relevant to your work

Brands you like

Politicians

Actors

Sports Stars

Bloggers

Journalists

Brands you are considering to purchase

News / Media Organizations

People you know in real life

73%

71%

45%

42%

41%

36%

34%

48% follow brands/companies

"Of those who follow brands,

74% have never unfollowed a brand,

79% recall seeing promoted content,

53% have visited the brand's website,

39% have bought the product

48%52%

8%

Manufacturing, engineering or construction

Retail10%

12%

21%

16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

27%

17.3%

28.6%

24.7%

11.3%

Below average

Average Higher than average

High Prefer not to say

новости

срочно екатеринбург краснодар

16 million tweets

186,000 tweets

980,000 tweets

179,000 tweets 180,000 tweets

sochi2014

590,000 tweets

сочи2014

85%

Qualified Professional (Doctor/Lawyer/Solicitor/Accountant/Architect etc) (Since Q3 2014)

Financial services

5%

12%IT, internet, software, or computer services

18.2%

To be notified of special offers/promotions/salesTo stay up to date with news about the brand

To learn about new product/service releasesTo take part in competitions

For customer service and support 23%33%

39%49%

51%



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in Spain.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+







98%Twitter users

watch TV every day


1 in 4search for

products to buy


3 in 5use their

mobile phones

Reasons Twitter users in Spain follow brands on Twitter

Source: GlobalWebIndex Q3/Q4 2013Nielsen EMEA Deep Dive 2014 & Topsy 2014

Follow @TwitterAdsES | 2014 business.twitter.com

Gender


95%

take part in shopping decisions.63% 17% 16% 4%

56%44%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

43%

32%

20%

5%

Single

Married

In a relationship

Other

Internet/Websites

Film/Movies

Music

Science/Technology

Travel

Food/Restaurants

Sports 48%

55%

57%

65%

66%

69%

73%

4%10%

25%

28%

33%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

3.76MDía de San Valentín

14th February 2013

3.31MCopa del Rey Final

17th May 2013


25th May 2013

330KFiesta Nacional12th October 2013

13.5MDía de Muertos/Los Santos31st October to 1st November 2013

7.81MLa Navidad

25th December 2013

Education




University

Post graduate 7%

36%

24%

25%

8%









<ATTITUDES

<TOP INTERESTS









<<ONLINE, ON MOBILE

<TELEVISION







93%Twitter users

watch TV every day


1 in 5search for

products to buy


1 in 2use their mobile

phone


Films/movies

Music

Travel


Books/reading 52%

55%

62%

66%

68%

69%



Learn about who uses Twitter in Sweden

DEMOGRAPHICS

0 1 2 3+

Gender


91%


64% 16% 11% 9%

55%45%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

34%

30%

27%

9%

Single

Married

In a relationship

Other




University

Post graduate 1%

35%18%

42%

4%

7%

16%

26% 26%

25%

Shopper Status

<<FOLLOW BRANDS

Reasons Twitter users in Sweden follow brands on Twitter

To get discounts on future purchases


To participate in competitions/sweepstakes

For personalised purchase recommendations

For access to new products 22%

29%

34%

40%

69%

Source: GlobalWebIndex Q3-Q4 2013 Follow @TwitterAdsbusiness.twitter.com

<ATTITUDES

<TOP INTERESTS









<<ONLINE, ON MOBILE

<TELEVISION







96%Twitter users

watch TV every day


46%search for

products to buy


63%use their mobile

phone



Films/movies

Music

Books/reading

Photography 58%

61%

66%

71%

75%

86%



Learn about who uses Twitter in Turkey

DEMOGRAPHICS

0 1 2 3+

Gender


97%


54% 23% 20% 4%

60%40%

Marital status Age

16-24

25-34

35-44

45-54

55-64

37%

48%

8%

8%

Single

Married

In a relationship

Other




University

Post graduate 7%

50%12%

28%

2%

4%14%

22%

33%

28%

Shopper Status

<<TWEETED EVENTS

<<FOLLOW BRANDS

Reasons Twitter users in Turkey follow brands on Twitter

to get updates on future productsto get updates on upcoming sales

for fun/entertainmentto recieve discounts/promotions

to learn about the brandto get a freebie 53%

53%61%62%

65%69%

Source: GlobalWebIndex Q3-Q4 2013Compete WTRT 2013 & Topsy 2013


Valentine’s Day14th February 2014

International Women’s Day8th March 2014

Children’s Day23rd April 2014

Republic Day29th October 2014

Teacher’s Day24th November 2014

115K 335K 363K

597K 303KYouth and Sports Day

19th May 2014

297K



<ATTITUDES

<TOP INTERESTS

Learn about who uses Twitter in the United Kingdom.

<ONLINE, ON MOBILE

<TELEVISION

<FOLLOW BRANDS

0 1 2 3+















97% Twitter users

watch TV every day


1 in 3 search for

products to buy

38% look for information related to what they are watching

1 in 2 use their

mobile phones

Reasons Twitter users in the UK follow brands on Twitter

Follow @TwitterAdsUKbusiness.twitter.com

Gender

Education Children in the house

94%


58% 18% 18% 6%

50%50%

Marital Status Age

16-24

25-34

35-44

45-54

55-64

36%

32%

26%

6%

Single

Married

In a relationship

Other

Music

Film

Books & reading

Food

Science & Technology

Travel 53%

52%

55%

56%

69%

71%

7%

15%

24% 28%

25%

DEMOGRAPHICS

Shopper Status

<TWEETED EVENTS

To stay up to date with news about the brandTo be notified of special offers/promotions/sales

To learn about new product/service releasesTo take part in competitions/contests

They tweet interesting/entertainng contentTo get freebies 27%

29%31%

37%42%

44%

Source: GlobalWebIndex 2013 Q4/2014 Q1, Nielsen, Topsy




University

Post graduate 10%33%

28%26%

3%

Valentine’s Day14th February 2013

BRIT Awards20th February 2013

Champions League Final25th May 2013

Christmas Day25th December 2013

New Year’s Eve 31st December 2013

18.7M 2.21M 5.05M

5.05M 6.54MWimbledon’s Men Final

7th July 2013

4.41M



<ATTITUDES

<<TOP INTERESTS

Learn about who uses Twitter in US.

<<ONLINE, ON MOBILE

<TELEVISION

<<BRAND ADVOCACY

0 1 2 3+









78% use a mobile phone






97% Twitter users

watch TV every day


1 in 3 search for

products to buy

1 in 4 look for information related to what they are watching

54% use Twitter

Reasons Twitter users in US follow brands on Twitter

Source: GlobalWebIndex Q2-Q3 2014, Nielsen User Deep Dive 2014 Follow @TwitterAdsbusiness.twitter.com

Gender

Annual household income Children in the house

95%

49% 19% 20% 12%

49%51%

Marital status Age

16-24

25-34

35-44

45-54

55-64

37%

43%

14%

6%

Single

Married

In a relationship

Other

MusicFilm

FoodTV shows

TravelBooks & reading

GamingCars

Personal FinanceFashion 33%

35%37%

43%54%

56%63%

65%68%

70%

I love the brandsThe brands are relevant to my interests

To get access to exclusive services/informationTo get in-depth knowledge on the brand

To have direct relationship with the brandsTo connect with others who like the brand 10%

16%19%

22%32%

44%

N/A

Top 25%

Mid 50%

Bottom 25% 17%

38%

21%

24%

9%

15%

21% 26%

28%

DEMOGRAPHICS

Take part in shopping decisions

twitter insights report by twitter will help every marketer in 2016

Marketing