Online Marketing Club

Twitter- How to make money using TwitterBy

Simon Dye- Chartered Marketer, MBA, DipM, FCIM,MAMA Principal Consultant at the Search Clinic

9th June 2011

Twitter- why bother?

3 BASIC FUNDAMENTALS for SUCCESS

FREE

QUICK

EASY

Chris Brogan- Twitter Founder

“Twitter is a useful communication tool that allows you

to interact with people around the world in three different ways”

1) Send a short message to a bunch of people publicly

2) Send a short message to a specific person publicly

3) Send a short message to a specific person privately

Twitter for Business

1) Develop and promote your brand

2) Interact with your customer base

3) Track what people are saying about your company and brand

4) Create buzz around upcoming events

5) Help individual employees act as liaisons to the public

6) Promote other content you’ve created, including webinars, blog posts or podcasts

7) Develop direct relationships with bloggers and journalists for potential PR placement

Who is using Twitter (USA)

Twitter Users (USA)

Twitter Users UK Demographics

Twitter Users UK Growth

Getting Started

When to Tweet

Top 10 things to do:

1. Create a user-friendly Twitter ID (@yourname)2. Search for people to follow3. Learn the lingo. You’ll want to join the crowd. Trust me.4. Know who “@” replies to you5. Add your Twitter ID to all of your signatures6. Reach out and say something7. Read the bio of those who follow you8. Promote others and share your best information9. Learn the etiquette.10. Find out who some of the big players are

10 reasons you have no followers1. You have no user avatar

2. You list no location, no website, or no bio3. Your “website” listed is a LinkedIn profile4. You follow 1,000 users, 20 followers, no updates5. Your profile features “Internet expert”6. Your updates show that your Twitter activity is always about pushing your own service/product7. Your auto-DM reading to new followers: “Thx for the follow! Help me get 4-Hour Work Week?”8. Your updates ask for “more Twitter followers”9. Your Twitter stream shows you arguing10. You do not engage your Twitter followers

Useful Links

Changing Background

http://www.twittergallery.com/

http://www.twitbacks.com/

http://www.twitterbackgrounds.org/

http://freetwitterdesigner.com/

General Information

www.danzarrella.com

Any questions?

If you think of anything later you can ask me at:

Snail: 24 Charlton Drive, Cheltenham, GL53 8ES, UK

Telephone: +44 (0)1242 522753

Email: doctor@searchclinic.org

Twitter: http://twitter.com/SearchClinic