infographic: marketer and audience insights on social media worldwide
DESCRIPTION
See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements. See more at: http://idgknowledgehub.com/infographic-marketer-audience-insights-social-media-worldwide/2013/10/10/#sthash.LlRoQ2OI.dpufTRANSCRIPT
See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements... SOCIAL
MEDIA
DID YOU KNOW?
AUDIENCE INSIGHTSIncreasingly used as a trusted source of
insights, information & opinion
TOTAL TIME ON SOCIAL MEDIA
20%30%
PC
MOBILE
2
CONSUMERS SPEND MORE TIME ON SOCIAL THAN ANY OTHER SITE CATEGORY 2
Experience with TECH COMPANIES on social media has IMPROVED THE FOLLOWING:4
BRAND ADVOCACY
46%
46%
45%
41%
38%
26% $
Overall satisfaction with company
Willingness to recommend company
Likelihood to purchase from company
Customer service experience
Feelings of brand loyalty towards company
Level of spend with company
3
SOCIAL ENGAGEMENTAverage hours per visitor
around the world
LATIN AMERICA
MIDDLE EAST & AFRICA
EUROPE NORTH AMERICA
ASIA PACIFIC
7.6
7.2 7.0
6.4
2.9
++++++
+
MARKETER INSIGHTSSocial media investment increases
to maximize engagement
WHAT’S DRIVING
INNOVATION:
Audiences spend an increasing amount of
time on social media
Audiences increasingly rely on social users
(peers & experts) as trusted sources
of information
1: STATE OF MEDIA: THE SOCIAL MEDIA REPORT 2012 (NIELSON)
2: NIELSEN AND NM INCITES 2012 SOCIAL MEDIA REPORT
3: COMSCORE MEDIAMATRIX 2011
4: IDG RESEARCH SERVICES 2012
5: EMARKETER REPORT AUGUST 2012
6: GARTNER’S 2013 US DIGITAL MARKETING SPEND
7: 2012 SOCIAL MEDIA & EVENTS REPORT BY AMIANDO 8: 2013 NIELSON PAID SOCIAL MEDIA ADVERTISING REPORT
9: SOCIAL MEDIA EXAMINER: 2013 SOCIAL MEDIA MARKETING REPORT
When driving marketing success
social media marketing is
considered nearly as important as the corporate website
+
#1 #2
CORPORATE WEBSITE & DIGITAL ADVERTISING
SOCIAL MARKETING
MARKETERS PLAN ON INCREASING USE OF KEY SOCIAL MEDIA PLATFORMS
Massive amounts of real-time
social data is being created
6
78%Event organizers plan to
increase their use of social media in the future7
8
$Advertiser outlook for
PAID SOCIAL MARKETING
BUDGETS
64%
34%
2%
INCREASE
STAY THE SAME
DECREASE
69% 66% 64%9
3
5
1
29%of APAC use
social media on a daily basis to learn more
about...
brands
products
services
LATIN AMERICA
33%
10%
9%
30%
18%
ASIA PACIFIC
MIDDLE EAST/ AFRICA
EUROPE
NORTH AMERICA
% OF SOCIAL NETWORKERS AROUND THE WORLD
(APAC)
SOCIAL NETWORK USER GROWTH
APAC WORLDWIDE
2010
2014
31%27%
15%12%
APAC has a HIGHER user growth rate than the REST OF THE WORLD