140 people every content marketer should follow on twitter, by axonn media

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Marsha Collier@marshacollier

FOLLOWERS / 198,910 SOCIAL AUTHORITY / 89BIO / Author 48 : Social Media, eCommerce, eBay, Customer Service. Forbes Top 10 Futurist, Founder #CustServ, #techradio podcast, marketing whisperer. StarTrek nerd

Insights into tech, the latest in marketing and social media, and the tweets from industry events.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM MARSHA

Alvin Lindsay@alvinlindsay21

FOLLOWERS / 105,841 SOCIAL AUTHORITY / 88BIO / Entrepreneur. Tips for online business. The latest news on social media marketing and digital marketing. FREE copy of #Amazon Bestseller https://goo.gl/eMDGS3

Tweets about content, social media, startups and entrepreneurialism, and the odd inspirational quote.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM ALVIN

Sam Hurley@sam___hurley

FOLLOWERS / 153,933 SOCIAL AUTHORITY / 83BIO / The Guy Who Went From 'Nobody' to #1 Marketing Influencer in 15 Months (Without a Website) Featured in: @entrepreneur @inc @fastcompany@Forbes @TheNextWeb

High-volume sharing of links on SEO, marketing, social media and all things digital, along with inspirational quotes.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM SAM

Rand Fishkin@randfish

FOLLOWERS / 392,524 SOCIAL AUTHORITY / 81BIO / Moz founder, author, feminist, husband to @everywhereist, Techstars & @backstage_cap investor. I tweet 30-40X/week about marketing, SEO, tech, & startups.

“Great points made t.co/UMCYOuEu9j A) Personalization is less impactful than most think B) Non-personalized baseline is still crucial”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

RAND’S INSIGHT

Neil Patel@neilpatel

FOLLOWERS / 272,969 SOCIAL AUTHORITY / 81BIO / Entrepreneur, investor & influencer. Columnist for Forbes, Inc, Entrepreneur, Huffington Post & more. Founded @CrazyEgg with @hnshah.

“How to Write an Engaging Welcome Email t.co/U5TXI8sQOu”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

NEIL SHARES

Neal Schaffer@nealschaffer

FOLLOWERS / 194,113 SOCIAL AUTHORITY / 81 BIO / I help businesses generate ROI from social media. Author, Global Social Media Speaker, Marketing Influencer & Japan Travel Expert. 日本語可 #japan#socialmedia

“1,372 Marketers Share Their 2017 Priorities: New State of Marketing Whitepaper t.co/0AGmmZRu7v”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

NEAL SHARES

Larry Kim@larrykim

FOLLOWERS / 741,381 SOCIAL AUTHORITY / 80BIO / CEO of @mobilemonkey_, Founder @WordStream. Top Columnist @IncMagazine. Entrepreneurship, Start-Ups, Adwords, Facebook advertising. Personal account.

“The average number of engagements on #Facebook has fallen more than 20 percent since January 2017 alone. t.co/j5NsZO6nS2”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

LARRY SHARES

Jeff Bullas@jeffbullas

FOLLOWERS / 555,859 SOCIAL AUTHORITY / 80BIO / #1 Content Marketing Influencer,Social Media Marketing Strategist & Speaker,Forbes Top 10 Social Media Influencer,#1 Global Business Blog.

“How to design an irresistible Facebook Page ow.ly/Q6GGK”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JEFF SHARES

Joe Martin @joedmarti

FOLLOWERS / 47,720 SOCIAL AUTHORITY / 76BIO / Social analytics lead & evangelist @Adobe | Husband/Dad/Skibum/Mormon | MBA @Ubusiness @StanfordBiz | Quoted in @WSJ @CNBC @NYTimes @AP I My Thoughts

“Make do with what you have initially. Making the most of your current resources is a skill on its own.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JOE’S INSIGHT

Glen Gilmore@glengilmore

FOLLOWERS / 320,911 SOCIAL AUTHORITY / 74BIO / TIME "man of action" http://goo.gl/KlSPW FORBES Top 20 Social Media http://bit.ly/1O4O5Mx Speaker | Author | Lawyer Rutgers Adjunct | Top #DigitalMarketing #IoT #AI #AR

“If you’re using an app to tell you who your top influencers are, you’re missing the point.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

GLEN’S INSIGHT

Ann Handley@marketingprofs

FOLLOWERS / 417,555 SOCIAL AUTHORITY / 73BIO / Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I'm waging a war on mediocrity in content marketing. http://www.annhandley.com

“How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] buff.ly/sx1Ws4Y”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ANN SHARES

Seth Godin@thisissethsblog

FOLLOWERS / 629,486 SOCIAL AUTHORITY / 72BIO / Author, blogger, a lifetime of projects. This is a retweet of my blog.

Nudges to check Seth’s blog, arguably the most widely read among marketers.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM SETH

Jay Baer@jaybaer

FOLLOWERS / 254,751 SOCIAL AUTHORITY / 71BIO / Keynote speaker & emcee. NY Times best-selling author. President: marketing & social media customer service consultancy @Convincehttp://convinceandconvert.com

“What Happens When #Content Personalizations Meets the #B2B Funnel? candc.ly/2iepkEQ”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JAY SHARES

Chris Brogan@chrisbrogan

FOLLOWERS / 355,604 SOCIAL AUTHORITY / 70BIO / NYT Bestselling author & business advisor. Projects: http://owner.media Contact: http://owner.media/contact Engaged to @getplanty

“Dear nice person: if you don’t let me unsubscribe from your newsletter with a click or two, I’ll use the spam button. It’s free.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

CHRIS SHARES

Jonathan Gebauer@jogebauer

FOLLOWERS / 165,475 SOCIAL AUTHORITY / 70BIO / Marketer, Blogger, Influencer? Marketing Blogger at: http://blog.thesocialms.com Social Media Marketing Influencer #54 (Onalytica)

“3 Tools For Social Media Marketing That Nobody Ever Admits Using - go.shr.lc/2eaYgVg”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JONATHAN SHARES

Mark Ritson@markritson

FOLLOWERS / 74,447 SOCIAL AUTHORITY / 69BIO / Marketing professor and columnist. Occasionally does actual work for big brands.

“What can John Snow’s Ass teach us about marketing? Nothing. But I wanted to join the trend of stupid GOT business application tweets.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MARK SHARES

Michelle Killebrew@shellkillebrew

FOLLOWERS / 46,155 SOCIAL AUTHORITY / 69BIO / #CMO @nomiku, TEDx, Digital Technologist, Marketing Maven (B2B & B2C), Web Analytics User, eCommerce Junkie, Tech Geek & Dog Lover. Opinions are mine.

AI, tech and marketing developments and innovations. And food!

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM MICHELLE

Karen McGrane@karenmcgrane

FOLLOWERS / 42,583 SOCIAL AUTHORITY / 69BIO / On a good day, I make the web more awesome. On a bad day, I just make it suck less.

“Gen X: Our lives are nothing but disillusionment

America: Hold my beer”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

KAREN SHARES

Michael Brenner@brennermichael

FOLLOWERS / 92,300 SOCIAL AUTHORITY / 68BIO / Sought-after keynote speaker, author, and CEO of @MKTGInsiders. Teaching leaders to focus on the work that matters to them, their teams, and the world.

“Messaging and Video: Why Investing in These Two Megatrends Will Make You a Better Marketer buff.ly/2kQHJc3”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MICHAEL SHARES

Brian Clark@brianclark

FOLLOWERS / 186,242 SOCIAL AUTHORITY / 68BIO / Writer, traveler, entrepreneur. Click the bio link if that was too pithy.

“No matter what you write, someone won’t get it. Instead of worrying about that, write specifically for only those you care about.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

BRIAN’S INSIGHT

Jan Gordon@janlgordon

FOLLOWERS / 29,908 SOCIAL AUTHORITY / 68BIO / Top 20 #Socialmedia Global #Influencer2017 | CEO of Curatti, #Publisher of #B2B#Contentmarketing / #Digital Strategist |

10+ daily shares of useful content on everything from SEO and social to mobile development, tech and innovation.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM JAN

Aleyda Solis@aleyda

FOLLOWERS / 49,672 SOCIAL AUTHORITY / 68BIO / International SEO Consultant, Speaker & Author. @Orainti, @Remotersnet, #MujeresEnDigital Founder. @sengineland Columnist. My book: http://bit.ly/libroseoaleyda

“Using sub-directories (instead ccTLDs) for country targeting really simplifies HTTPS migrations in multicountry environments.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ALEYDA’S INSIGHT

Martin Jones@martinjonesaz

FOLLOWERS / 258,950 SOCIAL AUTHORITY / 67 BIO / Leading #social & #content marketer Top 100 Social Media Influencer, Keynote Speaker, Author, Sr. Marketing Mgr @CoxBusiness Facebook: http://bit.ly/2anIe7w

“Social is how customers hear about you, search is how they find you & content is how they’ll remember you.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MARTIN’S INSIGHT

Lee Odden@leeodden

FOLLOWERS / 104,408 SOCIAL AUTHORITY / 67BIO / CEO @TopRank Marketing. Author, Speaker & Consultant on B2B Content & Influencer Marketing, Social Media, PR & SEO.

“How do you connect cause marketing and company purpose? Here are a few ideas I had on that, caught on video for @FIRpodcast bit.ly/2hzAXCM”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

LEE SHARES

Christoph Trappe @ctrappe

FOLLOWERS / 113,838 SOCIAL AUTHORITY / 67BIO / Organizational storytelling coach | Keynote speaker | Content marketing exec @scribblelive | Author | Trainer | Bookings: [email protected]

“Data can help us make better marketing and business decisions. But remember the customer journey is not linear.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

CHRISTOPH’S INSIGHT

Aaron Orendorff@iconicontent

FOLLOWERS / 25,446 SOCIAL AUTHORITY / 67BIO / Forbes Top 25 Marketing Influencer. Content Marketer at @ShopifyPlus. Writes at @Mashable @Lifehacker@Entrepreneur @FastCompany@BusinessInsider and more.

He’s a master curator sharing multiple links a day on everything from ecommerce to psychology.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM AARON

Ruth Burr Reedy@ruthburr

FOLLOWERS / 9,570 SOCIAL AUTHORITY / 67BIO / SEO, data-driven marketer and grilled cheese sandwich enthusiast living in OKC. Director of Strategy @UpBuildTeam.

“I got a lot of ‘I don’t know how you do it’ comments about my live tweets at #StateofSearch - here’s a post on how: t.co/bQCbDj6LQF”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

RUTH’S INSIGHT

Mark Schaefer@markwschaefer

FOLLOWERS / 162,860 SOCIAL AUTHORITY / 66BIO / I extract the signal from the social media noise. Keynote speaker, executive branding coach, marketing strategist. Podcaster, author of 6 books including KNOWN.

“Your marketing strategy is not a decision. It’s decided for yout.co/lbxBbJGUbR”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MARK SHARES

Shelly Kramer@shellykramer

FOLLOWERS / 105,870 SOCIAL AUTHORITY / 66BIO / Founder + #CEO @V3Broadsuite + @Broadsuite, Partner @XVALabs Digital Transformation expert, #CMO #CIO, speaker on #BigData #Mobile #Cloud#Content #Social

AI, tech, cloud, data and all other things digital.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM SHELLY

Kristina Halvorson@halvorson

FOLLOWERS / 44,772 SOCIAL AUTHORITY / 66BIO / Founder, @BrainTraffic and @ConfabEvents. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy.

“PSA for everyone who doesn’t work with content: content is way more complicated than you think it is.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

KRISTINA’S INSIGHT

Erika Heald@sferika

FOLLOWERS / 8,489 SOCIAL AUTHORITY / 66BIO / Marketing consultant. #SproutAllstar. #ContentChat host. #GlutenFree food blogger @ErikaGlutenFree. @Warcraftplayer. Formerly @anaplan @achievers@HighwirePR.

“When Tweets move from 140 to #280characters, they go from witty cocktail party repartee to feel more like meh emails.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ERIKA’S INSIGHT

Dawn Anderson@dawnieando

FOLLOWERS / 11,378 SOCIAL AUTHORITY / 66BIO / MD Move It Mktg, Digital Marketing Lecturer @ManMetUni, Strategist, MSc DigM PgDip DigM, International SEO Consultant, Speaker, EU US, MENA UK Search Judge FIDM

“Here is my deck on duplicate, near-duplicate and similar-content from #searchelite today. Thanks for having me -> t.co/LXZE8MHeaZ”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DAWN SHARES

Scott Stratten@unmarketing

FOLLOWERS / 185,910 SOCIAL AUTHORITY / 65BIO / 4x Author & Keynote Speaker. Big deal on fairly irrelevant social media sites which falsely inflates my self-importance. Husband of @UnAlison.

“What food habits did you think was totally normal growing up that weren’t? I thought pancakes were only for dinner and put salt on pizza.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

SCOTT SHARES

Martin Bryant@martinsfp

FOLLOWERS / 24,804 SOCIAL AUTHORITY / 65BIO / Telling the story of the North at @TechNorthHQ, also on Manchester Digital council. Snapchat: martinsfp. Making music as @TheStarFighterP. I say 'Yes' a lot.

“I’m at @businessinsider’s UK Tech 100 event. I’m not cool enough to be on the list, but I’m celebrating the power of list posts.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MARTIN SHARES

Lara O’Reilly@larakiara

FOLLOWERS / 14,471 SOCIAL AUTHORITY / 65BIO / Media and marketing reporter at The Wall Street Journal. [email protected] Previously worked at @businessinsiderand @marketingweeked

“One of my highlights from Advertising Week so far was someone loudly eating an apple in one of the sessions. But the week is still young.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

LARA SHARES

Joe Pulizzi @joepulizzi

FOLLOWERS / 134,537 SOCIAL AUTHORITY / 64BIO / Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, #ContentInc. #

“5 Content Marketing Trends You Should Know t.co/l1qkawnhAx”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JOE SHARES

Dan Barker@danbarker

FOLLOWERS / 14,930 SOCIAL AUTHORITY / 64BIO / i'm a big fan of ecommerce, emarketing, ebusiness, & selected other words beginning with e.

“I don’t think Gen Z will catch on as a topic as much as ‘millennials’ unless it has an even worse name; therefore I suggest ‘Generazioners’.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DAN’S INSIGHT

Andy Crestodina@crestodina

FOLLOWERS / 24,327 SOCIAL AUTHORITY / 64BIO / Speaker, content marketer, co-founder of Orbit Media (@orbiteers) and author of Content Chemistry: https://www.orbitmedia.com/content-chemistry …

“More juice from every squeeze. A content audit that tells you exactly what to do. -> bit.ly/2z0t4NG”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ANDY’S INSIGHT

Adam Gray@agsocialmedia

FOLLOWERS / 42,599 SOCIAL AUTHORITY / 64BIO / Co-founder of Digital Leadership Associates | Bestselling author of Pearson's Brilliant Social Media | Speaker | Adviser - opinions are mostly stolen!

“Case Study: The most efficient way to support work returners with #socialmedia http://bit.ly/2y97yJw #Maternity #Returningfrommaternity”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ADAM SHARES

Gareth O’Sullivan@_GarethG

FOLLOWERS / 46,130 SOCIAL AUTHORITY / 63BIO / Young Entrepreneur - Content Marketing Manager at @creationagency / Founder & CEO @wudclothing. Published on @PostPlanner @semrush @brand24 & more! 20 years old

Shares of social media how-tos with some inspirational one-liners thrown in for good measure.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM GARETH

David Meerman Scott@dmscott

FOLLOWERS / 128,815 SOCIAL AUTHORITY / 63BIO / Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR"

“Educate and inform instead of interrupt and sell.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DAVID’S INSIGHT

Bryan Eisenberg@thegrok

FOLLOWERS / 57,588 SOCIAL AUTHORITY / 63BIO / Keynote speaker, best selling author - http://www.BeLikeAmazon.com . Dad of 3. Youth #baseball coach. Partner at http://www.buyerlegends.com

Ecommerce and retail tweets, alongside digital innovation, Twitter chats & industry events.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM BRYAN

Margaret Molloy@margaretmolloy

FOLLOWERS / 32,925 SOCIAL AUTHORITY / 63BIO / CMO @SiegelGale Branding | Top 5 CMO on Twitter (Forbes) | Irish in NYC | Creator #WearingIrish | Marketing #B2B| Harvard HBS Instagram: @MargaretMMolloy

“The key issue isn’t abt how millennials are different but rather how the world has changed #econleadership”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MARGARET’S INSIGHT

Emma Leech@emmaj70

FOLLOWERS / 3,172 SOCIAL AUTHORITY / 63BIO / HE marcomms professional with an interest in education, PR, social media, leadership, and things that catch my imagination. Views are my own.

Insights into PR, storytelling and marketing, and life at Loughborough University.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM EMMA

Deirdre Breakenridge@dbreakenridge

FOLLOWERS / 31,088 SOCIAL AUTHORITY / 63BIO / CEO of Pure Performance Communications, speaker, author of Social Media and Public Relations & PR 2.0, adjunct professor & co-founder of #PRStudChat.

“Digital is in full force & still evolving. We have to keep up w/ the needs of Millennials & Gen Z.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DEIRDRE’S INSIGHT

Linda Boff@lindaboff

FOLLOWERS / 10,076 SOCIAL AUTHORITY / 62BIO / Marketing, media & digital explorer. Modern art & theatre lover. Always-on NY Giants fan. GE CMO.

“Watch wind turbines have a conversation on GE’s #DroneWeek. Tune into Viceland tonight at 7pm ET for next episode.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

LINDA SHARES

Donna Moritz@sociallysorted

FOLLOWERS / 48,212 SOCIAL AUTHORITY / 62BIO / CEO of Pure Performance Communications, speaker, author of Social Media and Public Relations & PR 2.0, adjunct professor & co-founder of #PRStudChat.

“#ContentTip: Stuck for content? Answer the FAQs of your audience!”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DONNA’S INSIGHT

Nenad Senić@nenadsenic

FOLLOWERS / 2,222 SOCIAL AUTHORITY / 61BIO / Award-winning Group Editor at @PoslovniMediji and customer magazine collector; European editor of CCO Mag by @cmicontent

A multilingual smorgasbord of content marketing insights and event soundbites.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM NENAD

Ian Cleary@iancleary

FOLLOWERS / 76,328 SOCIAL AUTHORITY / 61BIO / Founder of RazorSocial, online marketer with passion for marketing tech! writer Forbes, Entrepreneur...Kick boxer!

“Without a good strategy, #marketing tools will not help, but with the right strategy… bit.ly/2tP1pRL”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

IAN SHARES

Nicky Kriel@nickykriel

FOLLOWERS / 23,404 SOCIAL AUTHORITY / 61BIO / Award-winning Social Media Consultant, International Trainer, Speaker & Author. Top 10 UK Klout Influencer #SocialMediaConverting Conversations to Customers.

“Why you lose followers on Twitter t.co/MBMs0oW2P”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

NICKY’S INSIGHT

Carla Johnson@carlajohnson

FOLLOWERS / 22,184 SOCIAL AUTHORITY / 61BIO / World-renowned keynote speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation.

“86% of CMOs Say Marketing Will Own the Customer Experience by 2020 is.gd/yhSfZ5”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

CARLA SHARES

Gerry Moran@gerrymoran

FOLLOWERS / 96,714 SOCIAL AUTHORITY / 60BIO / Global Head of Social Media & Content Marketing at Cognizant | Speaker | Digital Dot Connecter | Visual Storyteller | Springsteen & Craft Beer Geek

“STILL - only 37% of organizations document their #contentmarketing strategy. Believe me, write it down and you’ll succeed!”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

GERRY’S INSIGHT

Sharon O’Dea@sharonodea

FOLLOWERS / 7,257 SOCIAL AUTHORITY / 60BIO / Consultant/product person: Digital comms, ESN & intranets. Blogger @intranetizen. Co-founder @300_seconds. Travels excessively.

“Bumped into someone in a lift and for the first time ever got to do an elevator pitch in an actual elevator.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

SHARON SHARES

Amelia Torode@amelia_torode

FOLLOWERS / 7,650 SOCIAL AUTHORITY / 60BIO / Founder. The Fawnbrake Collective @fawnbrake Planner of the Year. Part Time Power List. Mum of boys. French husband. Writer. Speaker. TEDx. Runner-ish.

“Fascinating interview w/Google CEO Sundar Pichai - http://bit.ly/2gfuqjW - liked his insight about great coming from small.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

AMELIA SHARES

Rishi Dave@rishipdave

FOLLOWERS / 5,927 SOCIAL AUTHORITY / 59BIO / CMO of Dun & Bradstreet, shares a lot of content related to data in marketing

“#Data = the fuel for a strong #ABM program. My article on the 6 steps to achieve success buff.ly/2g7Pky1”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

RISHI’S INSIGHT

Amy Higgins@amywhiggins

FOLLOWERS / 5,356 SOCIAL AUTHORITY / 59BIO / Incurable content strategist. Social mediaholic. Opera aficionado. Habitué of hiking. Currently @TopRank Marketing Formerly @Zendesk @Concur#AmysTravels

“The top 10 ways the Internet of Things will shape the way we travel buff.ly/sxkLDLu #iot #travel”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

AMY SHARES

Steve Farnsworth@steveology

FOLLOWERS / 113,334 SOCIAL AUTHORITY / 58BIO / A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The @Steveology Group http://www.linkedin.com/in/stevefarnsworth/

Links about content best practice, social media, PR, ROI and how-tos.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM STEVE

Gerry White@dergal

FOLLOWERS / 2,382 SOCIAL AUTHORITY / 58BIO / Conference Speaker inc UnGagged ex-Razorfish, clients like Just Eat and BBC - Co organiser of conference http://TakeItOffline.co.uk never been a DJ

“HREF Lang rarely worth it, but if you’ve a multilingual site massive CRO win”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

GERRY’S INSIGHT

Melanie Deziel@mdeziel

FOLLOWERS / 6,912 SOCIAL AUTHORITY / 58BIO / Native Ad Consultant & Brand Storytelling Speaker. Now: @syracusecomm @inc @overlapleague. Then: NYT, TimeInc, HuffPo. Always: Sassy INTJ

“Study: When native ads use clear labels and provide useful information, consumers actually don’t mind them t.co/9rifnQ2HzU”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MELANIE SHARES

Karen Webber@webber_karen

FOLLOWERS / 1,777 SOCIAL AUTHORITY / 58BIO / Content & marketing person. Equality campaigner & information glutton. Allergy (@theallergymum) & community activism (@MarpleMatters). Strong own opinions.

“Mentors, Mums and Manpanels - an insight into marketing’s gender agenda > Slides from my talk at #igniteb2b t.co/7jqpF7ug37”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

KAREN SHARES

Will Stone@willstone_uk

FOLLOWERS / 3,001 SOCIAL AUTHORITY / 57BIO / Chief Storyteller, 20+ yrs experience of brand communications | MD @stoneandcouk | Journalist | Tutor for @Digivantage #OWNTHOUGHTS

“Be focused…. On the numbers (performance) On the culture (people issues) On the future (trends) On purpose (aligned)”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WILL SHARES

Steve Rayson@steverayson

FOLLOWERS / 9,472 SOCIAL AUTHORITY / 57BIO / I tweet about content marketing, social analytics, elearning, SEO and startups. @buzzsumo @anderspink Political stuff at http://www.brightoncafe.com

“We analyzed 100 million headlines, this is what we learned about top phrases, words, impactful numbers… bzsu.co/2rS2Tdc”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

STEVE SHARES

Robert Rose@robert_rose

FOLLOWERS / 47,618 SOCIAL AUTHORITY / 57BIO / Helping marketers create remarkable experiences. Chief Strategy Officer @AdvisingContent Author http://KillingMarketing.com . Startup Advisor. Mapmaker. Troublemaker

“Content Marketing and Content Strategy - Making Way for Everyone at the Table t.co/6gKEJg5Coq”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ROBERT SHARES

Chris Ducker@chrisducker

FOLLOWERS / 67,898 SOCIAL AUTHORITY / 57BIO / Helping YOU become the go-to expert in your market via my blog, podcast, online community and live events!

Entrepreneurship, how-tos, becoming an influencer and personal branding.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM CHRIS

Montse Cano@montsecano

FOLLOWERS / 2,360 SOCIAL AUTHORITY / 57BIO / Deep into digital, #ecommerce, analytics & #tech. Everybody loves chocolate (and music). http://goo.gl/7oQgk

“I definitely think that #SEO/ digital marketing, analytics and #CRO should work more closely. Controversial for some?”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MONTSE’S INSIGHT

Joanna Wiebe@copyhackers

FOLLOWERS / 26,721 SOCIAL AUTHORITY / 57BIO / Your words create change. Copy Hackers teaches you how to write. @air_storypowers your process.

“Here’s the cold email one freelancer used to land a $20K project and work with heavy hitters: bit.ly/2wUNZ3b”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JOANNA SHARES

Gini Dietrich@ginidietrich

FOLLOWERS / 44,528 SOCIAL AUTHORITY / 57BIO / CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.

“Learn new skills, evolve, and stay ahead of communications trends goo.gl/XJTXz1”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

GINI SHARES

Claire Diaz-Ortiz@claire

FOLLOWERS / 333,244 SOCIAL AUTHORITY / 56BIO / early Twitter employee gal, author of books w/ pages, Stanford & Oxford sweatshirt wearer, MBA who's bad at math, nonprofit founder, mama to @lucia& tiny twins

”13 Ingenious Productivity Hacks You Have to Try Today t.co/fv6V61B3wH”

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CLAIRE SHARES

Samantha Noble@samjanenoble

FOLLOWERS / 5,961 SOCIAL AUTHORITY / 56BIO / CEO & Founder @biddablemoments Founder @digitalfemales, Chief Editor @stateofdigital, Keynote Speaker, Judge & UK Search Personality 2016! Passion for #PPC

“Most clients I work with where I run @adwords and @bingads see much higher ROAS from Bing from identical campaigns #BingFTW”

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SAMANTHA’S INSIGHT

Jonathan Mildenhall@mildenhall

FOLLOWERS / 25,559 SOCIAL AUTHORITY / 55BIO / I have the pleasure of being the CMO of Airbnb. I believe that a world full of greater humanity and creativity is a better world for all. Airbnb fuels both.

Global jetsetting glamour interspersed with insights into ideas, content and equality.

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WHAT TO EXPECT FROM JONATHAN

Joel Harrison@joel_b2beditor

FOLLOWERS / 4,014 SOCIAL AUTHORITY / 55BIO / Editor-in-chief of @MarketingB2B, evangelist, speaker and all-round enthusiast for all things #B2B – plus #architecture #BristolCity #Greenwich.

“Emotion, balanced with great insights, is the key to exceptional #b2bmarketing.”

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JOEL’S INSIGHT

Douglas Burdett@marketingbook

FOLLOWERS / 34,931 SOCIAL AUTHORITY / 55BIO / #B2B marketing agency principal. Former artillery officer, Madison Avenue ad man, stand-up comedian. Host of The Marketing Book Podcast

Content creation tips, podcast highlights, sales, advertising and strategy.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM DOUGLAS

Stacey McNaught@staceycav

FOLLOWERS / 6,538 SOCIAL AUTHORITY / 55BIO / SEO and content marketing type. Search Director @tecmark. Conference speaker, @inc columnist, Mum, blogger and #MUFC fan. Formerly Cavanagh.

“I’ve fallen a little bit in love with @littlewardenapp. You need this in your life, SEO folks. littlewarden.com”

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STACEY’S INSIGHT

Maureen Blandford@maureenb2b

FOLLOWERS / 2,717 SOCIAL AUTHORITY / 55BIO / Leading digital convergence: Product • Marketing • Sales • Success. #digitaltransformation #WomenInTechChicagoan in Holland. CMO at SIG.eu

“More than ever these 6 functional areas are inexorably linked. Gaps anywhere = lag everywhere. Product Marketing Sales Success HR IT”

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MAUREEN’S INSIGHT

Sidra Khan@sidra_tm

FOLLOWERS / 4,058 SOCIAL AUTHORITY / 55BIO / Marketing Strategy, previous publisher of reports at The Times, Covering, Media, SME's, SEO/PPC, Social, Tech content. Enjoys tea&scones @Pearson @PearsonAPI

Marketing events reporting, women in tech and a dash of humour and politics.

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WHAT TO EXPECT FROM SIDRA

Kelvin Newman@kelvinnewman

FOLLOWERS / 13,281 SOCIAL AUTHORITY / 54BIO / Organises #brightonseo a stupidly popular search marketing conference

“Not saying they’ve got no market differentiation but just saw a bloke with ubereats jacket and deliveroo trousers”

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KELVIN SHARES

Jonathon Colman@jcolman

FOLLOWERS / 16,373 SOCIAL AUTHORITY / 54BIO / Product UX, content strategy lead at @FacebookDesign. Introvert by nature, feminist by choice. Always listening.

“Design isn’t art - it’s creating a solution to a problem. Content strategy isn’t words - it’s creating clarity and meaning.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JONATHON’S INSIGHT

Jason A Miller@jasonmillerca

FOLLOWERS / 26,145 SOCIAL AUTHORITY / 54BIO / SF-LON-Global Content & Social Media Marketing Leader @Linkedin Marketing Solutions, Blogger, RocknRoll Photog, Speaking at #IgniteB2B in London on June 22.

Behind the scenes at LinkedIn Marketing, content creation and rock photography.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM JASON

Doug Kessler@dougkessler

FOLLOWERS / 18,105 SOCIAL AUTHORITY / 54BIO / Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing

“When you mis-type a search in Google and know they’ll get it right anyway but still go fix it before hitting go. We need a word for that.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DOUG SHARES

Dave Chaffey@davechaffey

FOLLOWERS / 25,171 SOCIAL AUTHORITY / 54BIO / I love sharing the latest #DigitalMarketing innovations and tips. Editor @SmartInsights. Author of Digital Marketing: Strategy, Implementation and Practice.

“Average Landing page conversion rates for Lead Generation dlvr.it/Pv6jNC”

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DAVE SHARES

Tess Alps@tessalps

FOLLOWERS / 7,915 SOCIAL AUTHORITY / 54BIO / Feminist. Gardener. Opera lover. #LFC. Wise old bird. Chair of Thinkbox @thinkboxtv Council member of @ASA_UK Personal account

“Programmatic at the moment just used to turn useless, unbuyable online sawdust into ugly but useful MDF. It could be cleverer. #BigThink17”

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TESS’S INSIGHT

Stefanie Grieser@smgrieser

FOLLOWERS / 2,852 SOCIAL AUTHORITY / 54BIO / Global Markets, Partnerships & Events @unbounce. #CTAConf Founder. Marketer, outdoor adventurist, ski bum & social butterfly. Also: #PresentHER & #CentHERstage

“This post though. How @shopify does marketing (increasing revenue by 90% in 365 days) buff.ly/2vCMHLi ht @justinjtsang”

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STEFANIE SHARES

Purna Virji@purnavirji

FOLLOWERS / 6,577 SOCIAL AUTHORITY / 54BIO / Senior @BingAds Training Manager @Microsoft. Keynote Speaker. @sengineland Columnist on PPC, SEO, #VoiceSearch and Content Marketing. Mum. Traveler. Polyglot.

Life at Microsoft, insights from the conference circuit and championing of industry excellence.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM PURNA

Lisa D Myers@lisadmyers

FOLLOWERS / 17,250 SOCIAL AUTHORITY / 54BIO / CEO & Founder of Award Winning SEO Agency @VerveSearch. BIMA100 - CEO & Leaders 2017, Founder @WomenInSearchConference Speaker. Business Mentor. Mum. Original.

“You can view the video of my #MozCon presentation, “How To Get Big Links” for FREE here t.co/LLT9aTqeRG”

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LISA SHARES

Jade Tambini@jadetambini

FOLLOWERS / 2,594 SOCIAL AUTHORITY / 54BIO / Strategic Marketing Consultant @ Jade Tambini Marketing and Associate Partner @Really_Helpful

“My latest blog ‘Reconnecting your #marketing with your business growth strategy’ >> bit.ly/2uxAIOp”

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JADE SHARES

Gemma Davies@gdavies2

FOLLOWERS / 3,504 SOCIAL AUTHORITY / 54 4BIO / Recognised as one of the top 10 #B2BMarketers to follow on Twitter | Director, #Marketing @Apttus | Advocate for Women in Tech | Connector | views are my own

“Gender parity = greater success. #nobrainer”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

GEMMA’S INSIGHT

Richard Robinson@robinsonrg

FOLLOWERS / 1,773 SOCIAL AUTHORITY / 53BIO / Helping firms make the most out of the web through using digital to transform their businesses. Chair of the IDM B2B Marketing Council. All views my own

“Is B2B marketing fashionable? My latest musing goo.gl/fQMyPJ”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

RICHARD’S INSIGHT

Shelly Lucas@pisarose

FOLLOWERS / 4,449 SOCIAL AUTHORITY / 53BIO / I love B2B marketing, epic content, all things social. Art lover, feline-obsessed.

“Marketers get so enamored with journey mapping that they forget about managing (& improving) the CX”

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SHELLY’S INSIGHT

Amanda Maksymiw@amandamaks

FOLLOWERS / 5,573 SOCIAL AUTHORITY / 53BIO / Content marketer with a penchant for demand gen & french fries. Last name sounds like max-i-mu. Work @fuze.

She attends some great marketing events and shares soundbites that make us pause for thought.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM AMANDA

Carlos Abler@carlos_abler

FOLLOWERS / 3,722 SOCIAL AUTHORITY / 52BIO / #ContentMarketing and strategy leader @3M. Delivering relevance via #CustomerExperience + #DigitalTransformation. Equal rights for all. Opinions are mine only.

“If you want to do great content… You need to get your mind blown on a routine basis. [Just going to keep tweeting this. Hubris aside, it’s the only advice you’ll ever need.]”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

AXONN’S FAVOURITE TWEET

Ian Anderson Gray@

FOLLOWERS / 53,058 SOCIAL AUTHORITY / 52BIO / Founder of Seriously Social. Live Video & Social Media Tool Guy. International Speaker, Coach, Consultant & singer. Love helping people! Indian food addict.

Prolific sharer of listicles with practical tips on everything from social selling to content creation.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM IAN

Danny Denhard@dannydenhard

FOLLOWERS / 4,444 SOCIAL AUTHORITY / 52BIO / Digital Problem Solver & Strategist; Marketing Director at JustGiving. Mad sports fan. Men's & food blogger @theldndiaries

Ecommerce, marketing, sports, food and some great gifs.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM DANNY

Monina Wagner@moninaw

FOLLOWERS / 4,843 SOCIAL AUTHORITY / 52BIO / #cmgr for @CMIContent #CMWorld and #intelcontent. Love Disney, brunch and a Journey Into Imagination. Perpetually trying to be the cool mom. Monina not Monica.

“I find myself saying TL:DR for any tweet over 140 characters.”

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MONINA’S INSIGHT

Josh Bernoff@jbernoff

FOLLOWERS / 24,671 SOCIAL AUTHORITY / 51BIO / Author of Writing Without Bullshit, blogger at http://withoutbullshit.com

“The worst verbs imaginable. Avoid. For example, conversate, impact, endeavor, and powerpoint (as a verb!) t.co/OyPDewRn5s”

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JOSH SHARES

David Edmundson-Bird@groovegenerator

FOLLOWERS / 4,239 SOCIAL AUTHORITY / 51BIO / Principal Lecturer in Digital & Social Media Comms, Associate Director for Digital Innovation at MMU. Retweets mean I have found the button to RT

“One day we won’t gamify anything. We’ll just do stuff because it is the right thing to do and the value of doing it is clear.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DAVID’S INSIGHT

Sonia Simone@soniasimone

FOLLOWERS / 24,985 SOCIAL AUTHORITY / 51BIO / writer; marketer; kettlebell junkie; mediator. Chief content officer & co-founder of rainmaker digital. Believer in peace, love, and the scientific method.

“Some thoughts on how to make your content more rewarding (for your audience, and for you too t.co/560f9RZxZ1”

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SONIA’S INSIGHT

Peg Miller@pegmiller

FOLLOWERS / 7,065 SOCIAL AUTHORITY / 50BIO / #B2B #contentmarketing #productmarketing. VP Marketing @tax_guard. Co-founder @B2BMktgAcademy. Past VP Product Marketing, VP Success @kapost, @penton.

“Guidelines for Success | The 10 Commandments of Content Marketing buff.ly.2x0WRoe”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

PEG SHARES

Christine Bailey@christinebailey

FOLLOWERS / 14,502 SOCIAL AUTHORITY / 50BIO / Top 10 Influential Woman B2B Martech. Aspiring #Marketing Guru. Doctorate in customer insight. Optimist. @TEDx_RTWspeaker. Seen regularly on @WomenatForbes.

“Definitely the latter - Is Marketing Dead, Or Starting A New Golden Age? Via @forbes bit.ly/2ylCXrY”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

CHRISTINE’S INSIGHT

Ardath Albee@ardath421

FOLLOWERS / 25,112 SOCIAL AUTHORITY / 50BIO / B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance. Helps B2B companies turn prospects into buyers & retain customers

“Why is whether you need a B2B content marketing strategy still a question? Success vs. Failure, isn’t that motivation enough?”

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ARDATH’S INSIGHT

Amisha Gandhi@amishagandhi

FOLLOWERS / 3,129 SOCIAL AUTHORITY / 50BIO / Head of #InfluencerMarketing @SAP, #DigitalMarketing, Speaker, passionate about sci-fi, women in tech #AI#machinelearning #IoT Views are my own

“The Wild West of #InfluencerMarketing is coming to an end, and becomes a more strategic piece of the customer journey”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

AMISHA’S INSIGHT

Buddy Scalera @buddyscalera

FOLLOWERS / 26,276 SOCIAL AUTHORITY / 49BIO / Content strategist & Jedi Knight. Pharma #contentmarketing, #digitalhealth, & #vr. Speaker, author of 6 books, Marvel Comics writer.

“Content strategy is part of a multi-channel business plan for your marketing and non-marketing content.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

BUDDY’S INSIGHT

Katie Colbourne@katiecolbourne

FOLLOWERS / 4,359 SOCIAL AUTHORITY / 49BIO / B2B CIM Marketer. LOVE marketing | digital | business | tech | fashion | beauty | health | films | coffee | NYC & being a Digital AD @tmptweets

“This is the most important point here “a business that offers content … different from competitors”. What’s your USP? t.co/aId5zXYThj”

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KATIE SHARES

Chad Pollitt@chadpollitt

FOLLOWERS / 32,025 SOCIAL AUTHORITY / 48BIO / Faculty Indy @KelleySchool, Adjunct @RutgersU, Top 20 CMO Influencer, @HuffPost & @Guardian contributor, Partner at @NativeInstitute & former @USArmy Commander

“Artificial Intelligence Gets Introduced to Influencer Marketing bit.ly/2ykazqy via @relevance”

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CHAD SHARES

Joe Chernov@jchernov

FOLLOWERS / 25,189 SOCIAL AUTHORITY / 48BIO / VP of Marketing @ InsightSquared, startup advisor. Also lend a hand to startups and wildlife causes when I can. Profile illustration by my man @enoogs.

“The best time to call me is email.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JOE’S INSIGHT

Bas van den Beld @basvandenbeld

FOLLOWERS / 11283 SOCIAL AUTHORITY / 48BIO / Natural storyteller with energy & enthusiasm. Trains speakers and marketers. Marketing consultant, trainer, speaker. Founder @stateofdigital@speakpersuasion

“Worth considering. Nobody reads privacy policies - here’s how to fix that bit.ly/2ykZdlH”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

BAS SHARES

Jennifer Gregory@byjengregory

FOLLOWERS / 7,046 SOCIAL AUTHORITY / 48BIO / Freelance Content Marketing Strategist & Writer. B2B, data analytics, tech, hospitality tech, Health IT and finance.

B2B content marketing, freelancing and creativity.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT OF JENNIFER

Heidi Cohen@heidicohen

FOLLOWERS / 33,253 SOCIAL AUTHORITY / 48BIO / Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.

“5 Core Content Types Every Marketer Needs to Succeed t.co/9IEispMDp7”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

HEIDI SHARES

Pete Handley@ismepete

FOLLOWERS / 4,859 SOCIAL AUTHORITY / 47BIO / SEO & Digital Marketing, #SEOMusic, space, sustainability & science. uksearchawards/@eusearchawards/@MENAsearchaward judge. All views mine, not @sagegroupplc's

Geekery (explicitly not dorkery or nerdery), tech and music.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM PETE

Adam Harper@adam_harper_B2B

FOLLOWERS / 1,277 SOCIAL AUTHORITY / 47BIO / Marketing ultracrepidarian @marketingb2b. Tweets probably dripping with sarcasm, so clearly not the view of my employers

“The next article I see to prefix B2B with “boring” is going to be on the end of a long boring tweetstorm from yours truly.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

ADAM’S INSIGHT

Pam Didner@pamdidner

FOLLOWERS / 10,374 SOCIAL AUTHORITY / 47BIO / Content Marketing Consultant, Speaker & Author - Specializing in Fortune 100 B2B Marketing. Adjunct Professor @wvuimc@UOsojc

“7 Ideas to Improve Conversion on Your Website - my new post: t.co/u9Kl4fouH2”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

PAM SHARES

Liz Azyan@liz_azyan

FOLLOWERS / 12,277 SOCIAL AUTHORITY / 47BIO / Experienced Digital & Social Media Strategist. Grab my social media content course here: http://skl.sh/2o0Obxj

“Nine Ways to Invite More Engagement With Your Content bit.ly/2hFmJ3q”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

LIZ SHARES

Christie Fidura@cfidurauk

FOLLOWERS / 5908 SOCIAL AUTHORITY / 47BIO / Senior Marketing Manager for EMEA Developer Relations @salesforce, a Top 200 Content Strategist and the co-founder of #cmgrLDN. My views are my own.

“New Data from Salesforce: Top Brands Align Social Marketing and Customer Service sforce.co/2wzLcNd”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

CHRISTIE SHARES

Annie Cushing@anniecushing

FOLLOWERS / 25,349 SOCIAL AUTHORITY / 47BIO / I make data sexy. I am also a proud Philadelphian, competitive dragon boater, and run @discoverfairmount.com for fun.

“See how to accomplish 66 common marketing tasks using 15 tools. Illustrated! bit.ly/297ySZ4”

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ANNIE SHARES

Marcus Sheridan@thesaleslion

FOLLOWERS / 22,537 SOCIAL AUTHORITY / 46BIO / Acclaimed International Keynote Speaker. Author of "They Ask, You Answer" Helping businesses reach their potential in the digital age. Husband. Father. Teacher.

“I’m beginning to believe all this ‘Marketing to #Millennials’ is a big load of crapola. For the most part, they’re just humans too.”

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MARCUS’S INSIGHT

Nishma Robb@nishmarobb

FOLLOWERS / 2,387 SOCIAL AUTHORITY / 46BIO / Shoe addict, digital geek & mummy of twins. Marketing @googleuk & Chair of Women@GoogleUK. Easily distracted by sparkly things!

Inspiration, industry insights, celebration of equality.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM NISHMA

Heidi Taylor@taylormadeinkew

FOLLOWERS / 5,209 SOCIAL AUTHORITY / 46BIO / Think different, do different, be different. B2B marketing for the social era. Love scuba diving, photography, travel & pushing the marketing limits

“Don’t confuse short-term tactics with long-term strategy in #B2Bmarketing t.co/BTPlwkWGNf”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

HEIDI SHARES

Marcus Leathwood@marcusleathwood

FOLLOWERS / 4,095 SOCIAL AUTHORITY / 45BIO / MD & CMO @Acuity_Sage #SagePartner#SageOne #SageLive #SageX3#Salesforce #KimbleApps //Dad & Husband for Life / good #food, great #coffee, nice #wine

“Great insight into how adopting #cloud #solutions & transforming your business #culture in alignment supports growth, employees & customers sforce.co/2wfO2a”

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MARCUS SHARES

Karola Karlson@karolakarlson

FOLLOWERS / 13,567 SOCIAL AUTHORITY / 45BIO / Facebook Ads Expert | Performance Marketing Manager @Taxify | Founder @Aggregate_blog | Idea Generator | Contributor @TheNextWeb, @AdEspresso, @CMIcontent

“12 Hidden Facebook Features 95% of Marketers Don’t Know > buff.ly/2wzv92d”

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KAROLA SHARES

Hannah Smith@hannah_bo_banna

FOLLOWERS / 6,081 SOCIAL AUTHORITY / 45BIO / Head of Creative at Verve Search.

Decks from her fantastic talks, as well as creativity and link building.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM HANNAH

Ashley Zeckman@azeckman

FOLLOWERS / 3113 SOCIAL AUTHORITY / 45BIO / @TopRank Dir. of Agency Marketing. Digital marketing nerd, Content Marketing, Social Media & SEO enthusiast, artist, foodie, dog owner. See me at #MPB2B

Great shares & soundbites from some of the best marketing events across the US (often with gifs!).

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM ASHLEY

Tim Tucker@ttucker23

FOLLOWERS / 2,319 SOCIAL AUTHORITY / 44BIO / Content marketing & strategy, writer and author. Enjoy playing bass guitar and tennis. Always looking for positives.

Soundbite-tastic live tweeting of content marketing events across the UK.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM TIM

Rene Power@renepower

FOLLOWERS / 4,900 SOCIAL AUTHORITY / 44BIO / Husband, dad & founder, Vision B2B Marketing & Training. Author: Brilliant B2B Digital Marketing. EFC JFT96@visionb2b @smartinsights#MarketingAssassin

“How’s your week looking? Mine: Two days with manufacturing clients, CIM training Wednesday and networking in Manchester on Friday.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

RENE SHARES

Dave Stevens@davestevensnow

FOLLOWERS / 2,422 SOCIAL AUTHORITY / 44BIO / Experienced global #CMO. Tweeting about my own views of #Marketingespecially #B2BMarketing. No cat pics or lunch menus here unless marketing-related.

“The bait should be tasty to the fish, not the angler. But how to test #B2B #marketing? Join @BMC_forB2B debate t.co/Q3vzO1fU9i”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

DAVE SHARES

Ahava Leibtag@ahaval

FOLLOWERS / 6,991 SOCIAL AUTHORITY / 44BIO / Insanely passionate about making the web safer, one word at a time. Lead an agency that specializes in writing #content that turns your audience into customers.

“Please stop sending out newsletters with multiple articles. No one cares. They barely care about one article.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

AHAVA’S INSIGHT

Richie Jones@richiejones

FOLLOWERS / 1,807 SOCIAL AUTHORITY / 43BIO / Digital Believer / Disruptor Brand, Multichannel & eCommerce expert Brand / eCom / Tech Entrepreneur MD @vvast_Co-founder @tokn_ Surfer & MTBer Bristol, UK

“Clearly some solid brand insight driving @strava’s current ‘Less negativity, more activity’ campaign lnkd.in/dBYKEdp”

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RICHIE’S INSIGHT

Michele Linn@michelelinn

FOLLOWERS / 13,219 SOCIAL AUTHORITY / 43BIO / Mom and wife. Believer of creating the life you want. VP of content for @cmicontent. Love connecting with content marketers

“Being genuinely helpful is a great way to build your personal (and company’s) brand. Blogging is a prime way to do this.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

MICHELE’S INSIGHT

Gemma Greaves@gemmahgreaves

FOLLOWERS / 2,225 SOCIAL AUTHORITY / 43BIO / Chief Exec @themarketingsoc & founder Cabal with a big black book. Curious, always up to something, a restless connector of people & ideas. And Mum to Joshie.

Tweets from the front row of the best events in marketing.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM GEMMA

Jessica Gioglio@savvybostonian

FOLLOWERS / 10,681 SOCIAL AUTHORITY / 42BIO / Speaker + Author, The Power of Visual Storytelling http://amzn.to/LIJxNO . Passionate about digital + social media, startups, travel + living your best life!

“Such a clever idea - @Snapchat is reportedly hiding virtual art for you to find in the real world via @FastCoDesign t.co/LAcG18OLIA”

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JESSICA SHARES

Claire Wood@claireemwood

FOLLOWERS / 2,137 SOCIAL AUTHORITY / 42BIO / Marketing Operations Director at @DeloitteUK; mum to 2 boys; proud wife; member of DMA/IDM B2B Marketing Council; #IDMmasterB2B; all views my own.

Content marketing insights, particularly with a B2B focus. Also productivity and personal development.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM CLAIRE

Randy Frisch@randyfrisch

FOLLOWERS / 1,354 SOCIAL AUTHORITY / 41BIO / cofounder & CMO @Uberflip where marketer and sales can manage content experience through buyer journey.#OwntheJourney

“How to Use Uberflip to Scale Your ABM Efforts buff.ly/2fCWqKH”

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RANDY SHARES

Kieran Flanagan@searchbrat

FOLLOWERS / 8,911 SOCIAL AUTHORITY / 41BIO / VP Marketing @hubspot and general marketing nerd. I tweet on content marketing, inbound marketing, growth hacking http://www.kieranflanagan.io

“Blog posts listing different ‘growth hacks’ is some of the worst content on the internet.”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

KIERAN’S INSIGHT

John Watton@jwatton

FOLLOWERS / 12,066 SOCIAL AUTHORITY / 41BIO / Head of EMEA Enterprise Marketing, @Adobe. @BrandRepublic Top 50 UK @Klout Influencer, @LinkedIn Top 10 UK Marketer, @theIDM B2B Council. Views my own.

“Is B2B marketing fashionable? t.co/E6kyKqMH5A”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JOHN SHARES

Carlos Doughty@carlitosdghty

FOLLOWERS / 2,661 SOCIAL AUTHORITY / 41BIO / All round #marketing nerd. Marketing Director @Euromoney. I especially geek out at #MarTech. Founder of @MarTechAlliance.

Martech tweets, digital industry news & future industry predictions.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM CARLOS

Jada Balster@jadabalster

FOLLOWERS / 2,077 SOCIAL AUTHORITY / 41BIO / Marketing Director @Workfront_IncPassionate about Demand Generation, Brand Building and... Netball. Founder of @netball_world

“What can creatives learn from engineers? Here my latest piece via @CreativeReview bit.ly/2xaPZst”

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

JADA SHARES

Gina Balarin@gbalarin

FOLLOWERS / 1,678 SOCIAL AUTHORITY / 41BIO / Speaker, Marketer, Inspirer, Storyteller. #content #marketing #motivation#innovation Founder & Director @Vrballistics

Inbound B2B marketing, events and inspiration.

AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW

WHAT TO EXPECT FROM GINA

Rebecca Lieb@lieblink

FOLLOWERS / 13,332 SOCIAL AUTHORITY / 40BIO / all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content

“Let’s talk about the ‘quality’ in quality over quantity. I share my thoughts on the @CMIContent blog. bit.ly/2tKetqV”

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REBECCA SHARES

Bogdana Budnar@bogdana

FOLLOWERS / 12681 SOCIAL AUTHORITY / 40BIO / Head of Strategy. All things digital, human centricity and Star Wars. Avocado for breakfast (not Millennial, though). Views expressed here are my own.

“Oh, how I love the smell of Big Data in the morning. That sense that it sits there doing nothing meaningful and just getting fat.”

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BOGDANA’S INSIGHT

Eric Wittlake@wittlake

FOLLOWERS / 7,893 SOCIAL AUTHORITY / 39BIO / Focus: Demand generation for high growth B2B companies. Belief: Marketing should serve and respect the audience. Fav Tools: Data, tech, insights. Work: @topohq

“Ouch. ‘95% of the marketers surveyed say they employ first- and third-party data in their media plans, a staggering 64 percent are not fully clear on the origins of their data sources’”

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Jennifer Personette@jenbptte

FOLLOWERS / 1,405 SOCIAL AUTHORITY / 39BIO / Brand, Digital, Mktg Ops Vice President@NCRCorporationDogs+HGTV+Pilates+New Mom to Isla = MY LIFE

Build your #omnichannel capabilities based on #interaction, choice, convenience & ease of use: co.ncr.com/2y4xjeW via @NCRCorporation

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Justin Pearse@justinpearse

FOLLOWERS / 10,997 SOCIAL AUTHORITY / 34BIO / MD, Drum Studios, branded content arm of @thedrum, exec committee member @BIMA, IAB content marketing council member, previously editor New Media Age

“Are creative agencies oblivious to rising technologies? t.co/G0IARsIs0I”

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JUSTIN SHARES