content marketing trends in 2013 by axonn research
TRANSCRIPT
424 UK marketers talked to us about their
content marketing activities.
CONTENT TYPES USED
Since the term’s inception in 2009, ‘content marketing’ has become one of the main ways organisations attract and engage with their online audiences.
Particularly interesting for me is that this research shows two-thirds of all companies are still focused on news and blogs, with time and resources by far the largest challenge in delivering effective strategies.
I expect to see a significant shift in focus around content types, specialisation and resource given to
content marketing next year.
Fergus Parker CEO
