online marketing trends | the marketing bug
TRANSCRIPT
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Search Engine Optimization
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Search Engine Optimization
Search Engine Optimization, is the process of improving the ranking of a website on Internet
search engines.
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Search Engine Optimization
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Search Engine Optimization - Tools
• Optify • Moz
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Paid Search
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Paid Search
Paid search is the process of gaining traffic by purchasing ads on search engines.
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Paid Search
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Paid Search
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Paid Search - Tools• Google Adwords• Bing Ads Blog• Inside AdWords
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E-mail Marketing
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E-Mail Marketing
Electronic mail marketing is directly marketing a commercial message to a group of people using
email.
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E-Mail Marketing
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E-Mail Marketing
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Search Engine Optimization - Tools
• Reach mail• MailChimp
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Social Network Marketing
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Social Network Marketing
Social media marketing refers to the process of gaining website traffic or attention through social
media sites.
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Social Network Marketing
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Social Network Marketing
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Social Network Marketing
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Social Network Marketing
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Social Network Marketing
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Social Network Marketing - Tools• HootSuite• TweetDeck
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Blogging
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Blogging
Blog software, also known as weblog software, blogging software, or blog ware, is software
designed to simplify creating and maintaining weblogs.
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Blogging
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Blogging
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Blogging
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Blogging - Tools• Blogger• Tumblr
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Web Presence
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Web Presence
Web Presence is the number of internet locations where information about a specific brand, company,
entity or individual can be located.
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Web Presence
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Web Presence
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Web Presence
Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don't have to click on
links to individual websites all over the World Wide Web
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Web Presence
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Mobile Marketing
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Mobile Marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone.
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Mobile Marketing
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Mobile Marketing
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Online Video
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Online Video
Video marketing allows businesses to present new content in an engaging format that will
improve the overall diversity of their product / service.
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Online Video – Vodafone ZooZoo
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Online Video – Budweiser
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Online Video – ‘Neram’ Movie Trailer
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Coupons, Discounts and Savings
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Coupons, Discounts and Savings
Heavy discounting to attract sales and survive the economic downturn
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Coupons, Discounts and Savings
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Coupons, Discounts and Savings
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Coupons, Discounts and Savings
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Podcasting and Online Radio
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Podcasting and Online Radio
A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files
subscribed to and downloaded through web syndication or streamed online to a computer or
mobile device.
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Podcasting and Online Radio
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Podcasting and Online Radio
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Other Tools
Blog Monitoring• BlackType Blog Comments• BlogPulse• Google Blog Search• Technorati – blog posts
Twitter• Monitter• TweetBeep• Tweet Later• Twitter Search
Link Monitoring• BackTweets• WhoLinksToMe
General• SocialMention.com• Google Alerts• BoardTracker• MonitorThis• Naymz• Purewire Trust• Yasni
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ADVANTAGES
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Advantages• Gives the ability to freely market products or services at an incredible low cost. • Nearly anything can be sold through internet marketing. • Payments can be collected conveniently online. It supersedes traditional businesses including orders and transaction. • Products or services are placed on a world wide audience. The product is marketed globally that can even reach the most remote places. • There are many available 'How to' resources' to improve marketing strategy. • Affiliate marketing can also be combined with online marketing while both provide passive source of income. • Online marketing can stay open 24 hours a day, 7 days a week.
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DISADVANTAGES
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Disadvantages
• Requires tremendous amount of skill to learn. • It can be very confusing to try, especially for beginners. • Online marketing sometimes loses its appeal shortly after six months. • It requires an overwhelming knowledge to understand. • Intense competition makes it very hard to succeed.• Requires ample time for site maintenance
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