trend speech v.final
DESCRIPTION
This is a slide-deck for my speech at the biggest HR conference in Slovakia.TRANSCRIPT
“Painted” for by @IvanaSendecka
Veľmi pekne
ďakujem
za pozvanie!
Prečo budem
prednášať po
anglicky?
“Painted” for
About creating an online
movementfrom scratch
by @IvanaSendecka
Who is I.S.Consultant
Educator
Chief
Movement
Officer
Source: “Start With Why” concept by @SimonSinek
Always start with „why“
Why?
How?
What?
# 1
# 2
# 3
Why?
How?social media helped me to connect like minds in Slovakia & beyond?
‚
This is how I have ‚met‛ Ron Carucci
Our introduction took 51 minutes
Ron’s act of generosity got us talking even more
HR book of the year 2010 in U.S.A.
We have put our thoughts into a slide-deck
I quit my posh job in consulting
I set up my new ‘office’ in my parents’ house
We designed and did professional survey
..and found out that‚
Good life ≠ in Slovakia
NGLS movie
What?Did I need to do ->to build NGLS brand & its loyal community online and offline?
‚
Learn about power of social media.
Interact with NGLS members one on one.
Be patient and insanely generous.
Friend up and learn from world’s top thinkers.
with Don Tapscott
Tell your personal story. Be authentic.
Ignore all ‘nay’ sayers and ‘haters’.
Educate & inspire your community to learn.
Have total faith in what you are doing.
Have fun!
Daughter ofAnna Hudaková
Can you apply NGLS’s marketing strategy
in your firms, too?
Why ?‘cause future of business ‚ is retention.
Educate your clients and your employees.
NGLS #2
NGLS #1
Build strong community around your brand.
Transform clients into fans. They will be your marketing department.
TechnologyInnovationEducation
How ?by bringing a ‘ TIE ’ into ‚your firm’s philosophy
What ?to do to have ‘ TIE ‘ culture‚embedded in your firm’s genes ?
Build trust.
TrustI mpactE mpathy
Create impact.
TrustImpactE mpathy
Demonstrate empathy.
TrustI mpactE mpathy
# 3 bullet points to remember
Publicly state your answer for why you do what you
‚# 1
Build, educate, know &truly love your tribe
‚# 2
‚# 3
Implement ‚TIE‛culture in your firm ASAP
Do you have a tribe ?
Is your ‘why’ exciting for your tribe ?
Is there a real ‘TIE’ culture in your firm ?
