tourism and the sharing economy - seismonaut tourism
TRANSCRIPT
Tourism &The Sharing Economy- in a Danish perspective
By Lisa Ingemann, Head of Seismonaut Tourism
2 Danish examples
… and also
How does the sharing economy affect the destinations’ visitor service role?
NorthSide’s values:Music + Innovation + sustainability
Sharing Economy Social Travel
= better experiences
Only a few hotels and B&Bs in the municipality
http://palloc.com/ios-7-wallpaper-widescreen.html
> 100 citizens
Expand the accommodation capacity
How does the sharing economy affect the destinations’ visitor service role?
Naturligvis en tendens, som kommer i forlængelse af udbredelsen af smartphones og tablets.
https://www.flickr.com/photos/nathaninsandiego/2640651842
The SilentTraveler
https://www.flickr.com/photos/epicantus/15232556209
“The silent traveler” is a traveler that uses his smartphone instead of contacting established
visitor service staff.
“The silent traveler” is a traveler that uses his smartphone instead of contacting established
visitor service staff.
https://www.flickr.com/photos/epicantus/15232556209
The traveler is his own problem solver and is therefore ‘invisible’ to
certain parts of the tourism industry – especially the
traditional tourist offices.
Naturally, a trend which is an extension of the popularity of smartphones and tablets.
https://www.flickr.com/photos/janitors/15709720925
A new form of visitor service & tourist information
Peer-to-peer tourist information (citizens as hosts and tourists sharing information)
The modern destinations’ tourist-focused tasks can be divided into three areas.
Tourist org
TourismBiz
Otheractors
Tourist
Peer-to-peer tourist information (citizens as hosts and tourists sharing information)
Tourist org
TourismBiz
Otheractors
Tourist
http://palloc.com/ios-7-wallpaper-widescreen.html
Tourists expect the same quality, information and
services through all channels and all people.
- and it is the modern destinations’ task to ensure that everyone is prepared
for the job.
Kilde: Caitlinator på Flickr
5 step guide to involve peers/citizens/hosts1. Invite Airbnb hosts, GoMore drivers,
Couchsurfring-hosts, Vayable guides, etc.
2. Educate them about the destination - what to see, do and eat
3. Show them the tourism website and apps
4. Keep them updated on events
5. Give them printed tourist city maps, etc.
Host
Tourist
Host
Tourist
Tourist
Tourist
Empowering hubs in the network(citizens as hosts and tourists sharing information)
www.seismonaut.com/tourism
twitter.com/seismotourismfacebook.com/SeismonautTourism
Thank you for listening
Let’s [email protected]