1. Social TravelSocial Travel Turist i delekonomien http://www.ickr.com/photos/srikanth_jandy/Social Media Week Copenhagen 2014

2. Social TravelFlg med online#Smwsocialtravelfacebook.com/SeismonautTourismSocial Media Week Copenhagen 2014twitter.com/seismotourism 3. Social TravelSocial Media Week Copenhagen 2014 4. Social TravelOm Seismonaut Tourism En del af det digitale konsulenthus SeismonautFokus p turisme inden for 4 primre omrder: Digital turisme Destinationsudvikling Kompetenceudvikling Kortlgninger og analyserSocial Media Week Copenhagen 2014 5. Social TravelMasser af spndende opgaver!Social Media Week Copenhagen 2014 6. Social TravelProgram8.30-8.40Introduktion til den digitale udvikling og delekonomi8.40-8.452 turisme megatrends 8.45-9.00Tripadvisor peer to peer turistinformation9.00-9.20Airbnb nye, delekonomiske overnatningerformer9.20-9.35Pause9.35-10.00Vayable nye turistoplevelser i delekonomienSocial Media Week Copenhagen 2014 7. Social TravelPLANLGNING AF EN SOMMERFERIE TIL SYDFRANKRIG Social Media Week Copenhagen 2014 8. Social Travel... i 1993 Social Media Week Copenhagen 2014 9. Social TravelSndag kl. 11:00 Gennemlsning af Politikens rejsetillg + overstregning af de gode rejsetilbud.Social Media Week Copenhagen 2014 10. Social TravelMandag kl 09.30 Telefonopkald til diverse rejsebureauer med foresprgsel p pris p ybilletter til NiceSocial Media Week Copenhagen 2014 11. Social TravelMandag kl 15.30 Rejsebureauerne vender tilbage med billetpriser og ybilleten reserveres.Social Media Week Copenhagen 2014 12. Social TravelTirsdag kl 16.30 Opkald til husejere der havde indrykket sm rubrik annoncer omkring b&b og feriehuse i Sydfrankrig.Social Media Week Copenhagen 2014 13. Social TravelOnsdag kl 16.30 Husejer ringer tilbage og bekrfter reservationenSocial Media Week Copenhagen 2014 14. Social TravelTorsdag kl 11.30 Modtagelse af brev med de udstedte ybilletter samt et girokort som tages med i banken til betaling.Social Media Week Copenhagen 2014 15. Social TravelTorsdag kl 16.05 Nede lige akkurat for sent p biblioteket for at lne en guidebog...Social Media Week Copenhagen 2014 16. Social TravelFredag kl 10 Ln af Turen Gr til Sydfrankrig p biblioteketSocial Media Week Copenhagen 2014 17. Social TravelAfrejseSocial Media Week Copenhagen 2014 18. Social TravelPLANLGNING AF EN SOMMERFERIE TIL SYDFRANKRIG Social Media Week Copenhagen 2014 19. Social Travel... I 2013Social Media Week Copenhagen 2014 20. Social TravelSndag kl 20.30 Online research p billige ybilletter p momondo.dk & kayak.comSocial Media Week Copenhagen 2014 21. Social TravelSndag kl 21.30 Online booking og betaling af billet p klm.comSocial Media Week Copenhagen 2014 22. Social TravelSndag kl 22.30 Gennemlsning af anmeldelser p tripadvisor.comSocial Media Week Copenhagen 2014 23. Social TravelSndag kl 23.45 Sammenholdning af anmeldelser og booking af hotel p Booking.comSocial Media Week Copenhagen 2014 24. Social TravelAfrejseSocial Media Week Copenhagen 2014 25. Social TravelUndervejs Restauranter, attraktioner og oplevelser valgt p baggrund af anbefalinger fra venner p Facebook, og TripadvisorSocial Media Week Copenhagen 2014 26. Social TravelSocial Media Week Copenhagen 2014 27. Social TravelSocial Media Week Copenhagen 2014Kilde: UNWTO 2013 28. Social TravelIntroduktion til den digitale udvikling og delekonomiSocial Media Week Copenhagen 2014 29. Social TravelVirkelighedenlige nu Social Media Week Copenhagen 2014 30. Social TravelTV som primraktivitetSocial Media Week Copenhagen 2014 31. Social TravelOffline avislsningSocial Media Week Copenhagen 2014 32. Social TravelTV -> Youtube Annoncekroner - > AdwordsAviser og nyheder -> Blogs, Twitter Bger -> eBgerRadio -> podcastsTraditionelle medier migrerer til nettetSocial Media Week Copenhagen 2014 33. Social Travel3 mio. danske Facebookproler65+ 55-64 45-5435-4413-15 6%2% 11%12%16-17 7%21%19%18-2423% 25-34 Aldersfordeling Kilde http://www.socialbakers.com/facebook-statistics/denmarkSocial Media Week Copenhagen 2014 34. Social TravelEn turist besger i gennemsnit22 websites fr ferien Kilde: Google Travel 2011Social Media Week Copenhagen 2014 35. Social Travel59% af danskerne har nu en smartphoneKilde: TripBarometer by TripAdvisor, September 2013, by StrategyOne (Edelman Berland)Social Media Week Copenhagen 2014 36. Social TravelEn gennemsnitlig gruppe af rejsende har i dag4 enheder med, som kan g p nettetKilde: TripBarometer by TripAdvisor, September 2013, by StrategyOne (Edelman Berland)Social Media Week Copenhagen 2014 37. Social Travel47%har sgt rejseinformation via deres smartphone Kilde: TripBarometer by TripAdvisor, September 2013, by StrategyOne (Edelman Berland)Social Media Week Copenhagen 2014 38. Social TravelSocial Media Week Copenhagen 2014 39. Konceptudvikling i Vesthimmerland Social TravelBruges overaltVisitVesthimmerland Social Media Week Copenhagen 2014 Vi investerer i din fremtid 40. Social TravelTuristerne er altid online.Social Media Week Copenhagen 2014 41. Social TravelTop-5-brug af smartphones under rejser 1. Tage billeder2. Bruge kortfunktioner4. Sge efter aktiviteter og attraktioner3. Sge efter restauranter5. Tjekke ind til yafgangeKilde: www.stikkymedia.com/blog/2012-social-media-and-tourism-industry-statisticsSocial Media Week Copenhagen 2014 42. Social TravelDen digitale turistEt stigende antal turister benytter smartphones og tablets under deres ferie, og derfor kan beslutninger om ferieoplevelser pvirkes undervejs. Social Media Week Copenhagen 2014 43. Social TravelTuristens touchpointsNetvrk Google+ FacebookInspirationHjemmeside LinkedInTripadvisor FacebookBlog EvernoteTwitterGoogle SMSTuren gr til InstagramFakta YouTubeDelingFlickrGoogleWikipediaFacebook HjemmesideGoogle DriveMomondoPinterestHotels.comAirBnBPlanlgning Tripadvisor HjemmesideSocial Media Week Copenhagen 2014 44. Social TravelTuristen er altid onlineFRUNDER BeslutningDrmmeSocial Media Week Copenhagen 2014PlanlgningBookingAnkomstOplevelseEFTER HjemkomstEvaluereDeling 45. Social TravelEn kbsbeslutning tres i dag p baggrund af... Facebook Venner Finanskrise Rejsemagasiner GoogleTripAdvisor Egne erfaringer Ofine markedsfring Osv.BlogsSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 46. Social TravelZero Moment of Truth (ZMoT) Det splitsekund, hvor forbrugeren trffer en beslutning p baggrund af mange forskellige informationskilder. Googles salgs- og servicechef i USA Jim Lecinski Social Media Week Copenhagen 2014*Googles Managing Director of U.S. Sales & Service, Jim Lecinskihttp://palloc.com/ios-7-wallpaper-widescreen.html 47. Social TravelDigitale og sociale medier gr det nemt at sammenligne og vurdere produkter p tvrs af destinationer og turistaktrer.Social Media Week Copenhagen 2014 48. Social TravelDen nyeste tendens: Den kollaborative konomi Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 49. Social TravelDet handler om at deles om opgaver i samfundetSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 50. Faktorer med indvirkning p den kollaborative bevgelse Social TravelSamfundsmssigekonomiskeTeknologiskeSocial Media Week Copenhagen 2014Kilde: http://www.slideshare.net/jeremiah_owyang/the-collaborative-economy-leweb-keynote http://palloc.com/ios-7-wallpaper-widescreen.html 51. Social TravelSamfundsmssige faktorer Fokus p bredygtighed Afmatning af forbrugssamfundet Nye tendenser, nye niveauer af videnssamfundSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 52. Social Travelkonomiske faktorer Finanskrisen har gjort folk forsigtige Folk ferierer mere lokalt Folk bruger penge p holdbare lsninger - og har deraf dyre produkter, som ligger hen, og ikke bliver brugt hver dagSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 53. Social TravelTeknologiske faktorer Der er 87 mobiltelefoner for hver 100 borgere i verden (Kilde: Altimeter) Det har aldrig vret lettere at danne en platform eller starte en service Meget af det foregr gennem frdiglavede lsningerSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 54. Social TravelEn gennemsnitlig boremaskine bruges i 12 minutter i hele dens levetid Kilde: Altimeter GroupSocial Media Week Copenhagen 2014http://www.ickr.com/photos/romancing_the_road/6090027827/sizes/o/ http://palloc.com/ios-7-wallpaper-widescreen.html 55. Social TravelLej kontorpersonale p timebasis Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 56. Social TravelLej eller udlej kontorplads p timebasis Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 57. Social TravelLej din bil ud til andre med LyftSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 58. Social TravelDen danske udgave: MinbilDinbil Privat delebil Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 59. Social Travel! !2 turisme megatrendsSocial Media Week Copenhagen 2014 60. Social Travel1. MERE FOKUS P SPECIFIKKE FERIE OPLEVELSERSocial Media Week Copenhagen 2014 61. Social Travel2. HELLERE AUTENTISK END POLERETSocial Media Week Copenhagen 2014 62. Social TravelDen er den virkelighed vi skal tale om i dag.Social Media Week Copenhagen 2014 63. Social TravelTripAdvisors rolle i turisternes ferieplanlgning Social Media Week Copenhagen 2014 64. Social TravelaFolk har altid delt oplevelser Social Media Week Copenhagen 2014 65. Aarhus p TripAdvisor Social TravelNu foregr bare online Foto: www.ristoranteadhoc.comVisitAarhus Social Media Week Copenhagen 2014 66. Social Travel40 % vlger en anden destination TripAdvisor pvirker valg af destination!Social Media Week Copenhagen 201440% 60% 67. Social Travel3%Brugeranmeldelser er vigtige16%81%Survey af Forrester 2010 Q4NeutralSocial Media Week Copenhagen 2014VigtigIkke vigtigt 68. Social TravelVil ikke booke uden anmeldelser21%30%49% Survey af Forrester 2010 Q4NeutralSocial Media Week Copenhagen 2014EnigUenig 69. Social Travel7%Vigtigt at virksomheden svarer22%71%Survey af Forrester 2010 Q4NeutralSocial Media Week Copenhagen 2014EnigUening 70. Social TravelTripAdvisor skal hjlpe os med at blive bedre og tiltrkke flere gsterSocial Media Week Copenhagen 2014 71. Social TravelSocial Media Week Copenhagen 2014 72. Social TravelSocial Media Week Copenhagen 2014 73. Social TravelComfort Hotel sterport is a hotel full of atmosphere and only a few years ago totally renovated, so today it appears in a fresh and modern style. Social Media Week Copenhagen 2014 74. Social TravelSocial Media Week Copenhagen 2014 75. Social TravelSocial Media Week Copenhagen 2014 76. Social TravelSocial Media Week Copenhagen 2014 77. Social TravelSocial Media Week Copenhagen 2014 78. Social TravelSocial Media Week Copenhagen 2014 79. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 80. Social TravelAutenticitet er ogs forventningsafstemning Social Media Week Copenhagen 2014http://www.ickr.com/photos/kraen/6004836457/sizes/o/ http://palloc.com/ios-7-wallpaper-widescreen.html 81. Social TravelGET THE THRUTH THEN GO Social Media Week Copenhagen 2014 82. Social TravelRestaurant Ad Hoc i Rom En personlig oplevelse fra januar 2013.Social Media Week Copenhagen 2014 83. Social TravelFoto: www.ristoranteadhoc.com Social Media Week Copenhagen 2014 84. Aarhus p TripAdvisor Social TravelFoto: www.ristoranteadhoc.com VisitAarhus Social Media Week Copenhagen 2014 85. Social TravelFoto: www.ristoranteadhoc.com Social Media Week Copenhagen 2014 86. Social TravelSocial Media Week Copenhagen 2014 87. Social TravelE-mailen er personligt underskrevetSocial Media Week Copenhagen 2014 88. Aarhus p TripAdvisor Social TravelSocial Media Week Copenhagen 2014 89. Social Travel10 % rabat fordi vi havde booket onlineSocial Media Week Copenhagen 2014 90. Social Travel1 uge senere kom en e-mail fra Ad HocSocial Media Week Copenhagen 2014 91. Social TravelSocial Media Week Copenhagen 2014 92. Social TravelCitat nederst i mailen fra Ad Hoc:P.S. If you have 30 seconds of time and if you think that your dine at Ad Hoc was worth it, write your review about Ad Hoc, to the following link of TripAdvisor. For us and our work is very important. Thank you very much.Social Media Week Copenhagen 2014 93. Social TravelSocial Media Week Copenhagen 2014 94. Social Travel1000 anmeldelser p mindre end 1 rSocial Media Week Copenhagen 2014 95. Social TravelResultatAd Hoc har identificeret kritiske touch points og designet deres service, hvor god kundeoplevelse gr hnd i hnd med forretningsmssige ml om at understtte WOM offline svel som online.Ad Hoc har i 2013 gennemsnitlig fet +80 nye anmeldelser p TripAdvisor om mneden.Social Media Week Copenhagen 2014 96. Social TravelTripAdvisor = Digital Word of Mouth (E-WOM)Social Media Week Copenhagen 2014 97. Aarhus p TripAdvisor Social TravelVisitAarhus Social Media Week Copenhagen 2014 98. Social Travel3 konkrete take-aways fra Ad Hoc 1. Online bordreservation (Bookatable.com) giver mulighed for at fastholde kunderelation efter besget og skaffe anmeldelser p Tripadvisor. 2. Overg gstens forventninger ved at skabe sm, ikke forventede oplevelser, der er vrd at fortlle om 3. E-kogebog, som er omkostningslav at producere og distribuere, skaber mervrdi og incitament for gsten til at anmelde restauranten p TripAdvisorSocial Media Week Copenhagen 2014 99. Social Travel!Airbnb - nye overnatningsformer Social Media Week Copenhagen 2014 100. Social TravelUdlej din bolig, nr du ikke bruger den Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 101. Social TravelAirbnbAirbnb er en nytnkning af, hvordan vi rejser, og hvordan vi udnytter en af de strste ressourcer, vi har til rdighed vores hjem.Social Media Week Copenhagen 2014 102. Social TravelVRELSERHELE HJEMUNIKKE BOLIGER 5Social Media Week Copenhagen 2014 103. Social TravelFind et sted Find et stedLs om stedetLs om vrten6Social Media Week Copenhagen 2014 104. Social Travel2009 50-100 boligopslag 101-300 boligopslag 301-1000 boligopslag 1001+ boligopslag8Social Media Week Copenhagen 2014 105. Social Travel2012 50-100 boligopslag 101-300 boligopslag 301-1000 boligopslag 1001+ boligopslag9Social Media Week Copenhagen 2014 106. Social Travel500.000 boligopslagSocial Media Week Copenhagen 201435.000 byer192 lande 107. Social TravelDkker Danmark Facts + Mere end 5000 boliger i Kbenhavn + Mere end 7000 i hele Danmark + Over 300% vkst i gster og rejsende siden sidste r + Globalt er der rejsende fra mere end 150 forskellige lande1111Social Media Week Copenhagen 2014 108. Social Travel!Den digital (og lokale) turismeSocial Media Week Copenhagen 2014 109. Social TravelVisitDenmark, Fremtidens RejsebehovForbrugerne vil have specielle og spndende produkter, som bringer dem til unikke steder og oplevelser.Social Media Week Copenhagen 2014 110. Social TravelDistribuerer Turismen - og indtgtenAmsterdam Social Media Week Copenhagen 2014+ 93% af vores gster vil "bo som de lokale" + 73% of Airbnb boliger er udenfor de centrale postnumre 111. Social TravelSocial Media Week Copenhagen 2014 112. Social TravelSocial Media Week Copenhagen 2014 113. Social TravelNorthside/SkanderborgSocial Media Week Copenhagen 2014St Olavsleden 114. Social TravelPause 5 minutter Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 115. Social TravelDen nye turistoplevelse i delekonomien VayableSocial Media Week Copenhagen 2014http://www.ickr.com/photos/zanthia/7882551154/sizes/o/ http://palloc.com/ios-7-wallpaper-widescreen.html 116. Social TravelDe mange informationskilder gr, at turisterne bliver vnnet til at sge oplevelser nye steder. Eksempelvis i lokalbefolkningen. Social Media Week Copenhagen 2014http://www.ickr.com/photos/eklem/8091013835/sizes/o/ http://palloc.com/ios-7-wallpaper-widescreen.html 117. Social TravelTuristerne sger det autentiske og det lokale. Social Media Week Copenhagen 2014http://www.ickr.com/photos/zanthia/9176795515/sizes/o/ http://palloc.com/ios-7-wallpaper-widescreen.html 118. Social TravelUdlej din viden om et emne - og din passion Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 119. Social TravelEn booking-platform og et udstillingsvindue for autentiske, lokale oplevelser i form af tours Social Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 120. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 121. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 122. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 123. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 124. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 125. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 126. Social TravelSocial Media Week Copenhagen 2014http://palloc.com/ios-7-wallpaper-widescreen.html 127. Social TravelVayableAlle kan vre turistaktrer! Md MatthewSocial Media Week Copenhagen 2014 128. Social TravelSocial Media Week Copenhagen 2014 129. Social TravelSocial Media Week Copenhagen 2014 130. Social TravelSocial Media Week Copenhagen 2014 131. Social TravelSocial Media Week Copenhagen 2014 132. Social TravelInvitationSocial Media Week Copenhagen 2014 133. Social TravelGive%me%feedback%now1. Go&to:&speakerscore.com/KWWC$ 2. Answer&4&quick&ques=ons& 3. Share&a&comment&or&picture,&if&you&like$ Thank&you&:)& &Social Media Week Copenhagen 2014 134. Social TravelTak for jeres opmrksomhedSocial Media Week Copenhagen 2014www.seismonaut.com