uber - elena lavezzi - bto buy tourism online 2013 - sharing economy
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BTO - Buy Tourism Online Day TWO 4 dicembre 2013 Sharing Economy e il viaggio http://www.buytourismonline.com/eventi/sharing-economy-il-viaggio/ Per comprendere il nuovo modello della sharing economy – economia collaborativa basato su social network, i dispositivi mobile e le nuove piattaforme digitali in cui scambiare, vendere e fare, oltre che comunicare. Dalla piena comprensione di queste dinamiche si può trasformare una minaccia nell’opportunità di far nascere nuove idee. Parleremo di: Come il web 2.0 ci ha messi tutti in rete I social network tra persone e tra persone dentro e fuori le aziende La sharing economy – economia collaborativa: strumenti e dinamiche evolutive Keynote: Miriam Bertoli Formatrice e consulente di marketing digitale Special Guests: Elena Lavezzi Community Manager Uber Gian Luca Ranno CEO & co-founder Gmammo Matteo Stifanelli Country Manager Italia AirbnbTRANSCRIPT
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The ride ahead
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THE FIRST RIDE IN ITALY WAS ON THE 31st OF JANUARY… • Official launch of Milan: 7th March • Thousands of users and hundreds of
drivers • Official launch of Rome on the 7th
May • So many things to happen
Uber in Italia
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What people want
Start Pre-Launch Now
Eyeballs on Milan
2012 – March 7, 2013 40,000 Eyeballs
March 7 – May 30, 2013 400,000 Eyeballs