top tenl marketing
TRANSCRIPT
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THE TOP 10 MARKETING THE TOP 10 MARKETING
MISTAKESMISTAKES
SMALL BUSINESSES MAKESMALL BUSINESSES MAKE
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Marketing 101Marketing 101
KnowledgeKnowledge is is
Power!!!Power!!!
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What is Marketing?What is Marketing?
Integrated strategies for Integrated strategies for
selling productsselling products
services services
ideasideas
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IntegratedIntegrated Marketing Marketing
BrandingBranding Public RelationsPublic Relations
AdvertisingAdvertising
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The Benefits of The Benefits of
MarketingMarketing Establishes name recognition Establishes name recognition
Educates potential clientsEducates potential clients
Distinguishes you from the competitionDistinguishes you from the competition
Establishes trustEstablishes trust
Encourages word-of-mouth referralsEncourages word-of-mouth referrals
Engenders pride/loyalty with staff Engenders pride/loyalty with staff
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Why Use Marketing ?Why Use Marketing ?
create an imagecreate an image
encourage trialencourage trial
increase awarenessincrease awareness
support salessupport sales customer servicecustomer service
provide informationprovide information
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MISTAKE # 1MISTAKE # 1
Not developing a Not developing a marketing planmarketing plan
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MISTAKE # 2MISTAKE # 2
Not defining a Not defining a marketing budgetmarketing budget
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MISTAKE # 3MISTAKE # 3
Not targeting a specific audienceNot targeting a specific audience
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MISTAKE # 4MISTAKE # 4
No clear or consistent messageNo clear or consistent message
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MISTAKE # 5MISTAKE # 5
Believing your Believing your product or product or
service service
will sell itselfwill sell itself
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MISTAKE # 6MISTAKE # 6
Not defining your Not defining your product or product or
service’s benefitsservice’s benefits
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MISTAKE # 7MISTAKE # 7
Underestimating the valueUnderestimating the value
of your existing customerof your existing customer
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MISTAKE # 8MISTAKE # 8
Thinking that advertising is marketingThinking that advertising is marketing
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MISTAKE # 9MISTAKE # 9
Ignoring the Ignoring the benefits of benefits of
public relationspublic relations
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MISTAKE # 10MISTAKE # 10
Expecting Too MUCH!Expecting Too MUCH!
Too SOON!Too SOON!
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How can you avoid the How can you avoid the Top Top 1010 Marketing Mistakes Marketing Mistakes
small businesses make?small businesses make?
Breathe often….Breathe often….
Plan well….Plan well….
Work hard…Work hard…
Ask for help!Ask for help!
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