top digital marketing trends

Top Digital Marketing Trends

Liz Day3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

About Me

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Liz Day • Digital Marketing Manager• California born, Illinois raised,

and Colorado transplant • Went whale watching for the

first time last week!

www.rezstream.com

About RezStreamwww.rezstream.c

om

• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.

• Located in Denver, Colorado • 21 employees • Majority of our clients are independently

owned properties. • RezStream’s hospitality solutions include: • Reservation Software • Online Booking Engine • Website Design Services • Digital Marketing Services



www.rezstream.com

Today’s Traveler


Today’s Travelerwww.rezstream.c

om


www.rezstream.comToday’s Traveler


www.rezstream.com

Top Digital Marketing Trends


www.rezstream.com

“It’s predicted that by 2018, the number of bookings via mobile

will be closer to 38%.” -SiteMinder

Responsive Website Design


www.rezstream.comResponsive Website Design


www.rezstream.comMobile-Friendly Booking Engine


www.rezstream.comDirect Bookings



Free WiFi Free

upgrades Free dining

credits Free

breakfast Free parking


www.rezstream.comPersonalization


www.rezstream.com

“Search engines are among the most

popular online planningsources for travelers,

particularly among leisure travelers.”

-Google

Search Engine Optimization


www.rezstream.comSearch Engine Optimization


www.rezstream.comOnline Reputation

• 95% of travelers read reviews prior to making a booking decision

• 3.9 times more likely to book a hotel with higher review scores, given equal prices

• 76% of travelers are willing to pay more for a hotel with higher review scores


www.rezstream.comOnline Reputation


www.rezstream.comPartner Up

Conclusion


www.rezstream.com

• Get a responsive website • Utilize a mobile-friendly

booking engine• Focus on generating more

direct bookings• Personalize marketing

messages • Conduct search engine

optimization• Invest in managing your online

reputation

Conclusion

Email: [email protected] Direct Line: 303-872-0214

Get Connected:• www.Facebook.com/RezStream• www.Twitter.com/RezStream• www.Plus.Google.com/

+Rezstream• www.RezStream.com/Blog


www.rezstream.com