TOP 10 DIGITAL MARKETING TRENDS

Ming Chan CEO, The1stMovement

@MingAtT1M

The1stMovement is a global digital agency.

We leverage user insights and emerging technologies to design digital products and solutions that

Fundamentally evolve behaviors.

http://www.the1stmovement.com @the1stmovement

LOS ANGELES

DENVER

HONG KONG

TOP 10 DIGITAL MARKETING TRENDS

1.  TREND 2.  RECOMMENDATION 3.  Q&A

FORMAT

TREND #1

The average American adult spend over 5 hours per day online, overtaking time spent with TV –eMarketer Aug 2013

>

RECOMMENDATION #1

Desktop & Laptop Tablet Smartphone

RESPONSIVE DESIGN (RWD)

Companies spend over 10% of revenue on Marketing (Digital Marketing Spending accounts for 25% of that, with a 9% increase in 2013) – Gartner Report (U.S. Digital Marketing Spend 2013)

25% Digital

Marketing

10% of Revenue

TREND #2

PAID. OWNED. EARNED. > > < Paying to leverage channels to reach audience

•  Display Ads •  Paid Search •  Sponsorships

Dynamic content in your own controlled environment

•  Your website •  Your Blog •  Your Twitter/Weibo •  Your Facebook Page

Customer as a channel. Built through sharing and engagement.

•  WOM •  “Viral” Buzz •  Social Engagement

RECOMMENDATION #2

“The Big Four” Top 2013 Digital Marketing Investment: Commerce Experiences; Content Creation & Management; Social Marketing; Mobile Marketing – Gartner Report (U.S. Digital Marketing Spend 2013)

COMMERCE EXPERIENCE

SOCIAL MARKETING

CONTENT CREATION & MANAGEMENT

MOBILE MARKETING

TREND #3

TREND #4

82% of U.S. consumers research products online before purchasing – Forrester Report (Sept 2012)

82% RESEARCH

RECOMMENDATION #4

TREND #5

52% of marketers say the ability to target and personalise content is fundamental to their online strategy – ABI Research

=

RECOMMENDATION #5

TREND #6

Mobile websites (70%), mobile apps (55%), and QR codes (49%) the most common Mobile Marketing tactics – Mobile Marketing Survey 2012

55% 70% 49%

RECOMMENDATION #6

PRO: •  Reach anyone with mobile •  Lower development costs •  Easy update and deployment

CON: •  Internet connection required •  Always free

PRO: •  Controlled experience •  Access to phone’s features •  Can charge $$

CON: •  Higher development costs •  Approval process •  Devices-specific

PRO: •  Easy to use and develop •  Leverage traditional media •  Easily trackable

CON: •  Lack of awareness •  User must download app •  Unintuitive user experience

TREND #7

Tablet users spend over 50% more per purchase at online retailers when compared with smartphone visitors, and 20% more when compared with traditional laptop and desktop visitors. – Adobe Digital Marketing Insights 2012

> >

RECOMMENDATION #7

Lean-Forward Lean-Back On-the-Go

TREND #8

Interbrand Top 100 Brands – 98% on Facebook, 94% on Twitter, 64% on Google+, 51% on Pinterest and 40% on Instagram – Simply Measured 2012

98% 94% 64% 51% 40%

RECOMMENDATION #8

TREND #9

Social marketing (build consumer advocacy) generates an average sales lift of 6.7% for CPG brands – Mobile Marketing Survey 2012

6.7% INCREASE =

RECOMMENDATION #9

TREND #10

Big Data goes Small – 50% of brands say Big Data helps meeting consumer demand and facilitate growth. –  Gleanster report “The New Rules of Digital Engagement” 2012

RECOMMENDATION #10

1.  Collect & Analyze Data 2.  Create personalized content through user insights 3.  Design marketing tools/campaigns based on user behaviors 4.  Engage users through relevant platforms 5.  Repeat step 1-4

Ming Chan CEO, The1stMovement

@MingAtT1M

THANK YOU!