Top 6 Web Design Trends 2013

Trends are meant to change, and newer trends are always more appropriate to the changing times. Trends come and go in web design as well. Not keeping up with the changing trends could portray your company as being slow and inefficient. An efficient website design Melbourne service makes it a point to keep track of the changing trends so that your business enjoys all the advantages.

Responsive design

Responsive design is not exactly a trend because it is here to stay, unlike other trends that change at the drop of a hat. Considering the rapid rate at which consumers around the world are beginning to use handheld devices to access the Internet, responsive design is more of a necessity today.

Clean and simple

With lives getting more and more complicated, people perhaps find a bit of simplicity very alluring. Well designed, well-spaced and clearly presented content is definitely one of the major trends of 2013.

Amplification

After gamification, it is now time for amplification. Websites are being designed to imitate app interface. The response from audience has been very encouraging. Amplification involves simplifying content on a web page by unifying various elements so as to aid comprehensive presentation.

Retina display

Retina screens have caught up big time ever since Apple released it on iPhone 4. Essentially, these screens are doubly dense when compared to the normal LCD ones. When a website design Melbourne Company takes up designing for retina display, the designers need to digitally pack twice the number of pixels in the same screen size.

In other words, resolution has to be doubled. One standard version of the same design is stored at the normal size. The double resolution image then has to be scaled down to the normal size. The final result of this process is a crisp looking image that looks great on retina screens.

Infographics

A combination of images and text has proved effective for customer engagement. Placing unique and comprehensive Infographics on the main page is definitely in fashion in 2013.

Storytelling

Storytelling through the website design is slated to be big this year. Web designers use big photos, videos and typography to bring on a movie-like feel on the website. More and more businesses see a lot of benefits in sharing the story of their evolution. The trend has caught on big time.

Besides these, some of the other trends that are going to reign supreme in 2013 include custom navigation buttons, parallax errors, vertical scrolling and CSS3 animations. Contact an experienced web design Melbourne Company for latest information about the most happening trends.