today. tomorrow. forever!!!

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  • b O R A N 2 0 1 5 141

    Simeon Hurwitz - 082415 5448 / simeon@hurwitz.co.za

    Just as the world we live in constantly moves, evolves and progresses with every moment of existence, so too does the Boran world we live in. The Boran world that some of us may have become used to finds itself in a new environment in which innovation and change are required and Im excited at the prospect of what our Boran future has in store.

    B O R A NTODAY. TOMORROW.FOREVER!!!

    j O E R N A A L / j O U R N A L140

    I, together with your council, sit with arguably our collective greatest challenge as Boran breeders and that challenge rests in the simple word marketing. My strategy regarding marketing is a simple one and it begins and ends with education. Its my view that the Boran offers more to the table than most other breeds I know and that the Boran is the answer to farming with large livestock units in Africa. It is the solution to beef on this continent and it continues to prove itself as a very profitable breed with which to farm.

    The Boran successfully ticks all the boxes as far as Im concerned and therefore, if we as a society of breeders share this view that this breed is the answer to all our prayers and begin a campaign of individually marketing our product and spreading the message of the benefits of farming with this breed, then, as the saying goes the sky is the limit!

    At all times, we must be mindful of our breed, of the state of the economy, of the ever reducing margins in agriculture and with farming in general, and be aware of our surrounding environment. The Boran experienced many successful years, but as the number of cattle started to increase, the simple economic theory of supply and demand began to apply to our breed. Breeders have come to realise that these valuable assets are no longer to be viewed with a corporate finance model, but they are to be viewed as a means to a sustainable living that offer a rewarding profit. The compounding benefit of these cattle must be made affordable to all.

    Our marketing vision and simultaneous educational process for the coming year will be focused on greater exposure and awareness of our breed using strategic partners to assist us in the form of press and magazine publications, the use of interactive social media platforms and a variety of information days held across the country. Targeted meetings with government, various institutions and agricultural organisations are being held continuously throughout the year to educate as many stakeholders in the agricultural world of South Africa as possible about Boran cattle.

    The question of the performance of Borans in feedlots is a debatable topic which often raises a few eyebrows and we have begun working with leading feedlots, educating them about our breed and together arriving at the same conclusion that the Boran definitely has a place in the beef cycle of South Africa. The hybrid vigour explosion that the Boran brings to any other breed is hardly explainable, yet the results speak for themselves. Feedlots survive on performing animals and the results achieved across the various feedlots from Boran type animals are in line with acceptable averages and have also shown over performance in some cases. To date, the feedlots we have interacted with have shown a positive attitude towards our cattle, especially with the cross bred Boran. On regular occasions, we hear positive stories that Boran cross bred animals are fetching premium prices on local weekly auctions which we regard as fantastic feedback.

    The year 2014 was recorded as the hottest year our planet has ever known with large parts of our country continually suffering from drought conditions. Stock theft of animals is a common problem that we all have to endure, animal adaptability and performance are linked to survival and economically, everything revolves around financial sustainability. All of these unrelated realities are common challenges that we all face as livestock farmers. The Boran breed of cattle takes all of these challenges into consideration and goes a long way in assisting you as the farmer to overcome these obstacles. Life as we all know has enough challenges to throw at us, so my advice to you as farmers, is choose the breed that will make your lives easier to work with and that choice, as far as Im concerned, begins and ends with Boran cattle.

    The overwhelming positive effects that the Boran provides to any livestock farmer, be it in a successful stud operation or perhaps with the integration of Boran blood in a commercial herd, are too many to contain in a brief article. To the farmers that are farming with Boran cattle already, you have made the right decision and you will be handsomely rewarded in time to come. To the farmers that are considering and debating introducing Boran genetics into your herd, my advice to you is pick up the phone, call a nearby breeder and start yesterday!!

    This breed is truly Gods gift to cattlemen - look after your animals, let their characters and intelligence touch you in a manner that you have never experienced and in the end, they will look after you in more ways than youll ever know.

    Boran greetings.

  • 142

  • j O E R N A A L / j O U R N A L144 b O R A N 2 0 1 5 145

    Buks Van Den Berg

    I have recently read the book First Catch your Eland by Laurens Van Der Post and realised that the following will be applicable for inclusion in the Boran Journal. The book was published in 1977.

    Excerpt taken from First Catch Your Eland by Laurens Van Der Post.

    Yet the British had begun to learn to take the African more seriously and to shed other prejudices against native livestock, like humped-back cattle and fat-tailed sheep. I noticed at one of the last agricultural shows I attended in Nairobi the greatest cheer of all was reserved for the indigenous animals in the parade.

    All the history of East Africa is summed up for me in the story of one man who helped to bring this transformation about. Brian Curry was one of my oldest friends. I tell his story in detail because it reflects that of many. He went to East Africa, as many did, immediately after the First World War. He had served in the trenches, had been badly wounded and gone back to a rich family home deeply disillusioned with Europe and profoundly depressed by so much killing. He had gone out to Kenya and started farming not on the privileged highlands but beyond Mount Kenya where the great Northern Frontier District

    FIRST CATCH YOUR ELAND begins. There he tried to do what all the other British in Kenya were doing, to breed only what was best in English sheep and cattle. His efforts were disastrous. Year after year he imported the finest breeds from England and had to watch them go into decline and ultimately waste away in the African environment. He lost a fortune in the process. One day, out on his ranch, in a state of despair and near bankruptcy, looking at his diminishing cattle, he saw that while they were lying in the shade of the thorn trees, panting for breath, the indigenous humped-backed cattle of his Boran herdsmen were grazing, sleek, fat and happy under the noon day sun. He realised in a flash that he had been guilty of exercising the same prejudices against the indigenous domestic animals as against the primitive ways of Africa. There and then he got rid of all his European cattle and with such money as he had left, bought Boran cattle and set about selecting and breeding them in the same scientific way that had established the great breeds of Europe. The results were immediate and exciting. Some of his neighbours combined with him in the experiment and before long they had established in East Africa what it had previously lacked, a sort of tropical Aberdeen Angus. The experiment prospered to the point where, at the time of Independence, he was breeding Boran cattle with white coats and black skin-pigmentation which is the ideal protection against the equatorial sun. Moreover the experiment was such a success that governments like that of Brazil, faced with the problem of breeding beef and cattle in tropical conditions are more and more buying their bulls from breeders like him.

    I tell this story too because it explains why Kenya became the first African country north of the Limpopo to produce barons of beef, undercuts and fillets that can compare with the best Europe, not excluding the United States of America, has to offer. The beef may be slightly darker and the marbling different but the taste and tender texture are as good if not better..

  • OQUARANTINE

    Circle H Studs Where quality

    & excellence meat!

    Breeding Boran Since 1995

    Inaugural Production Sale: 1 August 2015Hurwitz Farming Boran Beef Solution

    BORA

    NBE

    EFDISCOUNT BUTCHERY

    LOVEDAY

    At Hurwitz Farming we have proven that the Boran plays as much of a role in the beef cycle of SA as any other breed. Using SP bulls across our commercial herds, the progeny enter a backgrounding phase and are then rounded off in our feedlot. Carcasses are then distributed via Hurwitz Beefs wholesale and retail beef operations situated in Gauteng. The Boran plays a vital role in our beef chain

    and we gladly buy and feed cross - bred Boran calves!

    One of South Africas top stud sires

    The only registered quarantine station in Mpumalanga catering for all your livestock requirements:

    After 20 years of breeding, our inaugural production sale will be held on 1 August 2015 at The Bull Ring

    On offer: A variety of top SP females from diverse and interesting genetics A limited selection of proven and potential stud bulls for both the stud and commercial market The first offering of our exclusive Mafundzalo genetics An offering and concept