label.ch - today tomorrow

Download LABEL.ch - Today tomorrow

Post on 23-Jun-2015

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  • 1. TODAY, TOMORROW AND IN THE NEAR FUTURE 1

2. 20 YEARS AGO, THERE WERE NO... 2 Mobile phones, much less iPhones DVD, much less HD Camera nor Digital video recorders Public Internet 3. TODAY 3 4. PERSONALITY CULTS ARE NO LONGER LIMITED 4 5. WEVE ENTERED THE ME ECONOMY 5 6. ITS A NEW WORLD WHERE... 6 everybody uses the internet we will soon be connected all the time tools and uses converge many of us already have a second life/identity, a virtual one 7. 7 BUT BEFORE JUMPING... 8. ONE MUST KNOW WHY? 8 9. THE FUTURE OF MARKETING WILL BE THROUGH CONNECTIONS 9 10. CONNECTIONS BETWEEN PEOPLE, BUT ALSO... 10 11. ... WITH OBJECTS 11 12. IS IT REALLY A REVOLUTION? 12 13. 13 NO! Its an EVOLUTION. All media must now integrate a DIALOGUE component. 14. 14 The formula has changed. We no longer have to spam 1000000 people to reach 100. 15. 15 34 NOW, WE ARE TRYING TO REACH THE LEADERS 16. 16 Why have the rules changed so fast 17. 17 1.0 2.0 36 BECAUSE OF THE PASSAGE FROM 18. 18 37 Technologies now enable people to behave as in the real world tribal behaviour. 19. ALL IN ALL, WHATS THE MAIN CHANGE? 19 20. 20 37 The main difference between yesterday, today and the foreseeable future is DIGITAL. Why? Because it is the agent enabling companies to get closer to the consumers like never before. Companies will continue being creative, but differently.