to recruiting on twitter - icims best employees if they don’t know ... of your social recruiting...

Step- by- Step GuideRecruiting

Twitter

to

on

How Recruiters are Using Tech to Source Top Talent

iCIMS | Step-by-Step Guide to Recruiting on Twitter

© 2017 iCIMS Inc. All Rights Reserved.2

When you recruit on social do you

mostly recruit on sites designed for job

searching such as LinkedIn?

When you recruit on social do you mostly recruit on sites designed for job searching such as LinkedIn?

Recruiting on LinkedIn makes sense. But, did you know that there are nearly 330 million monthly active users on Twitter? 330 million active users!

That’s huge.

Twitter is the third-largest social network behind Facebook and LinkedIn.

FirstThingsFirst

It’s time to learn the benefits of recruiting on Twitter.



Your 5 Step RoadmapRecruit Twitter

to

on

Step One: Brand You

Step Two: Build Your Following

Step Three:Search for Potential Candidates

Step Four:Engage in Conversation

Step Five: Hashtags Create More Opportunities



StepOne:BrandYou

Over 58% of job seekers use Twitter in their job search, with 76% looking at company profiles for opportunities.1

To Get Started

Create your Twitter profile: • Create your @name • Choose a branded profile photo

How can your ideal candidates become your future best employees if they don’t know your company exists?

Establish a Twitter presence that closely resembles your brand image. Overall, your brand’s personality should resonate with your followers and ideal target candidates.

• Build your bio – in 160 characters or less• Pick your header image

1 Undercover Recruiter



StepTwo:BuildYour

Following

84% of college seniorsbelieve an active social presence can help a company

when it comes to recruiting the best talent.2

Twitter is all about connecting with other users to share content. Having followers is valuable as it takes you a step closer to connecting with the talent you’d like to recruit. When someone follows your handle they not only opt in to see your tweets, they help you expand your reach and can ultimately increase your visibility.

2 Hiring Insights

To Get Started

Form a community of engaged and valuable followers:• Add your Twitter link to your website and in your email signature • Tap into your existing candidate pipeline – upload your email contacts and

follow them first• Ask employees and business partners to share your profile for added visibility• Look up important industry leaders and follow them – some will likely return

the favor



StepThree:SearchforTalent

57% of job seekers said that they used social media at least once a month to learn more about potential employers.3

To Get Started

Find candidates: • Search by keywords and hashtags – look for

ones that relate to your industry, to common professions, and to your audience then keep a list of them nearby. Top hashtags include:

Take advantage of social media channels to learn more about your top potential candidates. Search for talent easily by filtering by location or hashtags. In doing so you’ll build a following of people from your target talent pool.

A robust applicant tracking system (ATS), like iCIMS Recruit,

keeps track of how many candidates you’re able to attract

through your Twitter efforts.

3 Hiring Insights

• #JobSearch• #JobHunt• #Hiring• #NowHiring



StepFour:

Engage in

Conver-sation

of college seniorssaid social media posts demonstrating company culture would encourage them to apply for a job.4

4 Hiring Insights

To Get Started

Strike up a conversation:• Create a consistent cadence of content that’s relevant to your target audience • “Pin a tweet” of a top job opening• Ask your brand ambassadors to share your content• Engage with partners and vendors• Tweet your job openings multiple times in different formats • Don’t only tweet about open positions – share industry news

44%

Tweeting relevant content like job openings and asking for retweets or answers to questions, will build your Twitter connections and encourage engagement.

iCIMS Recruit takes the hassle out of manually

posting jobs to different social media sites including

Twitter through automated scheduling.



StepFive:HashtagsCreateMoreOppor-tunities

78% of Fortune 500 recruiting tweets contain hashtags.

46% of those tweets have branded terms related to job opportunities.5

To Get Started

Use hashtags: • Focus on keywords and hashtags that are relevant to your company• Going to an upcoming event? Use their event hashtag to promote your involvement• Identify industry hashtags to help you network to your target candidate pool

Using hashtags appropriately can extend reach beyond your followers while encouraging relevant conversations to begin.

5 Undercover Recruiter

iCIMS Connect allows users to

quantify CRM efforts.



With Twitter as a focus of your social recruiting and recruitment marketing

strategy you can build meaningful connections with a relevant audience — engaging active candidates

seeking immediate work or nurturing relationships with passive candidates for future openings.



HowiCIMSCanHelp

iCIMS is the leading provider of talent acquisition solutions that help businesses win the war for top talent. iCIMS empowers companies to manage their entire hiring process within the industry’s most robust Platform-as-a-Service (PaaS). Built on the foundation of a best-to-market talent acquisition software suite, iCIMS’ PaaS framework, UNIFi, allows employers to expand the capabilities of their core talent acquisition technology by integrating with the largest partner ecosystem in talent acquisition to help them attract, find, screen, and manage candidates. Offering scalable, easy-to-use solutions that are backed by award-winning customer service, iCIMS supports more than 3,500 contracted customers and is one of the largest and fastest-growing talent acquisition solution providers.

To learn more about iCIMS view our demo videos.

Connect with iCIMS on social media!

https://www.icims.com/thank-you-demo#icims_recruit

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