Step By Step: How We Grew Our

Twitter Traffic By 165%

How to distribute like a content machine without sounding like one.

Don’t Be Invisible.

10 seconds.

That’s how fast your tweets go from life to death.tweets per day.

If you don’t play the game right, chances are your followers will never see your tweets.

And you sure don’t want to remain invisible to a crowd of over 300M active users that generate 1B unique monthly visits to sites from embedded tweets.

The secret is: “automate the process, not the engagement” – Sam Hurley

That’s exactly what we did, and it helped us scale from 21 to 168 tweets per week and drive 165% more traffic from twitter.

Keep reading to learn the process and tools we used to make that happen.

10:4:1 Twitter Success Formula.

1In the B2B Social Media Book, marketing experts Kipp Bodnar and Jeffery Cohen, coined the 10-4-1 rule.

“A ratio that serves as a guideline for the right balance of content to publish in social media. For every 15 of your social media updates, 10 should be pieces of other people’s content, 4 should be your own blog articles, and 1 should be a landing page.” – Hubspot

This approach will help you in 2 ways:

● You’ll provide your readers with a much more thorough content offer.

● You’ll have the chance to build valuable relationships with fellow marketers and writers.

What Content You Should Share

21 – What content you should share.

Whatever you share, it has to be relevant to or engaging for your readers, that’s a given.

However, this doesn’t mean all you can tweet about is content belonging to your business niche.

For instance, I write for marketers and share content about marketing, business, sales and so on.

So, how do you know what content to share?

It all comes down to understanding your readers; to do that you need to develop a persona. If you don’t have one yet, this post will guide you through the process.

2 – Where you can find content.

There are endless sources you can use to find good content.

My personal choices:

a) Feedlyb) Inbound.orgc) Twitter lists

Where You Can Find Content

3 – How to organize your resources.

As a content creator you should be storing what you read, why not leverage your storing system for distribution?

All you need is:● A pocket account● Zapier● The Twitter Library

How To Organize Your Resources

1- Integrate the twitter library spreadsheet with Pocket using zapier.

Pocket + Zapier + Twitter Library

2- Use Pocket’s chrome extension to “pocket” cool content, if relevant to your followers, use the tag “read”.

How To Organize Your Resources

3 - This tag will trigger Zapier, which will store the article in the Twitter Library, a spreadsheet to store third parties’ content you can want to tweet about.

5X Your Tweets With The Tweets Multiplier

3Once you have enough third parties’ content to share, it’s time to distribute your own content:

● Your blog● Your reach materials / lead magnets● Your product (promotional tweets)

Each type of tweet will appeal to a different segment of your followers, so that you cover all the sections of your marketing funnel.

As mentioned, your tweet’s life span is incredibly short (<10 seconds), and if you want your followers to find your content, you need to get creative and craft multiple tweets for each post, lead magnet and product page you want to distribute.

Does it sound like a lot of work?

It’s not!

Work Smarter, Not Harder

Use what you already have:

1 – Your subheads: if you’re writing your subheads right, they’ll make killer tweets.

2 – Excerpts from your content: data, statistics or impactful statements work great as tweets.

3 – Your pages copy

And use the Twitter Multiplier to manage these tweets.

Twitter Multiplier

The Tweet Multiplier is a google spreadsheet template you can use to brainstorm and save all your tweets.

It’s made of 5 sheets:

● Blog: to store tweets about anything that lives in your blog (posts, infographics)

● Lead Magnets: tweets about ebooks, guides, webinars.

● Promotional: tweets about your product.● Library: tweets about third parties content (see

previous paragraph)● Backlinks: tweets about materials that link to your

site.

Keep the process going for a while and over time you’ll have an immense repository of tweets to reuse anytime.

Schedule 168 Tweets in 5 Minutes

4Use the Twitter Distribution Map to centralize all your tweets.

It will help you keep your twitter feed full of great content, without being repetitive and respecting the 10:4:1 rule.

Last step is, of course, is posting, which, thanks to the map, can be done in minutes with any social media management tool.

As for us, we’ve centralized the entire content marketing process on our content marketing platform, and we use it for management, creation and distribution.

How To Use Automation Without Sounding Like A Robot

51 – Bring emotions to the table: sometimes, ditch business related content and leave room for tweets that show your company’s personality.

2 – Go Manual (sometimes): spend some time engaging with your followers, influencers, people and brands you admire.

How To Use Automation Without Sounding Like A Robot

53 – Be plain honest about it: automation is part of our lives, period. Just be straight about it.

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