tma july 2016 twitter recruiting
TRANSCRIPT
#Twitterliciousness
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Steve Levy• Engineer who crossed over to the dark side• 28 years recruiting• SME sourcing, engaging, recruiting, retaining• Founder & Organizer of tech user groups• Startup HR Tech mentor• Twitter: @levyrecruits• Blog: http://www.recruitinginferno.com• #OMCchat• Google me: steve-levy recruiting
In the next 40 minutes…• The Social Universe• My social media basics• Finding people• Engage, Evaluate, Escalate, Explain • Even smart people do dumb things• Tools and tools and tools• Examples of Great Tweeting
Worst Tweet Ever
Active Users by Country
Time Spent on Social 2016
500M tweets per day60K+ jobs tweeted per day35M job search related keywords 86% of users access Twitter via mobileVery diverse audience
Active Users 2016
303M tweets per day
Mobile vs Desktop
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Source of Hire 2013
Sources of Hire are interdependent and drive, combine with or influence most other source of hire categories. Survey respondents only attributed 2.9% of their hires directly to Social Media.Respondents also believe that Social Media influences, drives or combines with 7 out of 11 other sources: Referrals, Company Career Site, Job Boards, Direct Source, College, Temp-to-Hire and Career Fairs.
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Source of Hire 2014
54% said that social media played a significant or dominant role in hiring of experienced employees; 39% in their hiring of executives; and 28% in their hiring of entry-level professionals.More than 20% of companies reported that it was a growing influence in hiring for all three groups.74% said that it was rarely an influence in their hiring of hourly workers; only 11% said that its impact was growing.
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Source of Hire 2015
Portion of your hiressourced, contacted via ordriven through SEMcampaigns usingsocial media?
Proportion of hires from“posting” job via socialmedia sites – LinkedIn,Twitter, Facebook,Glassdoor, etc.?
Twitter and Sales
http://www.forbes.com/sites/markfidelman/2015/05/26/twitter-overtakes-linkedin-as-number-1-social-media-site-for-salespeople/
Doah, they followed me back!
I’m a Social Recruiting Guru!
It’s just a platform…
…and it doesn’t recruit:
People do.
Recruiting is a Contact Sport
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Interacting• @Careers – Would you want to work here?• Be personable – People perk up to their
name• Be fun – Your company is fun to work at,
right? Shouldn’t you be too?• Challenging people – Won’t make
them run away; you can have a conversation in 140
• Cyberstalking to them is research to us – “@levyrecruits Steve, just read your profile/blog/policereport. Hmm…”
Bird Food• Engage – Content, humor, compassion,
intelligence…“We’re hiring” tweets, hearts and RTs are not make personable & personal
• Evaluate – From the entire body of work• Escalate – The Infamous Three Tweet Rule• Explain – Let the Twitterverse know when a
tweet turned into a call, interview, hire or…
Come and get me!
[squirrel sounds]
Hide & Seek
SearchingTwitter
Andy Headworth
http://sironaconsulting.com/2015/06/twitter-is-no-longer-optional-for-recruiters-and-hr/
http://www.followerwonk.com
http://www.bluenod.com
@worldatwork
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Lists (the Secret Sauce)• People – “Developers @Company
Covets”, desirables, influencers• Companies – competitive intelligence• Associations – state CPA, SHRM• Skills – programming languages,
conference proceedings, conference handles
https://blog.bufferapp.com/twitter-lists
<search terms><location><boolean>
You say you’re soooooo unique but your tweetsscream…
What’s up with your“I’m Hiring” tweets?
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B. O. R. I. N. G.• Default settings – Using default social
formats “extinguishes” the social fire of your brand
• Targeting – With account handles, hashtags, locations, “flair” distinguishes you from the masses
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Engaging on Twitter• Know your customers – Be able to
describe the talent community & its attributes, likes, dislikes, trends, Zeitgeist
• Develop a content plan – Acquire, create & steward a content warehouse for each talent community (push-analytics)
• Foster “great expectations” – By interacting with the same voice you use with your work mates; by being consistent & reliable; by never lying…people will open up to you
Maddy Farkas• http://communitytable.parade.com/337003/cama
yak/she-tweets-they-follow-meet-the-restaurant-industrys-biggest-fan/
• Start simple• Add a soupçon of sass, snark, sauciness• Be yourself
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Content• #LifeAtCompany – Pics, videos (Instagram,
YouTube), blog posts• #WorkWithCompany – Pics, videos,
employee posts, Twitter chats, Blab, Hangouts
• #CustomerOfCompany – When customers tout your products, services or people
• #CompanyInTheNews – “As it happens”• #CompanyHelpingOthers – Tips about
careers, job search, life
Summary Card (default) Large Summary CardProduct Card Player CardAudio Card Photo CardGallery Card Lead Gen CardWebsite Card
Twitter Cards• Tremendous overview about Twitter cards –
http://www.blogging4jobs.com/social-media/twitter-job-cards-recruiting/
• Card types…
Fueling RTs
https://blog.twitter.com/2014/what-fuels-a-tweets-engagement
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Evaluating on Twitter• The whole is greater than the sum of
its parts – A few “out of character” tweets doesn’t raise a red flag if you’re seeking to “include”
• Convergent validity – Consistent voice, content, “interact-ability” across platforms
• Push the interactions – If your Spidey sense is tingling and giving off “positive energy”, push and monitor interactions
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Escalating to Yes• Levy’s Three Tweet Rule – After three
substantive back-and-forth tweets, take it offline with the two most important social media tools…the telephone and the hand shake
• What is Your Superior Career Opportunity? – Market – don’t sell; Pipeline – don’t push
• List them – Don’t just Follow, add them to a special list and continue to engage
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Telling the Twitterverse• Tweet your engagement analytics –
“Added # new XYZ Twitter fans to our Twitter Talent lists”; “# of our Followers became real candidates this past week”
• Welcome new hires aboard – When someone sourced via Twitter accepts, tweet it out: “@LevyRecruits joined @TMA last past week #TwitterHire”
There are realhash-holes onTwitter!
Bully & Lewis#TwitterBrandDisaster
Ooops#TwitterBrandDisaster
Hash-holing
http://gawker.com/5818292/entenmanns-compares-eating-donuts-to-murdering-child
#TwitterBrandDisaster
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Which account?#TwitterBrandDisaster
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Global Madness#TwitterBrandDisaster
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We’re Shocked!#TwitterBrandDisaster
What’s in my Toolbox?
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Twitter Tools• Tweetdeck – web (handles, lists, booleans,
hashtags)• Followerwonk – www.Followerwonk.com• Riffle – crowdriff.com/riffle• Bluenod – www.bluenod.com• Chats – www.tweetreports.com/twitter-chat-
scheduleblog.bufferapp.com/twitter-chat-101
• Buffer – www.bufferapp.com• Lanyrd – www.lanyrd.com• Hashtags – Hastagify, Rite Tag, socialbro• Apps – Hyperlapse, Photosynth, PicStitch• Analytics – Buffer
Tweetdeck
More Tools
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Great Tweets
Lars Schmidt's brand recruiting handles
Great Tweets
Great Tweets
Great Tweets
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Great Tweets
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Great Tweets
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Great Tweets
Putting it All Together• Social recruiting isn’t about a platform,
tool, or plug-in – it’s how people interact as part of life
• If you use a jackhammer for the first time you will swear you’ll never touch another one again
• No plan, no good• Evaluate people, not perfectionists• Pick your social media ambassadors wisely• No one is expendable on social media
Steve Levy[blog] recruitinginferno.com[insta] stevelevy6[skype] stevelevy[snap] steve-levy[twitter] @levyrecruits[email] [email protected][linkedin] www.linkedin.com/in/stevenmlevy[voice] 646-535-6226[google me] steve-levy recruiting