Theory- Audience

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Audience Profile

• Primary Audience– The primary audience for frozen is

children who are mostly girls it would mostly be a wide age range because there is a princess on the poster which girls like

• Secondary Audience– The secondary audience would be

a wide range brothers, sisters and parents

Primary audience is the person actually addressed in the document and the Secondary audience is some one other than the intended receiver who will also read the document

Audience Profile

• Primary AudienceThe primary audience for this would be boys aged 4+ because there are talking cars in it and boys love cars whether they talk or not!

• Secondary Audience– Would be the parents of the

children who watch this they would want to be watching it with their children

Audience Profile

• Primary Audience– The primary audience is girls aged

8-16 because there is mermaids in it and also the h20 sigh is bubble writing the actors are female which means other females can relate to them

• Secondary AudienceThe secondary audience would be 16 plus because It brings back childhood memories

Hypodermic Needle• Definition– Hypodermic Needle is where the audience is watching

something and it has an impact on them it makes them believe what they are seeing and hearing.

• ExampleFast and furious is a racing genre when young lads watch it, it has an impact on them it makes them want fancy cars and makes them race and drive competitively

Uses and Gratifications Information

People use different search engines in order to help them find out information that they need or want.For example people would use Wikipedia to find out information about a celebrity.

Uses and Gratifications Personal Identity

• Some people watch films and listen to music because they can relate to it and it can help them solve there issues some characters in films are similar to the person watching which makes the person who's watching feel like there njot going through things alone

Uses and Gratifications Integration and Social Interaction

• People would use Facebook to interact with others, to post online and to keep in contact with family and friends

Uses and Gratifications Entertainment

• People use lots of search engines for example for entertainment and enjoyment people use YouTube to stream and watch videos or clips.

Consumer Generated Content

• Example– YouTube

• What are the advantages to media producers?– Users post videos on YouTube to earn money and

to gain fans to get people to recognise them• Why would the audience generate content?– The audience would start to like the channel and

would start to watch the user on youtube