desig pro forma

Design for AdvertisingDeveloping, producing and evaluating

Initial Ideas

Sports drink: This focuses energy from organic sources and plants, so there is nothing artificial, everything is natural.It will come in a bottle with a sports cap.The target market are people who like to exercise. The age group who like to exercise. The age group will people in their 30s-40s, people who want to keep fit, but feel excluded by other sport energy drinks on the market. This will be aimed at middle class people.Colours of the sports drink will be natural and organic, but it also must look sporty, but the main focus is energy that comes from plants. Simple name should appeal to older people.

Music drink: This focuses on the energy needed for going to music gigs and music festivals. The product will be like relentless and be caffeine and taurine based. It will come in a can and be fizzy. The target market would be aimed towards teens, people in their 16s- early 20s. The kind of people who are into music and have time and money to go to music events. The colour theme on the drink would be bright and colourful, almost garish, so concentrating that it gives out a lot of energy. A short catchy, maybe musical based name.

Natural drink: This is a natural energy drink. It is vegan. Packaging is recyclable and everything about this drink is natural and eco friendly. Age target market would be focused on younger people, age 18-29. Because of the fun packaging. Focus on saving the environment. Be supported and approved by vegetarian society, environmental organizations and animal organizations.Fresh flavors mixed with water, so it is healthy. This is for people who need an extra boost in the day. For focus and combat tiredness. This is focusing on younger people because there is actually no drinks in this market that are healthy and give energy. To endorse this pop-stars could advertise, this would have a big influence.

Protein drink: This energy drink focuses on people who want to build up muscle. Focus on bodybuilders, weight trainers and people who go to the gym who want to have energy as well as protein in a drink. Whilst not having as much calories. The protein energy drink would be the same shape as a protein shake drinker. This gives the drinker a clear idea of what this drink is about. The shape is familiar and also will have connections to the protein shake. These drinks would not be fizzy and fresh fruit based, but milk based, like a milk shake consistency. Flavors would be like chocolate, vanilla, strawberry. Then there could be limited edition flavors like oreo. The idea is that this over-takes protein shakes, and energy drinks for this target market. Could be sponsored by famous body builders and worlds strongest man.

Video game drink: This drink is going to be based around people who play video games. The target market of this drink is going to be teenage boys, 18-26. These drinks will not exclude girls and women. I think that these drinks should be based on having extra energy for playing games longer. Different and new games appear on cans as limited editions of the versions of drinks and for advertising campaigns.The drinks company could have a focus on esports and gaming conventions. Get famous esports players to be sponsored by the drink OR get famous game makers to endorse the drink. Also use social media and youtubers to be sponsored so they advertise the drink.

Mind map(s)

Mood board(s)

Copy/Script development

Here I am starting with initial ideas to show different names and tag lines for the energy drink.

The drink is going to be an gaming themeThe drink is going to be advertised towards the gaming market.Teen to early 20 male, concentrated on males but will NOT exclude females like other brands of food have done, for example the crisp company mccoys, these explain themselves as ‘man crisps’ whatever that means and goes on to make sure people know, women are not allowed to eat these. This is excluding a small part of the market which are still valuable.

Names for energy drink

star wire

Duty

Defense

AmmoClickPush

Limit

Control

Black star

Auto

ON

Left

Endure

Shift

drop

The tag line should be short and catchy, so that this is associated with the name of the product. Short so it can fit on the can, also should have video game references or tendencies.•Stay in control•Stay wired•Get Wired•Stay ON•Keep ON it•Endure your limit•Pass your limit•Fight your limit •Don’t sleep•Never sleep•Defeat everything• re-think your game

Font/Colour Scheme developmentThese tests are going to be a development on the drink in the style of GTA. This is a popular third person shooting game. This style on the font cover is iconic and people will usually be aware of what the style of font and colour means without seeing the name of the game.

The colour and flare of this cover is mainly very feminine, light colours, these colours are including pastel pinks, pastel greens, yellow, light blue, red. But then the colour of these images is then contrasted, with a lot of black. The images are cut into sections with black lines. The colour of the images are also contrasted with the subject matter. Each picture is a action scene, that looks violent, for example a car explosion, a man holding a gun and a scary looking dog.

These colours are the ones that represent grand theft auto. These make the game look classy but violent at the same time, but not cheap. The colours all compliment each other and have matching feelings with each other, all the colours have a cool tone, so that they look clean and bright.

For the text it is always a white font, with black outline. This makes the font stand out against

busy background.

Here you can see where I have tested and experimented with colours, but it wasn’t about which colour it was, as this kind of theme is open to any colour, but mainly, what kind of colour. From my research I could see GTA concentrated on using pastel colours that were gentle and appealing. So here I experimented to see which colours would look better and most appropriate for my design on this theme.

For this style I think that I need to keep my font as a white one with a black, thick outline around the font. This will keep the feeling of GTA and also stand out really well on a can and other advertising. The font will have to be big and the main feature on my drink to keep the theme and style going.

Here is an example of how the font looks better in white rather than any other colour, as this looks too messy and confusing, it also doesn’t look clear and easy to read.

Over-all, I think that for this colour theme the pastel colours work the best because these link so well to the GTA game. I think that bright colours would look more infantile, looking like it directed to a younger audience, and I also think that it would not be clear on what game theme I was trying to re-create. I think that the pastel colours have been successful because of the link to GTA and how well known and popular it is. I also think that on a drinks can the colours would appeal to female whilst the hard text and harsh outline makes the style also masculine. So even though the game GTA is directed to a male audience, I think an energy drink designed in this way would be very gender neutral and appeal to all genders.

Font/Colour Scheme development

For this theme I have now gone with a different style and a different colour pallet. The game I am basing the colours off is Call of Duty, which is a war themed first person shooting game. The main colours in this game are very dark and dramatic. The main colours in this game is green, black and browns. In the colour pallet this shows the most popular colours used in these specific pictures, which really gives an outlook on what kind of colours will be used in the game.

Here is a colour wheel including all the darker colours of greens, blues and reds that would be used in this kind of theme, to keep the feeling of the war and violence ongoing throughout the game.

Here I have clustered together colours that were in the CoDcolour palette. This is to see how well the colours work together and what feeling it gives off when used, to see if this would be suitable for a drinks can.

I think that this theme will have a similar feel to MONSTER, because of the colours. The colour palette has matching colours to the colours in CoD, with the blacks and greens. I think they are very similar in their logo, the style and colour. The style is ragged and masculine, made to look violent because of the nature of what the product is about. The colour is nearly the same, neon green that stands out against the dark background, the green also is styled so it looks like it is glowing off the screen, made to look like a real light. These colours give off similar feelings, so the drink looks like it is targeted towards teen males, which is true. The thing that I don’t like about this theme is that it isn't inclusive of the female market, it seems to exclude women and come off too violent.

The font I think that would be something most suited to the theme of a war type game theme for a drink is something that is similar to CoD’s font for their games. Their games are very popular and people would get the idea that this is a drink for gaming because of the theme and the font and how it has been designed. The kind of fonts that I am choosing are ones that are very bold, large and violent. The font all have the ragged feeling about them, as if they are old, distressed and been used. This gives also a war feeling, that this kind of font has been dirty and distressed, so it is representing the drink in this way to link to that kind of gaming theme.

I also think that having two fonts would be effective on my drink, to break up the logo and the energy side of the name. For example WIRE would be in the bold, large and distressed font, where as energy would be underneath it in a thinner none distressed font. I wouldn’t want this smaller font distressed because it might be too hard to read.

I think that the colour choices all work together really well. I think that the most unsuccessful colours used on each other for this theme would be the beige and light blue, I think these colours do not portray the kind of feelings I want to give out. These colours seem calm and almost feminine, which I don’t want. I think that the most successful colours are the dark green background with the white and neon green text. These are very similar to the CoD logo and continues to keep up with a theme of gaming and that this drink is for gamers. The only thing I am aware of is that this could turn out look very similar to MONSTER energy drink.


For this drink theme colour palette I have decided to go with the game ‘Fez’ as inspiration for my colours. This game is a platform game, so it is less serious and more novelty. The colour theme is very concentrated on simple, vibrant colours, but the shades of the colours are infantile and child like, to give the game a harmonious feeling, and that’s what these colours will reflect on to my drink. Fez uses pixel art, so all the colour are blocked together rather than colours running in to each other. Another example of pixel art is the game Minecraft, but these colours are not as vibrant and fun.

These colours are very simple but specific. I have taken a typical shot where the most popular colours appear, then dissected the colours down into their own square, so I can use these colours and make them work together.

Here I have made a quick scene as an example of how the colours would be placed. The colours are all bright and in this instance because of the subject matter, that this is meant to look like a scene from a game, then the colours will match because of things in the scene, it is appropriate to use these colours because these are like colours are used in real life. These colours, are very simple and the blue and red compliment each other because they are primary colours, so they also stand out. These colours would also make the brand very recognisable against other energy drinks, because they are not typically put together for an energy drink.


For the font, I want this to be in keeping with the theme of pixel art and pixilated games, so that everything matches and people get the idea it is themed after this genre of games. I made sure it was in a similar style to Fez but I found out that if I had made the text in a 3D style it would become difficult to read and not clear for the consumer. So I found a version of text was similar to the Fez one, but not in 3D, in 2D. This was a lot easier to read and gives the style of pixels still, but in a different way. I found that the fonts that were see-through on the inside took up too much space on the background, as there is quite a lot of detail on this, so little space needs to be taken up whilst still being clear and bold.

I think over-all the colours and font work really well together. Because of their brightness they stand out, but do not clash with each other. What I think also helps each part of the picture stand out is the different shades of colour on each subject in the picture, for example the purple block, the different shading gives it more texture and helps it stand out. I think the fonts work really well together because ‘WIRE’ is in its own place, in its own style of font, but the energy is blending in with the picture as if it’s a part of the video game scene, for example it looks like a level-up bar.

Product packaging development

Here is where I created my first idea for my first energy drink design. I knew this design wouldn’t be my final design, but I knew it would contribute to my final design, so that’s why I felt this stage in my development is so important. I started out very simple in the first stage, helping me get to grips with what kind of layout and design would work, comparing to what wouldn’t work, and this is what the top line of the designs are basically showing, what works and what doesn’t. I found out that a messy set out of words didn’t work, this didn’t work because it didn’t look professional or neat. But on the other hand I saw what did work, was three main elements in a layout, either simple text placed in the middle, text and a motif or logo and repeated text. Not only from experimenting I found this out, but also from research that I did into other energy drinks and how they set out their can, Monster set theirs out with text and a logo, as does rockstar and many other similar energy drinks.


Here I went on to develop my idea of repeated patterns or words as I found out from the previous slide that this design/layout looked successful. I wanted to develop this because of how little I had seen this kind of design used, and I thought it would be good to create a different and interesting design that is unique to this genre of drink. I went about using the repeated word as a background, that would blend in to the background but also stand out and give information to the reader, that is an energy drink, I think that this is made clear. Also I make the title of the drink a part of the logo, to make it more memorable and also noticeable. It also makes it clear that this is a gaming themed energy drink, giving more insight to who is the target market.


Because I’m still in the initial stage of creating a design for my energy drink this means I still need to experiment with different layouts and styles. So here I tried a more simple style that could also be successful. This one I felt could have some faults initially. The first one is the difficulty being about how you wouldn’t be able to read the text on it when the design would be wrapped around the can, it would be difficult to read and not clear, which would not be successful. I feel this needs more work and development before it would be successful. The good points about this is the colour of the logo/title being bright and contrasting well against the background. I also think the message that this drink has energy comes across well with the text of ‘energy’, because I had repeated the word energy over the original word multiple times, to make it look unsteady and like its moving quickly.

Task 6: Advert DevelopmentHere I took the the approach of experimenting with a different kind of style that I am used to. For this advert I wanted to make it look dramatic yet simple, but detailed at the same time.I stuck to the black background because of how this worked against the colours, but also during my research I found out that energy drinks that focus on males and video games tend to have a darker background, look look more masculine, focusing on darker colours to contrast against the bright neon greens that other drinks have used for example monster energy drink and relentles, even though they focus more on extreme sports. .

I wanted this advert to be simple and show what the energy drink does without being cheesy or over the top. I think the simple idea with the spots being the energy drink illustrates what the drink entails and how it works. The dots I have made come out of the boys head represent wires and energy, like bubbles in the energy drink, giving it that kind of feel.

I feel that this idea of the advert if a good one, but I think that I have not executed it as well as I would have liked to. The reason I think this is because of the rotoscoped boy. I think that this element has made the advert not as good as it could have been, but this is because of time and facilities that I am lacking in, for example I would need a male model and a real can of my made up project, which would be impossible to get. But in real life a photo of a teenage boy drinking the energy drink would have been a lot more effective and dramatic instead of looking like a cartoon.

From that poster I went on a learnt I needed to develop the poster better, in the poster would not contain any elements that would need models or humans. So I decided to make the poster more obvious it is advertising an energy drink that is targeted at video gamers rather than using a stereotype gamer to represent this drink, so I have just got the outline of a games controller to represent it instead.

This advert is my favourite so far because of the professional and minimal look of it. I think that the poster looks minimal but not plain, and think this is really important, so it grabs the readers attention and doesn’t bore them. I think that it doesn’t appear boring because of all the small details, like the background, the word energy has been repeated many times across the whole poster, and the font has been put into an opacity of 16% so it blends into the black and becomes the background, rather than being a separate part and sticking out. But then one part of the background is sticking out on purpose and this is the tag line of the drink, ‘get wired’ and even though this is in line with the energy background it still sticks out because it doesn’t have any opacity on it and it is also a bright green that has got a glowing effect of it, so this works well in getting the tagline to stand out and be noticed. Another thing that I like about this is that is keeps consistent design with a previous can design I had already made.

The only real concern I have with this poster is the actual brand name of the drink and if it doesn’t stand out enough or is not big enough. But I think that because of the bright contrasting colours they stand out enough to be modest but catch the viewers attention.

Task 6: Advert DevelopmentThis poster I decided to take a different approach to my previous ideas for the poster. This one has a dark green background to keep the idea of of the COD army theme still alive, but still taking a different feel with the lighter, fun colours being introduced. The colours of yellow, red, green and blue being made more relevant and larger on this poster, in fact being made the most important thing on the poster. The colours represent the buttons on an xboxcontroller, but I feel as if on this poster that is not clear and it doesn’t come across like that, instead it just looks like different colours from the logo being repeated. I also think that these colours become over-bearing and too much to look at when used so much in a small area or space.

The fonts in this poster have been kept the same as in the previous posters I had made, so this aspect of the posters have been kept consistent, because these fonts are the most suitable to my product and translate to the target market audience that I want to entice to buy my drink. But the WIRE that I have put in the different colours I feel has lost its feeling of video gaming to a certain extent, especially when placed on the green background rather than being placed in front of the circle of colour it matches with. But I think the white font works really well and effectively in this instance. It stands out against the strong colours and brings the poster down and makes it look less infantile.

If I was to develop this further I would think more carefully about my colours and sizes and a background or motif to break up the hard khaki green. I feel this is my least favourite because I am finding it difficult to be able to improve this poster as I can’t see how this idea could be improved because it wasn’t good to start with.This design I created with the one off design I made of the can

previously. This design was a one off and it was something I wanted to try to break up the dark, masculine designs and vary that a different design can still be relevant. This design for the poster looks more friendly and feminine, which is the background, but then the font and the colours contrast with this. I like this because this contrasts and is different to similar kinds of drinks like this on the market, so it will stand out to the others. I feel like the poster with the darker background looks the best and is the most suitable for this energy drink.

The colours in this design are very organized and matching, and also minimal. The main colour is grey, which then contrasts with a white of the ‘get’ and ‘wire’. But then the colour green has been introduced in the outer glow of of the WIRE which is white mainly. I thought that with just the the text and the square background the poster would be too minimal and almost boring and it also would not be clear what it was advertising. So I decided to add a game controller motif, to make it clear that this is a drink for gamers. But then I realised that there is nothing on this poster telling the reader that this is a energy drink. SO then I decided to put a picture of a can design to make sure it is clear and not ambiguous.

I think that this poster and design look like it is more marketed towards a different target market, that is older and more aged, because of the more sophisticated take on the simple advertising comparing to the advert above which is much more directed at a younger audience.

Task 6: Final Advert

Task 6: Advert EvaluationThe technical qualities in my work have all been created digitally on photoshop. These technical qualities are mainly focused on fonts, text, rotoscoping, texture and pattern building. Throughout this piece of work I had to do a few different technical challenges. The first one I encountered was dealing with how I would present my fonts, working with the colour scheme, the different effects and the perspective to give it. The main product name, ‘WIRE’ I decided from doing research and development I know I wanted to present it in a way that have never been done before, and that also gave a reference to videogames, so that this was obvious to the viewer looking a the poster. I went about making sure the xbox theme was clear, so I put the name of the drink ‘WIRE’ in that style, putting each separate letter in a circle which would represent the xbox button on the controller. I think this looked effective because I beveled and embossed the circles to make them look like 3D buttons rather than 2D circles, I also think it is effective because of how easily recognisable it is, and that those colours are iconic in its own way. The next technical aspect of my poster is the second most important thing on the page. This is the outline of the games controller that is making up some of the background. This breaks up the background text and the title so that the title is not lost in the background, but the opacity lets the background through so its not lost and cut up, so the advert doesn’t flow. Another thing that breaks up the background and makes the controller stand out is the texture I have put on the design. This makes the advert appear more masculine and gritty, making the target market more obvious. I created this gritty texture by first doing a colour over-lay on the games controller, which I chose a dark, masculine green. Then I made the opacity higher so it became translucent so you could see the background through it slightly. Then to separate and break the background and the controller up I applied a texture affect on the controller and made it as a half way intensity, so it was too over-bearing. I then applied a border around the controller to make it stand out and make it its own. I created the controller by rotoscoping around a picture of a real controller, essentially using it as a template. To compare this to other energy drinks I feel that the texture is the most similar to monster energy drink, because monster have the M logo which has been given a texture to emulate as if the can had been ripped by a claw. The aesthetical qualities are first of all very masculine and looks like it is appealing to the male gender. The colour scheme is a really big contributor to this, the colours are mainly dark, for example, black, grey and green. But then there is a contrast in these colours, that uses small parts of the advert as a light neon colour, in my advert I have shown it is green, and this is done to make it look as if the can holds a large amount of energy, this neon green against the black gives a radioactive feel to the product inside of the can. Making it seem as if the product inside is as plutonium, or something along the lines of that. The other colours that also contrast to the dark background is the main feature of the can, which is the name/logo of the product. These colours are very important in the showing of who the drink is aimed at, the colours represent the gaming community, these colours being very familiar to them as they are the Xbox controller colours of the buttons. In other products I find it hard to compare this element of my can because I have not seen any other product relate to their audience in that sort of way. But I can compare my drink in the way it uses its colours to appeal to a certain target audience, so the drinks that are dark in colour are seen as masculine, so they are typically male drinks, for example relentless and monster. I feel that there are plenty of opportunities to be able to develop my work so that it will be better and more improved. The main aspect that I would develop on is the fact that on the poster there is no obvious way of telling that this poster is advertising a drink, it could be advertising any product in the gaming and male genre. I feel that I could develop it by adding in some elements that gave away more information that the poster is advertising a energy drink that is specifically made for the gaming community, to make this more obvious I could add pictures of the actual can on the poster layout, putting it in the gap in the middle. To also improve this poster to make it more relevant to the modern day teen the poster could have twitter, Instagram, Facebook and Tumblr links on the bottom of the page. I feel that if I had more time to improve my work I feel I could have made the poster more dynamic, this would have given the poster a more professional feel, for example actually having a picture of the real can, that had actually been made and produced then a professional picture in a studio is used to take a picture of the can, then this would be cut out on photoshop and then put on the poster. I feel that my final piece of work for the advert is fit for purpose to a certain degree. I feel that it could hold more information about the drink on the advert but at the same time I feel that putting too much or excessive information on the advert would ruin the poster because it would look out of place with the sleek and well thought out layout of the poster. But I feel that some information that is missed out on the poster could confuse the consumer, because it is a brand new product, so they would have no idea what it is or what it entails, meaning that the consumer needs as much information about this drink, so they can decide whether to buy it or not depending on if they know enough about the product from this one poster. So in my opinion I feel that the poster gives the minimal amount of information needed, without the poster looking crowded and over-whelmed.

I feel like most of my planning went well and to time. The main areas that went the best was the advert development, the part of this was creating the flat plans of the initial ideas of how I was going to set out my posters, where the text would go, where I would put my picture of the can and where the graphics would go. To start with this was really quick and easy to get down my ideas on photoshop and plan out how my ideas would look and experiment with different settings on photoshop to see what would look best and what would work together, I found this easy because of the research and experimentation I had done before, choosing fonts, choosing colour schemes, so this made it quicker to see which layouts and backgrounds work together and look most effective without having to concentrate on the colour scheme, because I had already worked it out. I feel the thing I struggled the most with was the actual idea aspect, after the first two ideas I had completed the flat plan for I felt I struggled to think of anymore, innovative ideas that were different to what I had made previously. So in my two last flat plans I decided to go off on a different tangent of what I was creating for advert ideas before. For one instead of having a black background, I chose a green one instead, and made the cover look as if it was targeting towards a more infantile and younger target audience. Even though I knew this would have too many problems I still think it was good to experiment with a different style to see how it would turn out. Then I created another completely different style, this time this was more sophisticated and looking like the style was more directed to the older age of my target market. The design was inspired by more health drinks like Dr Scheckters organic energy rather than a drink like relentless. I felt this design may entice older gamers, but realised the main age bracket for gamers are younger and they wouldn’t go for this kind of style, even though the design of the drink was actually nice and sleek. With more work I feel this design could have gone off on a different tangent and would have been suitable for a different target market. I feel that my development stage had a significant impact and effect on the final project. The development stage helps you to see what works and what doesn’t on a design that is specified to a specific bunch of people. The development helps you focus on one key area and helps you to get it right, before going into making the final piece. Development also helps to realise what ideas are not very good, or how to portray ideas from on your head on to the computer, the more development the more ideas you create and think of because you are constantly aiming for a better piece of work, that fits an idea in your head and that matches the brief and target audience. The development also helped me get away from any cheesy kind of adverts and really helped me to find a style that I could make into a theme so that all my piece of work will match, but be different in their own way. For example in my work to keep a theme I would use matching colours and matching font, but then in different pieces I could take away or add some elements for each different piece.

Similar use of colours in logo/tag line. This gives the feeling that they could be aimed at a similar target market.

You can see here the designs are similar, so they would both attract a similar kind of market, which would not be appropriate for my drink to be successful.

For this part of the poster this is where I have used different techniques to make the outline of the controller see-through and I have also given it texture to break it up from the bust background. This is also in a similar style to monster but with a different take on it.

Improved poster

For my poster I felt that after evaluating it there were some major and minor faults in it that I could improve quickly and easily in some spare time I had. First the major problem I had come across was the fact that the poster didn’t give away enough information about what this poster was actually advertising. I then decided it would be best to add more information through the media of photos, and adding a picture if the actual can of drink on the poster rather than leaving a big blank space. By simply adding the can I gave my poster advert an identity, telling the audience what this poster is about and why they should drink it. Then because the poster has minimal information on it I had to redirect them to places where information can be found about this drink, techniques I used was to put addresses of social networking sites and email addresses. So information can be found, but more clogging the poster up. I feel like over-all this is the most successful poster,

Task 7: Product Development

This is the first of my can

development. Here I have taken

the design of my can and stuck it

on to a blank model of a can on

photoshop. Here you can see a

rough idea of what the can would

look like and how the design fits

on to the can and how things

shape with it.

I think that the most effective side of the can is the front of it, (the picture on the left). I think that the design on here works the best around the can, and nothing is being cut off to a point where it becomes unreadable.

I think that the bit of the can that needs adjusting and the most development is the side of the can, you can see the designs don’t match up exactly and there is not a uniform gap, so it doesn’t look neat, but it looks messy and unprofessional. Another part of the can that needs to be worked on is on the back, where the barcode and recycling and vegan sign is, it needs to be moved up so it doesn’t hit the bottom of the can and get cut off, otherwise this could cause a problem for me.

My favourite part of the can is the top banner along the top part of the can, I think that this looks really good and neat. I think that this actually looks a lot more effective on the can compared to how it looks on the flat plan.


Here I have put a second can design that I did earlier and put it on a can using photoshop. Here I am demonstrating what each side of the can would look like. Background, front and side. I think that these have turned out reasonably well despite the fact that the colour is mainly black, which makes it hard for the shading of the car underneath to show through.

I think that the front of the can looks really effective. I think that the shape and layout of the design fits perfectly with the cans rounded shaped, the roundness of the design complimenting and flowing with the can, rather than going against the flow of the can’s shape. For example the the round buttons compliment the cans shape. Then also the shape of the black in the background, fits perfectly with the way the can is shaped.

The most effective parts of the can I think are the back and the top banner. I think the back looks effective because of how dramatically it is taking up the space on the can. How there is a repeated pattern on the can, which is all dark and grey, then suddenly there is this intense glow of green that shines out of the can, contrasting immensely with its dark background. I like the amount of space the text and design take up, I think this looks sleek and professional.

The other thing that I think is effective and looks professional is the banner going around the top of the can, the way the design has been laid out means that the banner fits perfectly and exactly on the top part of the can, which I think looks really neat, effective and professional. I also think that the colours together work well together and easily recognisable.


This is the development from my last design, but this time I’m taking it further and making different versions of the same design and concept. This design is the same as the last one but this is a diet version of the drink, this has less calories and this is what is really concentrated on, where I have added next text, bringing the readers attention to the fact that this has lower calories, 99 calories, comparing to 137 calories in the original drink.

Another thing I have changed on this design to show it is a lower calorie version is the colour scheme. Everything on it has been made paler, less intense. This has been used by other drinks companies during my research I found that other drinks companies for example ROCKSTAR are usually presented in a masculine and dark way, but for the diet/sugar free version they have gone for a completely different colour scheme, being now white and yellow, so I have taken on this technique of displaying that the drink is lighter and better for you. The main parts that have changed colours is the WIRE logo in the buttons, the bands around the top and then the grey background, these have all changed to give the desired effect.

I think that this idea works well and the colour scheme translates well and is not confusing. But I realise I could not use this as my original drinks packaging because it doesn’t give the right masculine feel that I want to get across to establish with an audience to start off with.

Here I have made a new design, developing on from the others on the slides before. The first design at the top is the colour for the original flavour, it is green to show that it is original, so it doesn’t need text on it telling you this is the original flavour. Taking this idea from the other energy drinks like Monster and Relentless. These drinks having an original and iconic colour so that the customers know which is the original and which is a special flavour. I included a whole game controller in the background to make it more obvious that this drink is being identified for gamers. The logo I am keeping consistent, with the shape of the xbox buttons, and the colours, keeping the embossing around the circles to make the circles look more like 3D buttons rather than 2D circles, which makes it look more professional.

The bottom design is an extended version of the design above it, so if the top one is an original flavour, this bottom one is a version of a different flavour, by its colours you can tell automatically its some kind of berry flavour, because of its purple colours, and you might assume it is blueberry or blackcurrant. But because the colour is fairly vague to showing what flavour the purple represents, there is some text at the bottom of the can, which is easily seen with a large black outline around it, so it doesn’t get lost next to colours that are similar to it.


Here I have taken this can design even further by adding another flavour called ‘Mango zing’. The colours on the can represent what kind of ingredients and flavours are in the drink, so for this the main one is mango because the background is orangeish yellow similar to the flesh of a mango, then the buttons are the more minor flavours that give the mango its zing, such as lime, orange, strawberry and blueberry. I feel like this colour of the can may be more unsuccessful than flavours because of its golden tone on the can, people may mistake it for some kind of irn bru rip off or relate that to the target audience, and then I would be selling to the wrong audience.

Because my design was not as successful as the others, I decided to try and improve this design by changing the calorie count on it, making it a lighter version. To show this is a lighter version I have changed the colours of the design, dramatically from black to white, this has been done on cans like Monster and Rockstar also as lower calorie alternatives. Another important part is the text on the front, there is a bold sign, boasting how many calories is in this drink, the colours and brightness of it almost make it look like the main part of the can.

Task 7: Final Packaging

Task 7: Packaging Evaluation

This piece is my final design for my can packaging. For the technical aspects of this design, everything was has been created by scratch from photoshop. The technical aspects focus mainly on the used of fonts and text and editing them, embossing and beveling, creating shapes, layout, textures and making sure everything has been put in the right place accurately. I felt that getting the effects on the text accurately was really important to help the design get the professional edge to the look of my can. Technical qualities include for this design I feel the text was one of the most important decisions to chose, which font would correctly represent my brand, and what would match the feeling of a video game drink and also which fonts would match each other, what would go together whilst looking different from each other. I feel that the font I found represented the drink perfectly, and the two different fonts used broke the design up whilst making it flow because they matched, these two fonts I found on da font, these two fonts are called ‘defused’ and ‘broken detroit’ . With the fonts I then put different effects on them, for example on the font I used in the background, repeating the word energy in the background. With this word I put the font in white then put a high opacity on it, I did this because I wanted to make that the word didn’t take over the background, and making it mainly see-through makes it less noticeable, but not so that you can’t read it. The next thing I did with the text in the background was to contrast the background text with a word in the background, so what I did was replace a energy word with the tag line ‘get wired’. I then put this in a neon type green, then changed the opacity so that it was 0%, then put an effect on the text, giving a outer glow, making it stand out against the other pieces of repeated background text, making it clear that this is the tag line for the drink, also this is made clear because of the positioning of it. The colour of the ‘get wired’ was chosen because of inspiration I had for other drinks that I had seen other brands use and seen that it was effective, for example monster, as they use a neon green colour for their M in their original flavor drink, which is most well known of them. The next main technical aspect on my drinks can is the creation of the logo and its placement. The logo WIRE with each letter in a separate circle is emulating the fact that these are in an xbox controller in xbox buttons, to create the look of the buttons to make sure they didn’t look like 2D circles but actually 3D buttons, so they looked like they were actually coming off of the can, which makes it more obvious what the design of the can is and also to make it look more professional and like a real design on a real can. The next technical part of this is the layout, I think this is very important because the placement on the can gives the consumer its first impression, and if the can isn’t lined up correctly then it doesn’t look professional and people won’t want to spend money on it. I had to make sure everything on the design actually fitted on to the can correctly, nothing being cut off, the only thing on my final design that has been cut off is the vegan sign, but because of how in real life the design would curve around the can, instead being cut off, this means it isn’t a problem. The last technical aspect on this can design was actually getting the design on to the can, making it look as if the design has been rendered on to the can to a certain extent. To get this effect I needed to collect a blank can off of Google images, set this on a separate page in photoshop on its own, then I clipped a section of my can, I started with the bit that is going to be the front, then I scaled it larger and put it over the image of the can so the can wasn’t visible anymore. Then I had to cut out the design in the shape of the can, so it was exactly in line with the can, otherwise important parts of the design could be cut off the can, or it might be scaled incorrectly and the design may become stretched and this would look unprofessional and not neat. Then when I had cut the design out in the shape of the can using the magic wand tool I then needed to get the design so it looked like it was on the can by getting the shadows and the lightness on the can through the design. To do this I changed the setting of the design layer from normal to hard light, it was difficult for the shadows and light to show through because of the darkness and blackness of the design.

The aesthetic qualities of my work are matching to the poster and this is done on purpose so that I can make sure that the products look like a pair and like they go together. I have made it dark and masculine so it is appropriate and attracts the right target market, being teen males that play videogames. I would compare the aesthetics of this design to other drinks like Monster and Relentless, because of their focus on dramatic and contrasting designs using colours and fonts, for example relentless’ font for the front of the can is a very dramatic and stylized, and to some extent I feel the font I used is similar in this idea of being easily recognisable and unique. The colours in my aesthetic is also similar to the energy drink monster, the green that is bright and neon like, to stand out against the dark background, which both my drink and monster have in common. But I also wanted my aesthetic to look different, to stand out from the rest of the energy drinks, and I feel it does this by the amount of detail that is included in the design especially in the background of the cans design. The detail being the repeated word in the background of the energy, then the changing of this word to two words ‘get wired’ which fit perfectly into the gap, detail like this makes my design look more professional and well thought about but at the same time its not too much on the can and it doesn’t look too busy. I think this attention to detail will entice people to buy the drink because it look more attractive than a regular can of energy drink because it looks like more thought has gone into the design.

I feel in my design there is room for further development, to make the can even better, to make it more obvious who the target market is, I feel this would be the most important thing to work on, so manipulating the original design now to get it to appeal even more to gamers, doing special editions where the can design teams up with new and upcoming games, then including the game in the design, so gamers would recognise these games then associate the game with the drink. I feel the design could also be made more relevant by adding different social networking links on their, so the drink has some place on the internet, like Twitter and Instagram, making the drink feel more personal and less corporate. I feel I could also improve the design by making it neater, sharper and more exact, by zooming in further on photoshop to see how exact the lines and pixels are. I feel I could also improve the nutritional information, making it more obvious what is in the drink, setting out the boxes of information neater and making them bolder and easier to read. I think that my final pieces are fit for purpose, I feel like they would appeal to a male, younger gaming market, but it also advertises an energy drink meant for a niche market that hasn’t been tackled, the gaming market despite being big consumers of energy drinks. My drink concentrates on the fact that if you drink this, you will become more alert and has faster reflexes to be able to win games and complete them quicker. I feel that this stigma that goes along with the drink could be made more obvious on the can, but its fairly vague on the can comparing to advertising poster, which do tell you this information, a lot like other energy drinks like Rockstar and Relentless, who’s adverts concentrate on showing you if you drink this drink you will become better and be more focused, also giving their drinks famous faces, comparing the skills of a normal person to a celeb claiming their skills will be on par.

Task 7: Packaging Evaluation

I think that the best areas of planning were the initial ideas of deciding of what kind of drink I was going to create, what kind of theme I was going to carry out, knowing I was going to be targeting the gamer audience, there is a lot of different genres and a lot of different games in the genres, so I decided to go on colour, which colours suited my target audience and which game theme/genre suited this. I decided on a war theme of games like CoD, concentrating on this masculine, dark theme. I then experimented with different fonts and colours, although I had a good idea of the kind of colour palette I would be using, dark greens, blacks and browns. I feel this worked well because I had done a lot of research before hand of what energy drinks based themselves on, who they sell to and which gap was in the market. So I had a very clear direction of where I wanted to go. I think that the weakest area of my planning and development was the development of my actual can design. I feel I needed more time to think of a larger range of ideas, as this range was very small and limited and the ideas I created I feel I was only happy and could only use one of my ideas. But because of the tight schedule of time I wasn’t able to expand my ideas, or I even hit a wall and couldn’t think of anymore ideas for a can design without going back to the start and rethinking everything, but there was no time for that. I think that my final development stages helped me get my final layout and design to the best it could be. It helped me to get everything looking as professional as I could make it look and as neat as it could. The last bit of development also helped me to find different and alternative versions of my drinks can, even if I didn’t like it, it still help me show development in my work and that I had tried different effects and techniques.

Here is the example of the research and development I made with the colour palette if the drinks can in mind. You can see it revolving around dark colours associated with war, like greens, blacks and browns. And you can also see the kind of style of text that has been used, thick bold letters with marks or imperfections in them.

Here is an example of how other drinks use celebrities to endorse their products. They get celebs to drink the drink, then creating something, making the audience think that if they drink it they will become like the celeb and as good as them at the certain task, in this case for relentless, creating music.

Task 8: Web Banner Development

Here I have made a web banner that goes across the top of a web page, or that pops up on a video. This needs to catch peoplesattention, without annoying them, so to start of I did a basic design and layout, incorporating text from my previous poster and can. There has been nothing new added apart from the energy sparkles that go around the wire and the circles, then lead to the other side of the page to the xbox remote controller. Then there is a light green glow at the left side on the controller. I like the starting idea of this.

On these two I added the can prototype in to make it obvious that the can was being advertised, that it was an energy drink and not something else, this needs to be made more obvious so on the next design I will improve it and include some more text to make it clear what is being advertised. This advert isnt obvious its for gamers, so on the last one I combined the two pieces of graphics just to show it is for the gamer market who drink energy drinks.

Task 8: Web Banner Development

Here I have developed my advert banner to make it look better and more interesting. I wanted to take it into a different direction, including some video game graphics to make more obvious that the drink is trying to appeal to serious gamers or people who just play casually. To start with the layout of this was a bit messy and I couldn’t see where I was going to put the different graphics because of how small the area is where I have to work with. To change this design up from the one before I decided to firstly change the text of the logo ‘WIRE’ from a drop shadow to a bevel and emboss, this makes the advert seem more gritty and similar to the war video genre. I then added the ‘energy drink’ in a large outline or stroke, to keep the advert still with the energy drink feel. This is also on shown own my advert and can development, so there is a link there and shows that I have learnt from my development. Here on this web banner I changed up the background which I think has made the biggest difference and the biggest improvement in my web banner. I then moved the logo and the explanation into what the product is into he middle, to make it the main focus of the advert, making it short, simple and quick.

For this web banner I want to make it more interesting so I am going to add a gif on the web banner. I want it to be simple because this has to catch peoples eyes, but it must not become annoying. Looking into adverts on website banners, moving gifs on these are usually spam, so the gif must not be annoying or irritating.

Here is the technique I used on photoshop to create the gifs, which you can see is just a series of still images.

Task 8: Final Web Banner

Task 8: Web Banner Evaluation

The technical qualities of this web banner were the most technical to create out of all of the advertisements so far. Because I had to create a GIF, this meant making a moving picture, to make it look like almost a short video, this meant I had to duplicate and move the separate layers a little bit at a time so the image would not jump, and the GIF would not look like it was abrupt and had a glitch. The base of this web banner was created by graphics I had already made and used for previous adverts, like the poster and drinks can. These being the logo or title WIRE, this was kept the same, the font and the colour, the only thing I changed on this was the style, I put a emboss on the font, just to make it look different and so it would stand out against the background. The background is a new feature and it is just a stock image of a big ball of cloud that I have edited a bit to make it look a bit darker, just to make it look more intense and appropriate for what kind of atmosphere I was trying to create, I then put its background opacity to multiply, which made the white background surrounding the clouds see through, so that I could layer and overlap more than one image of cloud, this let me make the clouds to look like they were moving in a time lapse kind of style, making the clouds move up and right, then the clouds stop moving and ‘get wired’ pops up each word at a time, then disappears one at a time, then the clouds fade out quickly, then the GIF loops and it starts all over again, this is all happening behind the ‘WIRE energy drink’ logo, which is perfectly still and not animated. To create the cloud time lapse I had to create a GIF I had to make a timeline, create anoriginal layer, which would be the basis of the GIF and web banner. I then had to duplicate each layer and then move the clouds a little at a time and keep repeating this on each slide. I then stopped moving the clouds and added the GET then added the WIRED with it. Then on the next layers I started to fade away the clouds, so then the GIF would loop on purpose. I wanted the clouds to loop originally without fading, but because of the nature of the pictures and the amount of time I had isn’t wasn’t possible to be able to make it loop in a more impressive way. I couldn’t do this because of technical aspects with the original picture, the bottom of the picture of the cloud that isn’t shown is a hard line and doesn’t add up and blend with the top of the cloud, and to fix this would mean to start all over again, and there was not time for this to be done because of how long it had taken to make the clouds match up originally. I think that this GIF was the best one out of the 3 because it looked the most professional out of all of them, I think this because of the maturity ofit, I feel that this one is the least annoying and spam like. To compare to the others especially the second one, where the man creates an explosion, I feel for a web banner this is too distracting and annoying and would not work well as an advert to entice people to buy my energy drink. I also feel that it is too long for a GIF and takes up too much time to watch people won’t watch it because it’s too much effort to watch it and find out what it is advertising.

Here are the standard banner sizes that I could have experimented with. I only experimented with 2 of the long vertical and horizontal ones because of the way my design had to be laid out and how my ideas worked.

The aesthetic qualities of my work are very much matching to my earlier work of mine with the adverts, the poster and the drinks can. This is that the aesthetics are all dark and related to a videogame theme, this being of a video game like CoD, which is based around war and shooting. I wanted to make sure the banner definitely emulated that by using previous graphics that I had used to create this same feeling and theme, I used the graphics because I knew they matched and I also used them because of how well the theme came across. The main colours I used are dark, using greys, blacks and green, then I also used the recognisable colours of the xbox buttons, yellow red green and blue. Another colour I have also incorporated into this is white, I have done this because of how the idea of the clouds worked out, because I couldn’t have a grey sky as this wouldn’t contrast and show the clouds enough. The white also helped me to loop the GIF, so the cloud can fade into the sky and start over again by consuming the banner’s background. The fonts I have kept the same because to keep the theme and matching to the previous work. I have also kept them because the fonts work so well together on their own andtogether, the feeling of a video game title. I kept the colours of a neon green for the tag line because of the relation these colours have to energy drinks, for example, monster have coined this neon green colour as their original colour for the original flavor of drink. I feel that there are some opportunities for further development in my work, I think that this banner could do with more work on how smooth the animation is, in some places, especially at the end where it stops for a tiny amount of time which makes the animation more jolty and not as professional looking as I would want it. If I had more time I would fix this. Another big thing that I would fix on this is the fact that there is no obvious showing that there is which target market it is for, there is no thing to pick out the gamer community, there is no stereotype representing and there is not even a little piece of text to show this is meant for gamers. I feel that this has its bad and good points. One I think that this could open up the target market, this would make it more inclusive, so that more people could feel like they could buy it without being labeled. But on the other hand the label is what people might go out and buy it for, people might be proud of this gamer association, and if this banner doesn’t make it obvious they are not going to go out of their way to buy it.

Here is the GIF where I decided to contrast the dark clouds and bright colours with a white, making the gift more dynamic, interesting and eye catching.

Here the theme colours appear as they are reoccurring and a theme that is going to be recognisable to this company and product.

Task 8: Web Banner Evaluation

I feel that my final piece is fit for purpose but at the same time I think it still needs to be finished and polished off. I think that it is fit for purpose because of how the the banner presents its self, its not annoying and it would catch peoples’ attention. I think because of how the same style has been retained throughout the advertisements I have created, they would be associated with each other, meaning that the lack of obviousness relating to the video gamer target market, but at the same time there might be a problem and it might not be obvious, so this means I would need to redesign and add something, if that would be text or some image or graphics to show that this is for people who play video games and it will make them play better than they ever have. I think this mentality would really work in the drinks favor because of the competiveness and the nature of the majority of video games, the main aim is to beat someone else or to win or gain something, whether that is against a computer or a real person.The main areas of planning and development that worked well was the initial experimentation. The bit where I got to experiment on photoshop. To start with I was struggling with ideas that would be easy to turn into a GIF, so that the banner would be effective as a GIF or a JPEG. I first started to just create JPEG banners, mainly a thin banner size, which can be horizontal and vertical, and I experimented with these two shapes. I felt that the horizontal one worked the best, so I kept with this and experimented more with it. I then went on to creating GIFsonce I had a basic structure of what I wanted the banner to look like. I started off with the basic structure I used for the plain GIFS, so I had a foundation style and then I went on to developing the banner to make it more interesting, thinking what I could make move, what I could add that would be interesting and effective. The part of this project that could have done with more work was the research side of it, the research to see what other companies have done, before even starting to design my own web banners. I think this would have helped with giving me ideas, knowing what has been successful and what is not so effective, even though I am more aware what is unsuccessful, knowing busy and erratic GIFs are annoying and not effective, which they could be compared to spam. I feel that getting more planning in this area would havehelped me get a larger choice of different layouts and designs to choose to develop rather than having one or two, which I have just developed and stretched to its extent. I think that my development stages effected my web banner in a positive way. I feel that because of the lack of initial ideas I had in the start, it was very important to stretch as much development I could out of these few designs. I think that my ideas in the end turned out successful or as successful as they had the chance to be, if I had more time I could work on these initial ideas, adding in new ones, even if they are not 100% successful, because development could improve them. If I had more time I think that my development stages would be more colorful in content, I would have more content to experiment with.

Task 9: Storyboard Development

Here I created a story board that is a simple advert for TV, something that is not too

complicated and something that has a good foundation and basis to start off with.

The basis behind this is that there are two guys playing a video game, the guys representing

the target market. And one of them starts to lose the game against their friend. He becomes

upset, then he takes a sip from this energy drink. In the next scene he wins the video game.

And this is because the energy drink has helped them improve their performance.

I also plan to put another scene on the end of the advert to show the whole energy drink and

the graphics that go along with it. This confirms what the advert is going to be about to make

sure there is no confusion about the advert.


In this next story board the advert will be set out in a video game style, so like the

character in the video game is the main person in the advert, which is an animation

rather than a human. The character basically is low on health and is struggling to

defeat the bad people in the game. He eventually dies, but then drinks some of WIRE

energy drink. The character comes back to life and is like an upgraded version of what

it was before. The storyboard is in platform style of game. I make sure that there is the

graphic scene at the end of this advert, this makes sure that everything in the advert

wasn’t too confusing and if the viewer was still a bit unsure about what the advert is

advertising, this last ending scene will make sure it is clear what the advert was about.


This advert I felt I wanted to go for a more simple idea, just containing one scene with a voice over telling everyone what they needed to know about the drink. They would be telling them the logo slogan ‘GET WIRED with WIRE energy’ and then talking about what the benefits of the drink are, how it improves your performance in a game, how it will make you beat your other opponents, making the drinker also last longer, so having more energy without having breaks. These things won’t be directly said but will be hinted at. I think this idea a lot more simple and if it’s a short advert it might make people pay attention because it leaves the viewer wanting more and wondering.

Final story board.

Task 9: Storyboard EvaluationIn my work for my final storyboard I still feel there could be a lot of development to go on with and create. I think examples of this development would be to create a script for the final advert, something that I would be happy for actors to speak and act out. I feel that development into the actual story line of the advert, to simply span it out, cut some unnecessary bits out, adding more detail and create characters that people that are watching will like and will not be annoyed at. I feel like the actual storyline of the advert could do with more work, to be more specific in details, like what game they were playing, if it was sponsored by game or games company. I think details of the aesthetic could also be added, like what colour the room we’re in is, what colour the room is what posters are on the wall, what clothes the boys playing are wearing, these small details count a lot towards the target market and would be appreciated and could also be used as subliminal advertising. I think that I could also develop my actual story board by creating my own characters and drawings, instead of using things that are not 100% relevant, dedicating a drawing to the advert to get more of a feeling for what the advert is about and who it is being sold to, I think these developments would also lead the later developments, like what the actors will look like, how their characters act, which are all so important to make the advert feel special to the target market and to make them feel like this company understand their target market. I feel that my my piece is fit for purpose up to a certain extent. I feel that the story board does not show as much detail as I wanted to, but it’s the same time this story board does it job, it tells the reader what is going to happen in the advert in a simple way, with added personalization of the can being photo shopped into the story board. To improve this I think that I could have created the characters myself, making the the background and scenes more detailed. I could create it by hand or by photoshop. This would make it more personal and clearer about the small details I would want in the advert, it would also be easier for me to get my own ideas across to myself as well as anyone else looking at it, maybe helping myself to develop it and make it better, but this would have taken a long time to create everything from scratch and to make it look neat and professional, whilst finishing the idea and making it clear what is being shown in the story board, to make sure the pictures translate my idea. Because of the time span I had there was only 2 days where I could have completed the story boards, including the ideas and creating of them, so it would have been impossible to create everything from scratch and complete it before the deadline.

Characters are all not specially made and not 100% representative of who I want to represent the target market. Drawing would make it more accurate, but again in this early stage it doesn’t matter as much as it would later on, as long as the cartoon story boards are clear and its easy to tell what’s going on in this story.

The areas of planning and development that worked well was the actual practical part of creating the idea on the spot, I think that ideas kept coming to me the more I kept on creating my story boards, so I would gain ideas whilst creating a single idea for a story board. Experimenting with different ideas by putting them into a thing on the internet that automatically created thesubject matter into a comic-book/story board style automatically. So it was easy for me to quickly translate my ideas into a form of media without having to mess around with having to create a grid to put them down and having characters already there to use.The things in my development and planning stages that I feel that could have done with more work are the initial stages, there could have been the initial stages of where my ideas birthed from, this was lacking and empty and actually I had not done nearly as much research as I could have, I think doing extra research, just looking at how professionals create their story boards for real adverts. I think this would have helped me even get an idea of how professionals go about doing story boards for a reallife advert for TV. This would have been helpful as although I could guess what a story board would be like, I had never actually seen a real one. Also the content I was not familiar with the amount of detail that needed to be included, so my story boardsmay have too much or too little information in them. So in the end I feel like this lack of research may have had an effect on my story boards to a little extent, meaning they might not be as good as they could have been, but they do fit their purpose andthe actual idea is good which the story board translates through picture and text, so it is clear what the ideas are for the adverts, also the pictures in the story board are neat and not messy and you are able to look at these pictures and make out what is going on. I think that my development in the making stages of my story boards is strong because all the ideas I created were strong but also had scope to improve on them, which is important in the early stages of an idea.

Here the initial stages are not as developed and detailed as I want. Because on my lack of research this has effected this part of my project.

This comic book was quick and easy to use, it was easy to translate my ideas before I had forgotten them and gave me a good base for if I was going to carry on and develop the ideas further.