The playing field is being leveled, and you are not ready for it.

The World is Flat, Thomas L. Friedman

Mathieu StiehlBachelor en Marketing et en Affaires InternationalesEcole de Management de Strasbourg - Pôle Formation CCI

Content

The book, the author

What is the flat world ?

Excerpts

What about us ?

Content

The book, the author

What is the flat world ?

Excerpts

What about us ?

About the book

• First published in 2005, reedited in 2006 and “further updated explained” 2007

• Won the inaugural Financial Times and Goldman Sachs Business Book of the Year Award in 2005

• New wave of globalization• Chapter “While I was sleeping”:

Trip to bengalore talk with Nandan Nilekani

• Born in 1953, St Louis Park, MN• New York Times Columnist• Writte extensively on foreign affairs,

Middle east, globalization, climate change

• Has won three Pulitzer prises

Thomas L. Friedman

Bibliography: • From Beirut to Jerusalem, 1989• Lexus and the Olive tree , 1999, 2000• Longitudes and Attitudes, 2002• The World Is Flat, 2005, 2006, 2007• Hot, Flat, and Crowded, 2008• That Used To Be Us, 2011

• The book is devided in seven parts, themselves devided in chapters and occasionally sub-chapters.

• Thomas Friedman starts by explaining the concept of the and then explains the role of each individual entities, from goverments, to you as a protagonist of the flat world, from developing countries to old countries and the United states

• The author uses many examples, sub-chapters could be 9/10 examples• The language used is very simple

Structure and argumentation

Content

The book, the author

What is the flat world ?

Excerpts

What about us ?

Globalization 3.0

Thomas L. Friedman explains that there have been three versions of Globalization:

• The first (Globalization 1.0) is based on the country. When you went global it was through your country.

• The second (Globalization 2.0) based on the company. You go global through the company. This is the age of multinational cooperations.

• The third version of globalizaztion, and this is the one in which we currently live, is based on the individual. That shift is Globalisation 3.0. And since the beginning of the 2000’s it gave much greater opportunity in global collaboration.

What is the flat world ?

The idea that the world economy is now on a playing field equal to “developping countries”

Digital flatteners•08/09/1985: Nescape browsing •Workflow software: stadardization of protocols and languages

•Uploading•Informing: Just Google it !•Steroids: and all this at the tip of you fingers, or in your pocket

Tangible flatteners•Outsourcing: Collaboration with other companies and entities

•Offshoring•Supply-Chaining:•In-sourcing: How a company's employees perform services beyond their own for another company

Triple convergence

Convergence II

The second convergence is with the business model. With the flat world businesses needed to take a more horizontal approach and management model instead of the usual vertical approach.

Convergence I Convergence III

The third and most important convergence in geopolitics is that more and more countries were now open to the global free market (China, BRICs and other emerging countries)

The first convergence is that all the flatteners become complementary. This is when a document coulb be scanned, emailed, reprinted, etc. All flatteners reinforced one another

321

The triple convergence multiplies the effect on all ten flatteners

Content

The book, the author

What is the flat world ?

Excerpts

What about us ?

Escerpts

Page 519: The age of interruption

Page 378: The role of government in a flat world

Content

The book, the author

What is the flat world ?

Excerpts

What about us ?

What About us ?What is our role in the flat world ?

“If you tell the truth you don't have to remember anything” Mark Twain

THANK YOU FOR LISTENING !