The World is FlatPart 2

Presented byMarcus Robertson

Flattener #111/9/89The New Age of Creativity: When the Walls Came Down and the Windows Went up

Flattener #28/9/95The New Age of Connectivity: When the Web Went Around and Netscape Went Public

Flattener #3Work Flow Software

“It is the creation of this platform, with these unique attributes, that is the truly important sustainable breakthrough that made what you call the flattening of the world possible” - Craig Mundie, Microsoft

“We were not just communicating with each other more than ever, we were now able to collaborate- to build coalitions, projects, and products together-more than ever” - Joel Cawley, IBM strategist

Flattener #4Uploading

Harnessing the Power of Communities

BloggingWikipediaPodcasting

Community Developed Software (aka “open-source” community)Source Code- the underlying programming

instructions that make a piece of software work

“Intellectual Commons Community-” anyone in the community may use the source code as the foundation for a commercial product

“Free Software Community-” if you build and distribute and derivative product on the shoulders of community-developed free software code, contribute your innovation back to the community

Apache (APAtCHy)Brian BehlendorfWeb server- a software program

that enables anyone to use his or her home or office computer to host a web site on the World Wide Web

LinuxLinus Torvalds

The Mozilla FoundationFirefox

BloggingOne-person online commentatorsYour own personal soapbox

PodcastingThe audio version of bloggingInvolve individuals and companies producing

their own audio and video files

YouTube“Video blogging”

Wikipedia (“the people’s encyclopedia”)User-contributed online encyclopedia

“Uploading is the architecture of participation” -Tim O’Reilly, Founder and CEO of O’Reilly Media

“Of all the ten forces flattening the world, uploading has the potential to be the most disruptive”

Flattener #5Outsourcing (Y2K)

taking some specific, but limited function that your company was doing in-house and having another company perform the exact same function for you and then reintegrating their work back into your overall operation

Flattener #6Offshoring

Running with Gazelles, Eating with Lions

When a company takes one of its factories that is operating in Canton, Ohio, and moves the whole factory offshore to Canton, China

China’s entrance in the World Trade Organization (WTO)

Sold in China

Made in China Designed in China Dreamed up in China

Flattener #7Supply-Chaining

Eating Sushi in Arkansas

a system of organizations, people, technology, activities, information, and resources involved in moving a product or service from supplier to customer

Global optimization- balancing out all of the factors to get the most reliable, low-cost delivery system in place

Coordinating disruption-prone supply with hard-to-predict demand

Wal-Mart

Flattener #8Insourcing

What the Guys in Funny Brown Shorts are Really Doing

the cessation by a company of contracting a business function and the commencement of performing it internally (the opposite of outsourcing)

UPS