Presented by Karen Hollenbach, Think Bespoke

LinkedIn for your Business

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Why LinkedIn?Launched in 2003, LinkedIn is the world’s largest professional network. • Over 300 million members

(LinkedIn Profiles) globally• Over 4M Company pages• Over 1M professionals

publishing on LinkedIn Pulse.

• Over 2M Groups

In Australia, four out of five Australian professionals use the social media platform.

WORK

2015

It’s all about conversion

I spend time on LinkedIn in order to:

• Learn • Position myself • Encourage • Be invited

 What I do when on LinkedIn:

• Cheer on my colleagues

• Accept invitations

• Thank for endorsements

• Share content

• Moderate a closed group, Think Bespoke Profile Help & Hints

 

LinkedIn for Business is a place to..

Get the big questions answeredExtroverts can actively network in groups

B2B conversion is at its highest, relative to all other platforms

Start a conversation

Inspire fast and far

Introverts can network

efficiently behind the scenes via

messages

LinkedIn Company Pages

A Company Page helps LinkedIn members :• learn about your business,

brand and job opportunities• establish industry expertise

Your LinkedIn Company Page provides you with free marketing opportunities and enhances the credibility of your company to your audience.

Top 10 influential Australian brandson LinkedIn

Global Brand Behaviours

Content Calendar

Leverage tools like Hootsuite, Buffer or Social Oomph, or employ a 3rd party (like me) to manage this for you.Top 3 content topics that resonate with audiences• Current affairs and

financial news• Professional development,

leadership and productivity• Company and industry

trends

 

Write a compelling summary

Develop a publishing plan for updates

Attract followers

Add easy links

Represent your brand & organisation well

Ask your employees to connect with your page

Use targeted updates to promote more effectively

Feature and sponsor updates

Promote your LinkedIn Company Page

Publishing on LinkedIn PulseWhen you publish a long-form post on LinkedIn:• Your original content becomes

part of your professional profile

• It's shared with your connections and followers.

• Members not in your network can now follow you

• Your long-form post is searchable both on and off of LinkedIn.

4 Key Factors for Publishing on LinkedIn

1.Explore the platform first

2.Choose your title wisely3.Add visuals 4.Pay attention to when

you publish

LinkedIn Groups

3 tips to get started using LinkedIn Groups1.Join relevant groups

that relate to your industry and profession

2.Share your company’s content in Groups to increase traffic to your site

3.Engage in the groups by providing your insight and commenting on other people’s posts

I encourage you to spend time on LinkedIn to:

• Learn • Thought Leadership• Encourage • Generate referrals

 What to do when on LinkedIn:

• Cheer on your colleagues

• Accept invitations

• Thank people for endorsements

• Share content and even post

• Engage in groups 

Questions?