linkedin business effeiciencies

UsingSOCIAL MEDIA FOR BUSINESS EFFICIENCYwith LinkedinDecember 2016Gina Daschbach Marketing, LLC @ginadaschbach

Gina Daschbach Marketing, LLC

HOW LINKEDIN INCREASES

EFFECIENCIESFaster AccessStreamlining

Analytics

• Rapid search capabilities• Streamline lead acquistion process• Automation and analytics• Search Effeciencies– Make yourself more searchable,

prospects can find YOU faster (keywords, summary)

– Faster access to prospects through advanced search• Recruiting


LINKEDIN– B2B’s most

powerful Social Media Network

• a B2B tool with 300,000,000 users• Not just Facebook for business • More like a Rolodex on steroids• WHAT IT’S NOT – not just a place to

post resumes or scour for new jobs• Networking, lead generation,

relationship building, & publishing• Used well, it builds trust and

industry expertise

B2C vs B2B


THIS PRESENTATION

– You’ll Learn

• Tips for Profile Optimization – photos, description, keywords and

summary• Connections – how many you need, how to get them,

what to do with them• Networking & Leads Acquisition – powerful tips for Social Networking• Publishing Platform – how this can build trust and industry

expertise

Viewing Profiles is the #1 activity on LinkedIn.


PROFILE OPTIMIZATION

– Photos

• Will your photo win them over in less than a second? • Use a good photo• Not having a picture is like

having a bag on your head. • Bad photos can be just as bad. • Show Head and shoulders - 60%

of picture should be of your face.

EXTRA – Customize your LinkedIn Profile URL



– Headlines

EXAMPLE: “I help electronics

manufacturers (name target market group of

people) and (what is the result) find distribution

channels for in the Metro NY area.”

• What is your LinkedIn “Headline” – not your job title. Be specific about industry and expertise. • Bring keywords into your

headline, they can influence your Google/Bing searches.• Think of the viewer “Can this

person help me get what I want.”


PROFILE OPTIMIZATON – Summary Content

SUMMARY (Example: “You’re an engineer….

that’s why you need me”)

• Does your summary build credibility with your ideal client• Identify your target market

and client - then write to their needs in a compelling manner. • Try to write ABOUT THEM

instead of ABOUT YOURSELF. Then explain why you are the best.



– Keywords

• Focus on keywords and repeat them in your profile summary, interests and skill endorsements to increase profile views. • This is your own personal SEO

Factory – Google Loves LinkedIn.• LinkedIn profiles are often

surfaced in top Google Search results.

PRO TIP: Within your summary include this: “Add me to your LinkedIn network, my email address is:___________”.

GOOGLE SEARCH: linkedin/electronic sales representative new york


CONNECTIONS – Strive for 500+

Connections

THE BONUS: Hit 500+connections,

and the computer algorithms give you

higher rankings during searches.

• 500 connections is the magic number for Social Validity and Social Proof• After 500 – the popularity

contest is over – LinkedIn no longer tracks and displays your number of connections. • You have achieved your

professional standing an endorsement of your professional capability.


CONNECTIONS – Best Practices

Do this tomorrow morning “Nice meeting with

you at the ERA Holiday Dinner – I’d like to add you to my

professional network”

• Get into the habit of connecting with people on LinkedIn• MODERN-DAY BIZ CARD –

instead of wrapping business cards in a rubber band to sort through later, immediately, instantly search the contact on LinkedIn and connect to them. • GET THE APP on your phone if

you don’t already have it.


CONNECT WITH THE RIGHT PEOPLE

TIP: Consider what email account you want to connect

with LinkedIn. (personal/business)

• GET TO 500+ – but with the right connections.

• Check your 1st degree connections - Try to keep them relevant.

• HOW TO: Ask someone to join your network by sending them an invitation to connect. When they accept your invitation, they'll become a 1st-degree connection.

• 1st-degree connections are given access to the primary email address on your account.


PLACES TO CONNECT FROM

• A member's profile • Search results• “Add Connections” page (which

looks through your email address book),

• The ”People You May Know” page • Someone else’s Connections1. Go to a connection's profile 2. Click the number of their connections in

the right corner under their title. 3. This will take you to

the Connections box on their profile.


SOMEONE ELSE’S

CONNECTIONS

• VIEW CONNECTIONS BY: – ALL see all visible connections.– SHARED see connections in common.– NEW see connections added to that person's

network within the last 24 hours, or since you last signed on.

– SEARCH their connections – magnifying glass.• VICE VERSA– Unless you choose to lock this down, your

1st-degree connections can see your list of connections.

– This lets them browse your network and find mutual friends and colleagues and vice versa


PAID PREMIUM SERVICE

InMail and more

• WHO’S VIEWING YOUR PROFILE– Take action when someone views your profile• INMAIL– LinkedIn messages have an 85% open rate over basic

email, starting conversations more quickly. – Message individuals who you may not want to connect

directly with yet. • PREMIUM SEARCH FILTERS– Refine your searches and get to the right people more quickly. • PROFILES PER SEARCH– Basic (free) members access to 3rd degree Profiles. – Unlimited search limit when you upgrade to the Business Plus • SAVED SEARCH ALERTS – Automation! - LinkedIn will email you leads -Saved Search

Alerts go right to your inbox. – LinkedIn will email you any new profiles that fit your

search criteria on a weekly basis.


NETWORKING AND LEAD

ACQUISITION – How to

Network on LinkedIn

• 3 WAYS TO NETWORK:1. Direct Outreach2. Referrals (1st, 2nd, 3rd degree) 3. Groups • HOW MUCH TIME? • Set aside 15 -30 minutes a day

for networking. • USE THE “LINKEDIN

CONTACTS” feature to monitor network updates and stay in touch with contacts you many not regularly interact with.


JOIN LINKEDIN GROUPS

– More Connections

BONUS: You can connect with someone directly

through a group without a 1st degree connection and by sending an InMail without

character limitations.

• JOIN 10 LinkedIn GROUPS – Will help you reach “500” – Start with alumni groups and

professional groups. – Check your Connections to see

what Group they belong to.• ENGAGE, COMMENT, LIKE AND

SHARE– Meet like-minded people on topics

you’re interested in and on which you have expertise to share.


HOW TO REQUEST A

CONNECTION

• Under the Profile picture is where you will find the CONNECT button.

• Always personalize Connection requests.

• Do not use the generic text LinkedIn supplies.

• Spark their memory or briefly introduce your goals or risk being ignored.


PUBLISHING PLATFORM

Your own Publishing Network 3 TYPES OF POSTS• SHARE AN UPDATE– limited characters, add a photo, link. – This will appear in your Connections

newsfeed. • POST A PHOTO• WRITE AN ARTICLE – long-form, formatted blog posts, share

your thoughts on the latest industry trends.

– Sends a notification to your connections to let them know about your new post.

– Share in Groups!


YOU ARE THE REAL POWER

BEHIND LINKEDINHumanity

makes the difference.

• LinkedIn gives us the tools – but we must nurture and grow our own relationships – no machine can truly do that.

• We’ve all learned that we can’t go to a networking event, hand out a ton of business cards and then sit back and get ready to write orders.

• There are more steps to building that relationships.

• Stay Human! Make real connections.

LINKEDIN @ginadaschbachEMAIL [email protected] ginadaschbach.comPHONE 845.323.3595

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