80/20

RANK

OU

TPU

T

GABRIEL BRADLY

BRADLY.CO.NZ

80/20 LINKEDIN FOR ADVISERS

• How to attract new clients• How prospective clients buy intangible services• How and where buyers research• Typical New Zealand business owner• Opportunities for advisers• Top tactics

GABRIEL BRADLY

BRADLY.CO.NZ

QUICK POLL

Stay standing if you:

• Have a LinkedIn profile?• Have more than 100 connections?• Have more than 200 connections?• Research prospective clients?• See who views your profile?• Have a paid LinkedIn membership?• Have more than 300 connections?• Have more than 400 connections?

GABRIEL BRADLY

BRADLY.CO.NZ

QUESTION

What is LinkedIn?

CREDIBILITY BUILDING TOOL

GABRIEL BRADLY

BRADLY.CO.NZ

QUESTION

When a prospective client Google's your name, what do they find?

Would it help or hurt your chances?

GABRIEL BRADLY

BRADLY.CO.NZ

DONE FOR YOUMARKETING

PROSPECTS ARE

57%THROUGH THE SALES PROCESS BEFORE THEY CALL

CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey

PROSPECTS CONSULT

10 INFORMATION SOURCES BEFORE THEY CALL

CEB Marketing Leadership Council, 2012 Customer Purchase Decision-Making Survey GABRIEL BRADLY

BRADLY.CO.NZ

DONE FOR YOUMARKETING

CONSULT

10INFORMATION

SOURCES

WEBSITE COMPETITORS WEBSITE

OFFLINE MEDIA

ONLINE FORUMS

Statistics New Zealand, Linked Employer-Employee Data, 2000–2011

NZ BUSINESS OWNERS BY AGE

GABRIEL BRADLY

BRADLY.CO.NZ

THE CASE FOR LINKEDIN

• Research prospective clients• Put your best foot forward• Position yourself as a thought leader• Opportunities to connect• Get in front of second degree connections• Advise clients with confidence

GABRIEL BRADLY

BRADLY.CO.NZ

DONE FOR YOUMARKETING

DONE FOR YOUMARKETING

DONE FOR YOUMARKETING

DONE FOR YOUMARKETING

OPPORTUNITIES TO CONNECT

GABRIEL BRADLY

BRADLY.CO.NZ

QUICK START TACTICS

1. Invest in a professional portrait2. Succinct, USP laden headline3. Write a compelling summary4. Results orientated work experience5. Give recommendations and get recommended6. Build quality connections7. Personally welcome new connections8. See and be seen9. Email signature10.Take offline relationships online

GABRIEL BRADLY

BRADLY.CO.NZ

• Converting Clicks Into Customers | Award Winning Author of Ultimate Guide to LinkedIn for Business

• Personal Chef specializing in gluten-free diets. Winner Seattle Personal Chef of the Year 2012.

• Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months.

• Bestselling Author and Professional Speaker energizing audiences to overcome limiting beliefs. 90%+ sat ratings.

• Increasing profits for senior living communities and home care agencies

GABRIEL BRADLY

BRADLY.CO.NZ

AVOID

• Connecting with people you don’t know• Engaging in discussion groups• Spending more than 20 minutes a day• Posting too much content• Using buzzwords• LinkedIn display advertising

GABRIEL BRADLY

BRADLY.CO.NZ