linkedin presentation business course
DESCRIPTION
Linkedin presentation business course A-ZTRANSCRIPT
Prev
Next
Linkedin Training guideAimed to propel your business and marketing needs
Prev
Next
About LinkedinFounded in 2002 and launched in spring of 2003 by Reid Hoffman●Graduated from Stanford and Oxford Universities●Worked with Apple and Fujitsu●Was a member of the founding for Paypal
Founded LinkedIn after Paypal was acquired by Ebay in 2002
By 2011, LinkedIn had 135,000,000 users across the world●Includes all executives from the Fortune 500 companies●Includes all major industries and industry leading companies
Prev
Next
Geographical locations
Prev
Next
Industry and Company Size
^ Graph of Industry vs Company size on LinkedIn
< Vincenzo Cosenza’s infographics demonstrate the growing reach of LinkedIn.
Prev
Next
Setting up your Account•How do you want your business to be portrayed?•What is goal of Linked in Profile?•What Key words for your profile?•Who are your friends on LinkedIn? Are they good choices?
There are 3 types of Linked in Premium Accounts to choose
•Business•Business Plus•Executive
Prev
Next
Types of Premium PlansBusiness Plus•Contact 10 people directly through InMail with a guaranteed response•See 500 profiles when you search•Access to premium search filters•Automatically see expanded professional profiles•Full list of people who have viewed your profile•25 folder profile organizer•See first names for third degree contacts•Access to reference search•Priority customer service
Business•Contact 3 people directly through InMail with a guaranteed response•See 300 profiles when you search•Access to premium search filters•Automatically see expanded professional profiles•Full list of people who have viewed your profile•5 folder profile organizer•See first names for third degree contacts•Access to reference search•Priority customer service
Executive•Contact 25 people directly through InMail with a guaranteed response•See 700 profiles when you search•Access to premium and total search filters•Automatically see expanded professional profiles•Full list of people who have viewed your profile•50 folder profile organizer•See first names for third degree contacts•Access to reference search•Priority customer service
Prev
Next
Making a Business Page•Log onto personal account•Go to company home page (on main bar, under the masthead)•Click the option “Add a Company”•Enter Company Name, Company email address•Tick box to verify you are the official representative of the company.•Click “Continue”•Go to the email account you use for your Linked in Account•You will receive a verification email from Linked in•Click on the confirmation link to be brought to a confirmation page•Click “Confirm” on the confirmation page.•Log in using primary email address and password.
Prev
Next
Basic Company info•Log onto personal account•Go to company home page (on main bar, under the masthead)•Click the option “Add a Company”•Enter Company Name, Company email address•Tick box to verify you are the official representative of the company.•Click “Continue” (top picture)•Go to the email account you use for your Linked in Account•You will receive a verification email from Linked in•Click on the confirmation link to be brought to a confirmation page•Click “Confirm” on the confirmation page.•Log in using primary email address and password.•Bottom picture is your fresh account
Prev
Next
Basic Company Info - Part 1Time to Flesh out your page!•Click the dropdown menu entitled: “Admin tools”
•Click on “edit.”
What Type of Business are you running?
1.Company Type: Choose from eight options that include “public company” and “self-employed.”2.Company Size: Range of sizes depending on the number of employees.3.Company Website URL: Your website address4.Main Company Industry: What type of company do you run?5.Company Operating Status: Ranges from operating to out of business6.Year Founded7.Company Location: City, country, state etc.
Prev
Next
Permission & Logo - Part 2Who do you want to modify your business page?
•You can allow everybody with a company email address•You can nominate employees whom are connected to you in LinkedIn
Want to add logos?•Click “edit”•On far right, click the “upload” button•2 logo limit•Rectangle logos are standard•Square logos can also work
Prev
Next
Company Description - Part 3What does your company do?
1.Company Description: Write about your company. Use short and simple sentences, keep to the point, be factual and remember key words.2.Company Specialities: You can add as many of these as you like. Think of them like tags. For example, your company might publish books or it might specialize in different types of cleaning service.3.3. Company Blog RSS Feed: Add your RSS feed to help your SEO.4.4. News Module: Toggle between showing news about your company and not showing it.
When you are done,click
“Publish”
Prev
Next
2. Page OptimizationSearch Engine Optimization
•SEO = Search Engine Optimization•SEO helps search engines find your site through key words•LinkedIn uses SEO•Customers, employers, and contacts find your business profile using SEO and key words in LinkedIn
TIPS for setting up efficient SEO
•No spam. Keep to the point.
•Don’t become a super advertiser.
•Choose your keywords and stick to them.
•Do not stuff your pages full of keywords.
•Fill out all information boxes.
Prev
Next
Back-links•A Backlink takes a user from one website to another when clicked•Backlinks can be used to network between LinkedIn sites•Passive backlinks are written by followers and customers•Backlinks are valuable, but need to be done right:●ONLY link to legitimate websites (Such as LinkedIn)●ONLY use one-way links
To set up a backlink you can…
•Put your company URL in your company description•“Careers” and “Products & Services” can also have links•Put your company URL in a status update (see right)●Click “Attach a Link”
Prev
Next
Driving Traffic to your Site
1.Use Sociable on Wordpress (or LinkedIn Share button)●If your company has a wordpress blog, go to the plugin section of your dashboard●Click “add new” then●Search for “sociable”●Install the plugin then activate it
Prev
Next
Driving Traffic to your Site1.a. Other blogs allow you to install a
specialized Linkedin Share Button.
●Go to:https://developer.linkedin.com/plugins/share-plugin-generator●At the developer screen, there will be a series of options.●Paste the URL to Linkedin company page●Choose shape of button●Click “get code” to generate HTML●Paste HTML into website.
Prev
Next
1.Company Description: Write about your company. Use short and simple sentences, keep to the point, be factual and remember key words.2.Put a link in your profile:You can put a link on your personal profile to your company profile.
3.Auto Post Blog updates to your profile: You can search for plugins that automatically update your blog with activity from your Company or personal profile.
4.Applications: Wordpress & Blog Link Instead of finding plugins, you can use Wordpress or Blog link as your blogs because they already are LinkedIn compatible.
5.Join GroupsJoin or set up a group to facilitate discussions.
Driving Traffic to your Site
Prev
Next
Driving Traffic to your Site6. Answer Questions (appropriate blog posts only)
Click “more” section to get to the “answers” page. Answer questions. The quality of your answers increases your reputation.
Prev
Next
3. Business ToolsAdding a Product
•The first and most simple step in monetizing your LinkedIn page is to create product and services on your business page.•Go to your business page, click “products”•Add products if you don’t have any on the main panel•If you do have products, go to the admin menu on the right hand side and select “add product”
Prev
Next
11 Steps to Adding a ProductStep 1•Decide if consumers can buy or buy a service or product.
Step 2•Choose a category that suits the product
Step 3•Enter product service name
Step 4•Upload image or logo of product. Make sure it’s small enough for LinkedIn.
Prev
Next
11 Steps to Adding a ProductStep 5•Enter Description of Product (remember SEO guidelines and key words)
Step 7•Link to company’s homepage or product site page.
Step 6•Choose 1-3 keywords to describe product
Prev
Next
11 Steps to Adding a ProductStep 8•Add contact information for your product (should be LinkedIn members)
Step 9•Are you running a special promotion on your product or service? Say so here.
Prev
Next
11 Steps to Adding a Product
Step 10 and 11•Add URL and title to any YouTube promotional video
Prev
Next
RecruitmentYou can post a Job advertisement under the “Careers” option on your
company page (LinkedIn charges a fee to post a job) How to post a job
Step 2•Fill in the descriptions in the fields about the job. The last two options are optional.
Step 1•Type in Job Title and Location
Prev
Next
How to post a jobStep 3•Similar to the product/services descriptions, describe the job and its outlines with SEO in mind.
Step 4•Enter the desired skills and experience you want the employee to have.
Prev
Next
How to post a jobStep 5•Similar to the product/services descriptions, describe the job and its outlines with SEO in mind.
Step 6•Similar to the product/services descriptions, describe the job and its outlines with SEO in mind.
Prev
Next
Premium Career Page•In addition to the basic service, LinkedIn provides a premium career service page.●Helps you develop company’s brand●To set up, you need to contact LinkedIn directly.●Additional features: videos, featured employee pages, banners, etc.
Prev
Next
Contact BuildingLinkedIn offers a platform for networking with likeminded individuals and
companies. Reasons for networking include:
•Future Jobs: LinkedIn gives you tools to hire and consider reputable recommendations•Advice: you can get advice from experts.•Contacts and Services: Your network will re-enforce your reputation with recommendations
●Staff Networks: Companies like to show off their good staff to improve their reputation●Groups: An group opens to collaboration and communication with networking and business.
Prev
Next
Events•Events are another tool to marketing and promoting your brand and your business at LinkedIn●Publicizes your product, service, or new office● Includes followers in the project●Great opportunity to get feedback●Can also be used for private function
•To find the events page. First click on the “more” button•Click on“events”.•You will then see a list of suggested events.•On right-hand side, find a list of your events or click “create event”
Prev
Next
How to create an EventStep 1•Click “create an event”
•Enter the name of the event (ex: Bob’s Birthday Party”), when, where then a logo
Step 2•Write description of event (keep SEO in mind)
Prev
Next
How to create an EventStep 3•Enter more details about the event
Step 6•Click “create event” to finish!
Step 5•Share your event via Twitter and Facebook
Step 4•What industry does your event relate to? Where can people find out more? Is there a registration?
Prev
Next
AnalyticsAnalytics is on your company homepage under the “analytics” option, it provides
valuable testing and data on your LinkedIn page.There are several types of analytics that LinkedIn offers.
1. Page Views•Overtime, this graph will show how much your page, career pages, or product and services pages are viewed
2. Unique Visitors•How many times each visitor visits a page of yours (if they are repeat visitors)
Prev
Next
Analytics3. Clicks: Products & Services•Who has been clicking on your products and services page? What were they interested in?
4. Members Following [Company Name]
•Are your followers increasing or declining?
Prev
Next
4. Brand Building•Brand Building is a valuable tool to help monetizing your business and LinkedIn business page•Brand Building includes Marketing and Advertising schemes•LinkedIn tailor makes each ad campaign with you, so each marketing campaign is different.
●Display Ads●Social Ads●Sponsorships
Prev
Next
Marketing and AdvertisingDisplay Ads:1.Standard Ad Units and Text Links are displayed on profile and other LinkedIn pages in a standard web-ad format (IAB-Compliant ads, text links, and premium ads)2.Content Ads are more dynamic and engaging3.Homepage Takeovers designed for a specific target audience - High impact
Prev
Next
Marketing and AdvertisingSocial Ads:1.Follow Company Ads let you highlight your company followers and attract new ones.2.Recommendation Ads shows off your endorsements and attract new recommendations3.Join Group Ads create an advert out of group discussions
Prev
Next
Marketing and AdvertisingSponsorships:1.Designed to show off products and services.2.Active promotion3.May be negative due to “out and out” marketing4.Creates sponsorships for products, interns, students, etc.
Prev
Next
Group Emails & Warm Calling•Messaging potential clients and customers can be rewarding, with the right touch and non-spamming techniques.•Partner Messages allows businesses to utilize the network’s InMail system. This system works because:●They are guaranteed to be kept at top of index pile●The number an y one user can receive is limited (no spam)●They can be personalized●They can be sent to specific people or types of people●They make a great impact• To activate Partner Messages, contact LinkedIn team•Due to the system, your messages become exclusive and much more prone to responses.
Prev
Next
Market Research•LinkedIn’s Insights act as a means of Market Research●Long term and Short term●Data intended to be compared to actual product sales•LinkedIn’s Insights data and analytics can be used to examine responses to certain products and certain styles of presentation●For example, are users responding more to web links than to videos or vise versa?●What kins of messages are getting more comments than others?●Which products are selling well and which ones are not?• Customer interaction is also highly recommended
Prev
Next
5. Interaction Tools•The internet has changed traditional•People can access more information and easier•Facebook, MySpace, and Twitter, as social networking sites, helped revolutionize business•“Modern Business” demands a face for the company•Modern consumers want to feel that their voice matters and real people run the companies they work with
This section will show you how to make this happen in LinkedIn
Prev
Next
LinkedIn GroupsLinkedIn groups can gather employees and fans together in one place
Setting up groups
Step 1•Create Logo for Group page.•Choose between “company/branded” group or “interest” group•If you use “company/branded group” use the same logo as your company•If you choose “interest group” pick a logo relating to the nature of the group
Prev
Next
LinkedIn Groups Step 2•Enter group name•Choose what type it is
Step 3•Write quick summary of group (remember SEO)
Step 4•Write quick summary of group•(remember SEO)
Prev
Next
LinkedIn Groups Step 5•Enter website and email
Step 6•Determine the access of your group. •An open group encourages more people to join and network•A closed group filters the type of people you wish to join the group
Prev
Next
LinkedIn Groups Step 7•Enter the language of the group to add a useful filter•The location option is only useful if you plan bringing people together•By linking to a twitter account, you can carry on a conversation with tweets•Sign the agreement and click “Create a group”
Prev
Next
There are two main themes for groupsTo find out which group to choose, ask yourself, “Do you want group members to know
this group is run by your company?”
•A Branded Group is open about its company and intent. ●People can discuss your products and services.
•Interest Groups can discuss a wider subject other than your company●You can use the group to gather feedback without overtly promoting your group●Users may feel betrayed if they later find out you run the group and it is used as a promotional machine.
Branded vs. Interest Groups
Prev
Next
Setting up a group is half the battleIf you don’t work on a group, it will die.
•Share●Click on “Share” option on right hand side of your group page●You will get 4 basic Option●Share on LinkedIn●Share on Twitter●Share on Facebook●Invite others
•Inviting others to your group will help get the momentum going
Keeping Groups Active
Prev
Next
•Discussion●Starting a discussion to interact with fans and group members●This could be used as a press release●This could be used to gather feedback●Use SEO keywords and basic, clear description when setting up the discussion●What is the goal about the discussion?●Is your discussion question interesting? Will it attract people?●It is possible to attach links to discussions
Keeping Groups Active
Prev
Next
•Polls●Can ask customers if they like a product or service●Can ask which products or services need upgrading
Keeping Groups Active
•Members●Who are your members and which are most active and why?
•Promotions●You can set up your promotions as a separate from you group, but still visable
Prev
Next
•Jobs●You can create job discussions.●Layout is same as general discussion section, but you can identify positions you are interested in.●Informal applications
Keeping Groups Active
•More●Check the activity on your site. Does it look good to you? Is it well targeted?●Check the settings to make sure the group is organized●Start a subgroup within your group●Check out the group’s profile. Is it attractive?●Look at the group’s statistics
Prev
Next
Create a company pageFill in your company detailsRemember your SEOBacklink to your company websiteCreate a LinkedIn like button on your homepageAsk connections to become fansAdd employees to your company listCreate product pagesPost jobs on your company careers pageAsk staff and connections for recommendationsRegularly update your pageCreate tailor made adverts for your products and servicesCreate Events fro product launchesNetwork with likeminded people and companiesAnswer questions on the linked in Answers pageCreate a groupInvite your connections to become membersCreate new discussions and pollsUse your group for market researchReward active group members
6. Your Checklist
Prev
Next
Erving CroxenWebsitehttp://localofflineconsultant.info/[email protected]://www.linkedin.com/in/localofflineconsultant