LinkedIn for Business & for the Professional

Define your reputation.

Why do I need a company account?

Quite simply, if you want to define yourself in business, you have to stand out.

Like these.

Your voice is heard

• Corporate brand messages• Share company news and events• Be noticed as an exceptional employer• Solidify your professionalism and your

reputation• Build a following of loyal clients, staff,

colleagues, and potential staff

Filling it all in: Be a stickler for the details

• Fill out your mission statement• Company details and date est.• Website Links• Cover photo• Profile picture- Logo

Because . . .

This ends up representing your brand

People do business with people.We connect better to people when we participate in conversations. We offer advice based on our expertise.We provide free information.We care.

Connect with your staff

• Their excellence reflects on you• You set the standards• Keep your updates relevant to your business

Look what I found!

Stay Connected

• Share links to job openings at your company • Share blog entries• Share trending information• Share your other social media accounts • Know what’s going on with your competitors• Be a leader

LinkedIn for the Individual

• It’s not as overwhelming as you may thinkEverything takes a little time to get used to. Make your LinkedIn routine part of the day.

2 Minute drill

Time to Create your profile

• Upload a picture: a headshot • Write your summary: who you are

and what you do and sometimes why you do it

• Add experience: don’t half-ass it• Add your skills: seriously, everything• Customize your link: to your name or

variation

Build a Professional Network

• People who are relevant to your market• Your current and past associates • Your family, professors and friends• Your past and present employers• Your co-workers• Some strangers: weed out the weirdos

Join in the conversation

• Find groups to join that will help you connect

• Find the professional establishments to follow

• Talk about your company in the newsfeed

• Highlight what you do and share company information you feel will drive interest

• Be proactive: If someone asks a question you can answer, you probably should

Make Every Connection Count

• Thank people for connecting with you in a message on LinkedIn

• Follow them on Twitter- You should be on it!

• Put in the time to follow up with people

• Revisit old connections• Follow local conversations

Tie it all together!