#larryforever

#skinny

HOW ARE PEOPLE USING SOCIAL MEDIA TO ENCOURAGE OTHERS TO GET OBSESSED?

787 715WORKOUT THIGHGAP

146

EXERCISE

144

HEALTH

122

FITNESS

Thigh gap had much higher notes per post when normalized compared to work out. A single post on work out had around 13574 notes, which helped workout to have a higher average notes per post compared to thigh gap

Most of the #around Thigh Gap

were around inspiration to become thin and fit

#thinspo

#thininspiration

#fitspo #motivation

#hipbones

#finspo#fitspiration

#skinnyisbeautiful

ARE PEOPLE REALLY SHOWING INTEREST IN HAVING A THIGH GAP?

IS SOCIAL MEDIA REALLY FUELLING GIRLS’ TOWARDS THE DANGEROUS “THIGH GAP” OBSESSION?

“THIGH - GAP”

REASONS CITED FOR/AGAINST HAVING A THIGH GAP?FOR AGAINST

Beauty is not having a6 pack or a thigh gap

Sexiest Look

Skinny is Beautiful

Celebrity Impact

Peer Impact

No more friction burn when walking long distance in shorts

Luring young womento eating disorders

1945 Miss America finalists, none of these women have thigh gaps

Self harm to ones diet

Maintaining a fit and curvy is better

UNITEDSTATES

CANADAUK

NETHERLANDS

OTHERS REGIONS TALKING THE MOST ON

THIGH GAP

NOTE:A total of 3 thousand social media conversations analyzed in July.Geography considered: GlobalPeriod of analysis: July 15 to July 21, 2014

Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company.