the role of content in your emails
DESCRIPTION
The content of your message is a primary factor in deliverability, specifically inbox placement these days. Things that could be impacting this are the links in your email message, the number of links in your message, the overall content, and the HTML content and formatting. If you are not sure which one of these factors is keeping your emails in the spam folder, then try tweaking your message a little bit each time until it gets to the inbox. Remember, different ISPs take into account the quality of the “mailboxes” as well as the data going into it.TRANSCRIPT
THE ROLE OF CONTENTIN YOUR EMAILS.(HOW MESSAGE CONTENT IMPACTS EMAIL DELIVERABILITY)
PRESENTED BY HEATHER SEITZ
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
RULE:A primary factor in whether your email hits the is message content.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
1. Links in your emails
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
NOTE:This includes link to images in your messages, if you’re using HTML!
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
2. NUMBER OF LINKS
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
3. OVERALL MESSAGE CONTENT
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
4. HTML vs. TEXT
RECAP.THINGS TO
TEST FOR INBOX
PLACEMENT
1. The actual links in your email messages.
2. The number of links in your email messages.
3. Overall message content
4. HTML content and general formatting.
THE ROLE OF CONTENT ININBOX PLACEMENT
Learn more about how product launches impact your email delivery: http://www.emaildelivered.com/role-email-content.
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© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.