standout subject lines-get your emails opened

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We Coach The Pros Sandra Flores 832-289-4465 www.WeCoachSalesPros.com [email protected] "We provide motivated small to mid size companies money making processes. So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

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Page 1: Standout Subject Lines-Get Your Emails Opened

We Coach The Pros Sandra Flores 832-289-4465

www.WeCoachSalesPros.com

[email protected]

"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Page 2: Standout Subject Lines-Get Your Emails Opened

Par-ti-ci-pate

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© Constant Contact 2015

Standout Subject Lines Get Opened, Get Read, Get Results

Page 4: Standout Subject Lines-Get Your Emails Opened

91% of people

check their email daily

Source: Litmus

4

82% sign up for

email on brand websites

Source: Litmus

72% sign up

expecting discounts

Source: .slideshare.net/bluehornetemail

$44.25 average return for every $1 spent on email marketing

Source: salesforce.com/blog/2013/07

3x higher conversion rate than

social media Source: forbes.com/sites/mckinsey

Email marketing:

Page 5: Standout Subject Lines-Get Your Emails Opened

At its core, marketing is about getting results.

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Page 6: Standout Subject Lines-Get Your Emails Opened

First impressions matter.

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Clicks / downloads

Visits to the store / office

Reservations / appointments

Calls

What kind of results?

Revenue / donations

Page 8: Standout Subject Lines-Get Your Emails Opened

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Email is hard to beat. It’s where people are...

91% of US adults like to receive promotional

emails from companies they do business with

138% spend more with email offers than

those who don’t receive any email offers

Source: PewInternet.org

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Subject lines can... • Get your email read • Bring you more business

more revenue • Build awareness around

your business or organization

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Source: Inwise 10

open an email based on the subject line. More than 1/3 of people

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Agenda

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1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps

Page 12: Standout Subject Lines-Get Your Emails Opened

1. Why are Subject Lines so important?

1. Recognized sender Who sent it?

3 reasons they’ll open your email

When was it received?

Worth reading?

2. Convenient timing

3. Compelling subject

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Page 13: Standout Subject Lines-Get Your Emails Opened

• Avoid spam-like terms • Check your spam folder • Use spam-check button

1. Why are Subject Lines so important?

Choose your words carefully.

Free credit

Save

offers

Click

income

traffic

now cash

order rates

Urgent

Act Now!

Act Now!

Get

home

dollars Fast!

guaranteed

Fees Purchase money

Refund

Win

remove

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Page 14: Standout Subject Lines-Get Your Emails Opened

Agenda

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1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps

2. How to write good ones

Page 15: Standout Subject Lines-Get Your Emails Opened

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2. How to write good ones

Standout subject lines = email opened

Short & sweet: 4-7 words ideal

Attractive offers: Discounts & gifts

Keep it clean: Easy for mobile

Brand identity: Incorporate yours

Hint of mystery: Raise interest

Ask Questions: Make them think

Create urgency: Don’t miss out!

Entertain, warn, inform: Share knowledge

Literary techniques: Write like a pro

Page 16: Standout Subject Lines-Get Your Emails Opened

Great subject lines = email opened

2. How to write good ones

Top Appeal

7 must haves for Fall

Sense of Urgency

Only 12 seats left – get yours before midnight

Personalize

What you need to know about your

personal finances

Ask a Question

How can we help your business grow?

Exclusive Appeal

An exclusive offer just for you!

Stay “In the Know”

13 signs you’re budgeting wrong

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Page 17: Standout Subject Lines-Get Your Emails Opened

Adapt your subject line using “literary techniques”

2. How to write good ones

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Basic Subject Line Literary

Technique Improved Subject Lines

June Promotion Onomatopoeia

Joe’s Pet Store Newsletter Allusions

Mother’s Day Specials

Alliteration

Sign up for Summer Camp Chunking

New England Concert Update: Numbers

Splish! Splash ! Oh, the prices we’ve slashed!

Cha-Ching!

Who let the dogs out?! Pet Shots This Saturday

Fido’s Got 99 Problems… But Fleas Ain’t One

Make Mom’s Morning Miraculous!

Cards, Candy and one Cozy Couch

Summer Camp 2015: NEW! Archery, fencing & sailing.

Kids love it. Parents dream about it. Registration is open.

3 Can’t Miss Summer Festivals

16 Bands but only 1 Miranda Lambert

Page 18: Standout Subject Lines-Get Your Emails Opened

Finding inspiration

2. How to write good ones

• Check the news! • Magazine headlines/covers • Look at what others are doing • Search results headlines • Blog titles • Tweets on Twitter with lots of engagement • ‘Listicles’ that make you curiously click their

headlines like: • Buzzfeed • Upworthy • Mashable

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Page 19: Standout Subject Lines-Get Your Emails Opened

Agenda

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1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps

3. Consider desktop & mobile

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Consider mobile.

3. Consider desktop & mobile

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When email doesn’t look good on mobile

Source: Blue Hornet 29

30% unsubscribe

80% delete

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76% of people read email on their phones

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3. Consider desktop & mobile

67% of b2b workers view emails on their phone

64% of key decision makers read emails on mobile

Source: 60secondmarketer.com Source: Marketing Sherpa

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Best design practices A good subject line can make or break an email.

• Use mobile friendly templates or single column templates

• Logo is left or center & links to website

• Apply brand colors • Minimum 12pt font for body

text & 22pt for headlines • Use customized pre-header text

3. Consider desktop & mobile

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2. Subject Line optimization techniques

30-40 characters max typically appear on most mobile devices

6-11 words fit best; 4-7 has greatest response

Customize first 11-18 words of “pre-header” text to entice mobile readers

53% of email is opened on mobile devices

Source: Litmus 32

•Size matters. Keep it clear, make it clever, keep it short.

Page 25: Standout Subject Lines-Get Your Emails Opened

Agenda

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1. Why are Subject Lines so important? 2.How to write good ones 3. Consider desktop & mobile 4.Next steps

4. Next steps

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2. How to set marketing goals

Engage members, advocates, volunteers

Increase donations, revenue

Nurture leads and relationships

Drive repeat business and word-of-mouth referrals

Reach new customers, donors

Marketing goals are general

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•You really can do this! •One toolkit. One login.

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Spotlight on the “click-though”

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2. Harnessing the power of the inbox: Tracking your results

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4. Next steps

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Check the success of your subject lines.

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I could let you leave here and spend your next $20 on lunch… Or you could make the decide to allow me to help jump start your next email marketing campaign and potentially triple your ROI….$20/month allows you unlimited marketing to 500 active contacts!

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© Constant Contact 2015

All the channels that matter. Email. Mobile. Social.

Grow with Constant Contact

All the marketing campaigns you need together in one place.

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Take Me Up On My

MONEY BACK GUARENTEE Special offer – Today Only!

Get A Free Custom Mobile Template ($199 Value)

Free Contacts Uploaded ($59 Value) Jump Start-Set Up Live & Recorded Webinar

Thursday 10/15 9am AND

30 Minute Custom Consultation To Launch Your First Newsletter In 14 Days Or Less

Page 33: Standout Subject Lines-Get Your Emails Opened

Get started today… WWW.MakeBankWithUs.com

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free 60-day trial No Contract & No Credit Card Needed

Text To Trial Text SANDRA to 99000

to set up your account in minutes

Page 34: Standout Subject Lines-Get Your Emails Opened

Resources

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My Upcoming Seminars & Training Local resources-My next events www.WeCoachSalesPros.com

BIG ANNOUNCEMENT

Save the date! January 8th-9th 2016 Express.Design.Transform

Women’s Weekend! Hotel Indigo

Page 35: Standout Subject Lines-Get Your Emails Opened

Authorized Local Expert – Sandra Flores [email protected]

www.WeCoachSalesPros.com D:832-289-4465

Text wecoachthepros to 22828 to join my list! facebook.com/wecoachthepros @wecoachthepros linkedin.com/in/wecoachthepros