growing your ugc through post purchase emails
TRANSCRIPT
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PowerReviews, Inc. 1
Growing Your UGC Through Post Purchase Emails
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PowerReviews, Inc.
Ask Questions• #PowerReviews
• Post them in the questions panel on the right of your screen.
• You will receive a link to the recorded webinar.
2
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PowerReviews, Inc. 3
Speaker
Arit CummingsClient Success Director at PowerReviews
Arit has a background in client success in the online space. She’s currently responsible for the success of PowerReviews clients, taking a consultative approach to relationship management. Arit loves to travel internationally, explore new languages, read, and spend time with her English bulldog, Deniro.
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PowerReviews, Inc. 4
Agenda
Benchmarks
Best Practices: Post Purchase EmailsContent
Design
Mobile
Timing
Incentives
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PowerReviews, Inc. 5
70% of reviews are
collected via the post purchase
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PowerReviews, Inc. 6
Review Collection Process
Consumer makes a purchase
The review goes through moderation
Consumer receives an email asking them to
write a review
Review is displayed on your site
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PowerReviews, Inc Confidential
Benchmarks
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PowerReviews, Inc. 8
BenchmarksPost Purchase Email
Emails Sent To Reviews Written Open Rate
Benchmark Average 3.6% 37%
Benchmark Top 10% 7.7% 50%
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PowerReviews, Inc.
Content
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PowerReviews, Inc. 10
DO:
● Craft concise and personalized messaging
● Always use the customer’s name
● Play on your brand when messaging the customer
● Keep the subject line under 55 characters
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PowerReviews, Inc. 11
DON’T:
● Use too many words
● Include other marketing or sales calls to action
● Use a long subject line that will get truncated
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PowerReviews, Inc.
Design
Design
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PowerReviews, Inc. 13
DO:
● Keep it simple
● Single column 16pt to 18pt font
● Make the write a review action stand out
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PowerReviews, Inc. 14
DON’T:
● Forget to include the image and link to the product
● Use a too big or too small font
● Make the ‘write a review’ action hard to find
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PowerReviews, Inc.
Mobile
Mobile
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PowerReviews, Inc.
DO: Make it Mobile Friendly
> 50% of emails being
opened on a mobile device
> 50% of emails being
opened on a mobile device
● Mobile review collection rates increased 5% to 20% when customers implemented a mobile-friendly post purchase email
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PowerReviews, Inc. 17
DO: Use a Pre-Fill Write a Review Form
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PowerReviews, Inc.
Timing
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PowerReviews, Inc. 19
Timing
WED SAT
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PowerReviews, Inc. 20
Timing
Product Type How long should you wait to send the email?
Hard Goods 21 days
Soft Goods 14 days
Perishables 14 days
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PowerReviews, Inc.
Incentives
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PowerReviews, Inc. Confidential
55% of consumers said they need motivation to write reviews
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PowerReviews, Inc. 23
DO:
● Use a sweepstakes -- like the PowerReviews $1,000 sweepstakes -- to incent customers
● Use your existing loyalty or rewards program
● Create offer codes for free shipping or discounts
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PowerReviews, Inc. 24
DON’T:
● Forget to make the sweepstakes prominent
● Offer more than one promotion in the same email
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PowerReviews, Inc. 25
Double Your Collection Rate
70% of reviews are collected via the post
purchase email
> 50% of emails being opened on a mobile
device
55% of consumers said they need motivation to
write reviews
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PowerReviews, Inc.
Ask Questions• #PowerReviews
• Post them in the questions panel on the right of your screen.
• You will receive a link to the recorded webinar.
26
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PowerReviews, Inc.
Questions?
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PowerReviews, Inc.
Thank you.
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