How to get your emails opened

Download How to get your emails opened

Post on 20-Jan-2017

90 views

Category:

Business

0 download

TRANSCRIPT

  • Whyarentcandidatesansweringyouremails?

  • Introduc7ons

    TriciaTamkinJasonThibeault630.830.3000630.830.3020

  • Agenda

    Overview Structure Templates CASL

  • EmailComponents

    FiveStepstobeBeremail ABenConGrab GreeCng BuildInterest Establishareason CalltoacCon

  • WhentoPitchaJob

    PitchthejobifyouarerecruiCngfortemporaryorcontractrole

    Neverpitchthejobtoacandidateyouhaventfullyrecruited

    DontpitchunClyouknowwhatmakesthecandidateCck

  • Customiza7on

    Wheneveryoucancustomizetheemailtotheperson,takeafewextraminutesanddoso.

    PeopledontwanttofeelliketheyaregeUngacannedemail.

    Wewillprovidetheframeworkoftheemailandshowyouhowtocustomizeitforthecandidate.

    MostcustomizaConwilloccurbasedonthemethodofcandidateacquisiCon.

  • A@en7onGrab

    Withoutanopen,youhavenothing.

  • A@en7onGrab

    SubjectLine

    Thisisthesinglemostimportantpartofanemail.

    Openit/Deleteit/SpamitWhatgetsitopened?

  • A@en7onGrab

    Lookatyourowninbox.WhatarethemessagesyouDIDNTopen?

    Keeptrackoftheemailsyoudoopen.Whydidyouopenit?

    Consideranewswebsite-whatdotheytellyouinaheadline?

  • A@en7onGrab

    MailChimp,basedon12Bemails

  • A@en7onGrabSubjectLineExamples:

    Wouldyouconsiderleaving(insertcompanyname)?

    WouldyoulikemetostopcontacCngyou?

    Referredby(insertreferralname)

    Permyvoicemailon(insertdate)

    Followupfrom(insertdate)

    Canwetalkoutsideofbusinesshours?

    Talkoutsidebusinesshours

  • A@en7onGrab

    SubjectLineExamples:

    Layoffsat(insertcompanyname)

    Seekingabungeejumpingaccountant

    QuesConaboutyourthesison(inserttopic)

    QuesConaboutyourwhitepaperon(inserttopic)

  • A@en7onGrab

    SubjectLineContract/TempExamples:

    TempCPArole10minutesfromhome

    Javacontractatwickedsocwarefirm

    TempAssistanthugelongtermpotenCal

    CivilengineeringgigworkonbiggestbridgeinNewJersey

  • Gree7ng

    Polite,Formal,andengaging.

  • Gree7ng

    MakesureyoursalutaConisappropriate.

    Hello(FN),

    Hi(FN),

    NeverDear,

    NeverHey,

    Includetheirfirstname

  • Gree7ngCarefulifauto-populaCngfromyourATSDonotusetheirCtle

    Donotusetheirfirstandlastname

    Donotuseallcaps

    Donotusefriend

    YourfirstlineissCllagreeCng

    Ihopethisemailfindsyouwell

    Thanksfortakingamomentwithme

  • BuildInterest

    Engageandgeneratecuriosity.

  • BuildInterest

    PosiConingStatement

    1. Introduceyourself2. Clientquality3. TypesofposiCons4. Yourrole

  • BuildInterestMynameisTriciaTamkin.IworkforanorganizaConhiredby thestrongestsearchfirms in the industry.Our clients have been recognized because of theirrefusaltohiremediocretalent.TheyuseusfortheirselecConprocess.

    Weworkwithcorporateandagencyrecruiters-buttheyallhavesomethingincommon.Eachofthemisin the top 20%. Basically, (candidate name), Im aheadhunter,recruiCngheadhunters.

  • EstablishaReason

    Whyareyoureachingouttothem?

  • PurposeofyourEmail

    Its my understanding youre notcurrently in themarket for a newjobwhichisperfect. Iwouldliketo set up a Cme to have anexploratory conversaCon aboutyourlongtermcareergoals.

  • CalltoAc7on

    Tellthemwhattodonext.

  • CalltoAc7on

    IcanmakemyselfavailableatthefollowingCmes:

    MondayorTuesdayacer7pmCentralTime

    WednesdayorThursday11:30amCentralTime

    Imlookingforwardtotalking.

  • EmailVisualGreeCngBuildInterest

    EstablishPurpose

    CalltoAcCon

  • Spam

    Dontendupinjunkmail.

  • AvoidingSpam

    Unsubscribe Free Dear Work Opportunity Boss Income/Money Actnow

    Accordingly Acceptance Sample Success SoluCon Lose Never ApplyNow

  • EmailChecklist

    Iseverythingdoneright?

  • EmailChecklist

    Doesthesubjectinspireopening? DidIgreetmycandidateorjustlaunchintowhatIneedthemtodoforme?

    DotheyknowwhoIam?AmIappealing? IstheconversaConworthhaving? Dotheyknowwhattodonext? WillIgetstuckinaSpamfilter? ClickSend

  • CASL

    Awordaboutcompliance.

  • RecruiCngExempCon SCllmandatoryforbusinessdevelopment SylviaKingsmill NaConalPrivacySoluConsLeader,DeloiBe PreviouslyChiefofStafftothePrivacy

    CommissionerforOntario. Mostemploymentrecruitmentmessagingwould

    notfallintothedefiniConofCEMinCASLasthesewouldnotnormallyoffer,adverCse,marketorpromoteaproductorservice.

    CASL

  • JULY67,2017|TORONTO,CANADAWWW.TOPTALENTSUMMIT.COM