How to get your emails opened

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<ul><li><p>Whyarentcandidatesansweringyouremails?</p></li><li><p>Introduc7ons</p><p>TriciaTamkinJasonThibeault630.830.3000630.830.3020</p></li><li><p>Agenda</p><p> Overview Structure Templates CASL</p></li><li><p>EmailComponents</p><p>FiveStepstobeBeremail ABenConGrab GreeCng BuildInterest Establishareason CalltoacCon</p></li><li><p>WhentoPitchaJob</p><p> PitchthejobifyouarerecruiCngfortemporaryorcontractrole</p><p> Neverpitchthejobtoacandidateyouhaventfullyrecruited</p><p> DontpitchunClyouknowwhatmakesthecandidateCck</p></li><li><p>Customiza7on</p><p> Wheneveryoucancustomizetheemailtotheperson,takeafewextraminutesanddoso.</p><p> PeopledontwanttofeelliketheyaregeUngacannedemail.</p><p> Wewillprovidetheframeworkoftheemailandshowyouhowtocustomizeitforthecandidate.</p><p> MostcustomizaConwilloccurbasedonthemethodofcandidateacquisiCon.</p></li><li><p>A@en7onGrab</p><p>Withoutanopen,youhavenothing.</p></li><li><p>A@en7onGrab</p><p>SubjectLine</p><p>Thisisthesinglemostimportantpartofanemail.</p><p>Openit/Deleteit/SpamitWhatgetsitopened?</p></li><li><p>A@en7onGrab</p><p>Lookatyourowninbox.WhatarethemessagesyouDIDNTopen?</p><p>Keeptrackoftheemailsyoudoopen.Whydidyouopenit?</p><p>Consideranewswebsite-whatdotheytellyouinaheadline?</p></li><li><p>A@en7onGrab</p><p>MailChimp,basedon12Bemails</p></li><li><p>A@en7onGrabSubjectLineExamples:</p><p> Wouldyouconsiderleaving(insertcompanyname)?</p><p> WouldyoulikemetostopcontacCngyou?</p><p> Referredby(insertreferralname)</p><p> Permyvoicemailon(insertdate)</p><p> Followupfrom(insertdate)</p><p> Canwetalkoutsideofbusinesshours?</p><p> Talkoutsidebusinesshours</p></li><li><p>A@en7onGrab</p><p>SubjectLineExamples:</p><p> Layoffsat(insertcompanyname)</p><p> Seekingabungeejumpingaccountant</p><p> QuesConaboutyourthesison(inserttopic)</p><p> QuesConaboutyourwhitepaperon(inserttopic)</p></li><li><p>A@en7onGrab</p><p>SubjectLineContract/TempExamples:</p><p> TempCPArole10minutesfromhome</p><p> Javacontractatwickedsocwarefirm</p><p> TempAssistanthugelongtermpotenCal</p><p> CivilengineeringgigworkonbiggestbridgeinNewJersey</p></li><li><p>Gree7ng</p><p>Polite,Formal,andengaging.</p></li><li><p>Gree7ng</p><p> MakesureyoursalutaConisappropriate.</p><p> Hello(FN),</p><p> Hi(FN),</p><p> NeverDear,</p><p> NeverHey,</p><p> Includetheirfirstname</p></li><li><p>Gree7ngCarefulifauto-populaCngfromyourATSDonotusetheirCtle</p><p>Donotusetheirfirstandlastname</p><p>Donotuseallcaps</p><p>Donotusefriend</p><p>YourfirstlineissCllagreeCng</p><p>Ihopethisemailfindsyouwell</p><p>Thanksfortakingamomentwithme</p></li><li><p>BuildInterest</p><p>Engageandgeneratecuriosity.</p></li><li><p>BuildInterest</p><p>PosiConingStatement</p><p>1. Introduceyourself2. Clientquality3. TypesofposiCons4. Yourrole</p></li><li><p>BuildInterestMynameisTriciaTamkin.IworkforanorganizaConhiredby thestrongestsearchfirms in the industry.Our clients have been recognized because of theirrefusaltohiremediocretalent.TheyuseusfortheirselecConprocess.</p><p>Weworkwithcorporateandagencyrecruiters-buttheyallhavesomethingincommon.Eachofthemisin the top 20%. Basically, (candidate name), Im aheadhunter,recruiCngheadhunters.</p></li><li><p>EstablishaReason</p><p>Whyareyoureachingouttothem?</p></li><li><p>PurposeofyourEmail</p><p>Its my understanding youre notcurrently in themarket for a newjobwhichisperfect. Iwouldliketo set up a Cme to have anexploratory conversaCon aboutyourlongtermcareergoals.</p></li><li><p>CalltoAc7on</p><p>Tellthemwhattodonext.</p></li><li><p>CalltoAc7on</p><p> IcanmakemyselfavailableatthefollowingCmes:</p><p> MondayorTuesdayacer7pmCentralTime</p><p> WednesdayorThursday11:30amCentralTime</p><p> Imlookingforwardtotalking.</p></li><li><p>EmailVisualGreeCngBuildInterest</p><p>EstablishPurpose</p><p>CalltoAcCon</p></li><li><p>Spam</p><p>Dontendupinjunkmail.</p></li><li><p>AvoidingSpam</p><p> Unsubscribe Free Dear Work Opportunity Boss Income/Money Actnow</p><p> Accordingly Acceptance Sample Success SoluCon Lose Never ApplyNow</p></li><li><p>EmailChecklist</p><p>Iseverythingdoneright?</p></li><li><p>EmailChecklist</p><p> Doesthesubjectinspireopening? DidIgreetmycandidateorjustlaunchintowhatIneedthemtodoforme?</p><p> DotheyknowwhoIam?AmIappealing? IstheconversaConworthhaving? Dotheyknowwhattodonext? WillIgetstuckinaSpamfilter? ClickSend</p></li><li><p>CASL</p><p>Awordaboutcompliance.</p></li><li><p> RecruiCngExempCon SCllmandatoryforbusinessdevelopment SylviaKingsmill NaConalPrivacySoluConsLeader,DeloiBe PreviouslyChiefofStafftothePrivacy</p><p>CommissionerforOntario. Mostemploymentrecruitmentmessagingwould</p><p>notfallintothedefiniConofCEMinCASLasthesewouldnotnormallyoffer,adverCse,marketorpromoteaproductorservice.</p><p>CASL</p></li><li><p>JULY67,2017|TORONTO,CANADAWWW.TOPTALENTSUMMIT.COM</p></li></ul>