The Only 3 Sales Metrics That Actually Matter

By Lincoln Murphy & Heather R Morgan

Stick Around to Hear a Centuries Old Trick!

…It Will Blow Your Cold Emails Out of the

Water!

Bad cold emails get torn apart and forwarded around.

Be thoughtful in email, or make your company a

laughing stock.

Lame emails might be forwarded to everyone in the

company!

THE PROBLEM: Sales people are going after

the wrong customer.

Volume drives sales, but untargeted emails won’t cut it anymore.

Sales is being driven by the wrong metrics.

Misleading Metric #1: Lead Volume

Misleading Metric #2: Open Rates

Misleading Metric #3: Email Response Rates

3 Sales Metrics You Must Know

Metric #1:Positive Response

Metric #2:Appointments Set

Metric #3:Close Rate

The Centuries Old Trick that will blow your cold emails out of the water is…

“Enter the conversation already taking place in your customer’s mind.” – Robert Collier

“Enter the conversation already taking place in your customer’s mind.” – Robert Collier, c1937

Your Customers’ Desired Outcome

The topic of the conversation in their

mindYour Customers’ Desired Outcome

Lincoln Murphy’s Guidebooks on Sixteen Ventures• www.sixteenventures.com/salesfolk

Resources for Writing Cold Emails• http://bit.ly/salesmetrics

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