accessible metrics that matter
TRANSCRIPT
Accessible Metrics
that Matter
Shawna Tregunna | ReSoMe
What makes a good
metric?
KPIs, analytics, metrics - whatever you call them,
need two key things to matter.
They need to:
be relevant to the success of your business
provide actionable insights
When you see a stat, ask
yourself…
So What?
What does it mean
(for the business)
&
what can I do about it?
A Statistic in a Vacuum is
About as Useful as…
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Understand Your Sales Funnel Most people look at social media through a marketing and
sales lens, how can we get more people into the sales funnel
and lead them all the way through to a sale?
Social media followers, community,
network, blog readers
Website visitors, newsletter subscribers, webinar attendees, white paper
downloads
Contact us form, email, phone call, trial started, sale..
Baseline Internal StatsYou need to have a solid grasp on how your business is
performing now before you can understand how your social
media efforts can impact you.
Update your CRM SystemIf you aren’t capturing social media data in your client profiles you wont be able to easily tie online actions to specific clients.
Ensure the appropriate fields are available, searchable and that you implement a way to capture online contact info – just like you would an email address or phone number!
Google Analytics - Goals
Google Analytics - Segment
Get Data From ALL email -
Mail Chimp
Facebook – Power Editor
Custom Audiences
analytics.twitter.com
analytics.twitter.com
Fake it till you make it?
Fakers.statuspeople.com
Chrome extensions:
Riffle & Klout
Alexa – traffic comparison
MOZ – link data comparison
MOZ – Chrome Extension
A Paid Option - Brandwatch
What gets measured
gets managed.-Peter Drucker
Shawna Tregunna | ReSoMe | @ReSoMe | ReSoMe.com