App Metrics That MatterAs we set out to build the Mygola app, we realized one of the hardest things was to understand what stats mattered in the app world, and what targets made sense given our category. Heres the fruit of that research.Table of ContentsTable of ContentsA!"MA!#etention!sage $atterns$ush messagesAc%uisition ChannelsChurn#evenue per MA!&here apps are discovered&hat stats should we target'M(#) *+!,T#- &*,(MDAU/MAU.or games, A!"MA! of /012314 is considered to be pretty good. .or social apps, li5e a messenger app, a successful one would have a A!"MA! closer to 614. *n general most apps struggle to get to A!"MA! of 014 or more.https7""clarity.fm"%uestions"866"what2is2the2generally2agreed2upon2good2dau2mau2for2mobile2apps.or a casual game, Actual ,tic5iness 9 014 would be a good number to target http7""www.gamasutra.com"blogs":urinder,ingh"01;Metrics>every>mobile>game>developer>must>trac5.php'print9;According to .red &ilson, A! 9 ;14 of downloads, MA! 9 314 of downloads. That is, stic5iness 9 334http7""avc.com"01;;"18"31;1;1"Retention?uadrant *@ is made up of apps that are used infre%uently but deliver very high value when used. )ven though theyre used only occasionally, these apps can remain on a consumerAs handset almost indefinitely. .or eBample, consider how useful an airline, hotel or rental car2boo5ing app is to a business traveler. &hile the app remains unused between business trips, its value spi5es as soon as the neBt business trip needs to be scheduled.The %uadrant an app falls into can help the content creator decide what business model is best. (n average, ?uadrants * and *@ Cthe right2hand sideD are better suited to subscription and advertising2supported models. The main reason is that these apps have perceived enduring value by consumers overa long period of time, and therefore more successfully retain their user bases. Additionally, %uadrants ** and *@ Ctop left and bottom rightD are li5ely best for in2app purchase models. .or ?uadrant *@, because the user will return again and again, there also eBists the possibility to find new ways of increasing value, which includes offering add2on functionality or content for a fee.http7""www.flurry.com"bid"=18&*I-F1rbGJast month in average only ;&H%-F1rbG*+.(:#A$H*Chttp7""info.localytics.com"blog"how2to2do2awesome2app2mar5eting2infographic20% of apps are only opened once after download, according to Localytics. http7""info.localytics.com"blog"app2retention2improvesPush messages52% of people opt-in to push messages http7""info.localytics.com"blog"602percent2of2users2enable2push2messagingLocalytics observes a 7% open rate for segmented push messaging compared to a % open rate for generic, broadcast messages !ush "essaging #rives $$% "ore %pp Launches http7""info.localytics.com"blog"push2messaging2drives2GG2more2app2launches2for2users2who2opt2inhttp7""andrewchen.co"01;