The New Networking: Using Social Media to Land Your Next Job
Post on 20-Sep-2014
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DESCRIPTIONThere's a big problem in recruiting today. Companies are posting jobs one place, and applicants are applying elsewhere. This gap is the reason why there are more than 4.5 million unfilled jobs in the US, despite nearly 10 million unemployed Americans on the market. In this new presentation, we'll show you how to close the gap by focusing job search efforts on one of the fastest growing platforms: social media. We'll discuss the main social networks you need to be on, how to optimize your profiles for success, and where to find the best jobs.
The Job Search Has Changed
There are new rules being introduced to the game but not everyone knows about them.
No one ever taught me how to apply this way.
Anyone been in his shoes? I have!
9.8million The number of unemployed
But Wait! Are Jobs Scarce?
4.5million The number of unfilled jobs today.
The problem is a disconnect.
The way companies are hiring isnt matching the way applicants are applying.
A Big Opportunity (For Us)
Social makes it easier for applicants to stand out in the crowded market place and meet the standards of hiring companies.
Lets jump in!
BUILD YOUR RESUME Part 1:
It Starts with Your Resume
Building a resume is an excellent way to plan for your job search and keep you focused.
Make this a priority.
Build a Master Resume
A master resume will be a long document that lists all your skills, experience and buzzwords.
It will be used as your word bank to pull pieces from when creating targeted resumes in the future.
Be Specific & Actionable
1. What did you do Led a team of 13 sales reps to the top of
our district 3 years in a row
2. Back it up with numbers Increased operating efficiency by 48%
over 12 months with new XX protocol
3. What is your future potential 5x Teacher of the Year candidate in first
8 years of teaching
Make It Attractive
Download it free at sbcmurphy.com/free-resume
Format It for Software
Save two copies: One for people, one for software.
BUILDING YOUR SOCIAL PROFILES
Make a Lasting First Impression
Before you start wildly applying to jobs, its crucial to start building your base.
Dont be like Fred!
Fact: Youre Being Googled
Not only in background checks, but by hiring managers, potential coworkers, bosses and more.
Do a search on your name and see what comes up you may be surprised!
Profile 1: LinkedIn
People are viewing your profile every day this is an absolute priority for anyone searching for jobs.
Complete Your Profile
1. Headshot & Descriptive Tagline
Complete Your Profile
2. Robust Summary & Skills
Complete Your Profile
3. Complete your work history
Get them from friends, past customers, colleagues, bosses and even vendors.
4. Get Recommendations to add legitimacy to your profile.
Engage with Others
Sharing gets you noticed. Make it a point to share or engage 1-2 times a week.
Profile #2: Twitter
Much less to do, but dont ignore it!
Profile #3: Facebook
This is a tough one. Avoid if you have historical posts/pictures about: Illegal drugs Staunch political or religious views Poor or foul language (even bad grammar
can hurt you!) Anything you wouldnt share with a
Change Privacy Settings
Build Other Profiles Too!
LinkedIn, Twitter and Facebookmay be the Big 3 (lets be serious, does anyone really use Google+?), but they arent the only profiles.
WHERE TO FIND JOBS ONLINE
Lets be honest for a minute
I HATE MONSTER &
CAREERBUILDER(so I wont talk about them today.)
Everything is trending social
92% of employers are posting jobs
on social media
LinkedIn Is King for Recruiters
93% of recruiters use LinkedIn for
recruitment and research.
But Twitter wins in listings.
Focus on LinkedIn & Twitter
You will likely see the highest quality jobs listed on these two sites. Heres my recipe for online job search success: 30% LinkedIn 30% Twitter 20% Indeed 10% Industry Specific (Dice, The Ladders) 10% Location Specific (Jobs4Jersey)
Used Advanced Searches
Do More with Your Application
Did You Complete Your Profile?
Use Twitters Advanced Search
Visit twitter.com/search and type in keywords that relate to:
Job titles Industries Locations Companies
Get Real Time Results
Use Your Social Assets!
Send a link to your LinkedIn, about.me or Wordpress profile to build rapport with job posters.
Where Else to Look?
Indeed.com Company websites Niche Job Boards Friends and Family Additional social networks Big job boards (if you have to)
Apply To Companies You Love
80% of job listings are never posted, online or off.
Dont be discouraged from applying to a company just because there are no jobs listed!
Source: Wall Street Journal
Keep in mind
This is a numbers game, and it takes time! Set goals for yourself daily and weekly. Continuously test and improve your
resume, profiles, etc.
Never, ever give up! You will land.
FOR THE BOLD ONES Part 4:
Strut Your Stuff on Video
Present Yourself on SlideShare
Influence with Writing
Mine Your Contacts
What will you do to stand out? Lets hear some ideas!