online job search & networking
TRANSCRIPT
1
ON
LIN
E J
OB
SE
AR
CH
& N
ET
WO
RK
ING
INS
IDE
R T
IPS
, TO
OLS
& S
TR
AT
EG
IES
TH
AT
WO
RK
!
Pre
sent
ed B
y:
Car
l Kut
smod
eLo
yola
A
&S
‘85
Par
tner
at t
alen
tRIS
Ew
ww
.tale
ntR
ISE
.com
2
DIS
CU
SS
ION
PO
INT
S
•Evo
lutio
n of
how
em
ploy
ers
and
job
seek
ers
use
the
inte
rnet
to c
onne
ct
onlin
e in
toda
y’s
econ
omy
•Soc
ial n
etw
orki
ng s
ucce
ss ti
ps:
Link
ed in
, Fac
eboo
k&
Tw
itter
•Onl
ine
job
sear
ch a
nd n
etw
orki
ng
“Do’
s an
d D
on’ts
”
How
do
I get
pas
t the
re
sum
e “B
lack
Hol
e”
3
HO
W E
MP
LOY
ER
S T
HIN
K IN
TO
DA
Y’S
E
CO
NO
MIC
CLI
MA
TE
…
•I’m
Ove
rwor
ked:
“If
I pos
t thi
s jo
b on
line,
I am
goi
ng to
get
thou
sand
s of
un
qual
ified
app
lican
ts I
have
to r
evie
w to
find
a fe
w g
ood
ones
...”
•I a
m S
tres
sed
Out
:“M
y em
ploy
er h
as la
id o
ff ev
eryo
ne in
rec
ruiti
ng /
HR
but
m
e an
d no
w I
am d
oing
the
job
of 3
peo
ple…
”
•I o
nly
wan
t “T
OP
PE
RF
OR
ME
RS
”: “
M
y hi
ring
man
ager
will
onl
yco
nsid
er
prov
en to
p pe
rfor
mer
s an
d be
caus
e th
ere
are
so m
any
peop
le to
cho
ose
from
, th
ey w
ant t
hem
to h
ave
ever
ythi
ng o
n th
eir
wis
h lis
t!...
”
Bot
tom
Lin
e:
“I p
refe
r to
pos
t job
s on
hig
hly
targ
eted
or
FR
EE
si
tes,
sea
rch
for
resu
mes
and
peo
ple
on L
inke
d in
and
Fac
eboo
kO
R n
etw
ork
to fi
nd p
eopl
e w
ho a
re r
efer
red
to m
e by
som
eone
I tr
ust “
4
EV
OLU
TIO
N O
F O
NLI
NE
RE
CR
UIT
ING
A
ND
JO
B S
EA
RC
H
Pre
We
bW
eb
1.0
We
b 2
.0
Cra
igsl
ist
5
HO
W R
EC
RU
ITE
RS
FIN
D Y
OU
ON
LIN
E?
Em
ploy
erJo
b S
eeke
r
Soc
ial N
etw
ork
EX
PE
RT
EX
PE
RT
+CO
NTA
CT
S
?
6
BE
ST
RA
TE
GIC
IN Y
OU
R S
EA
RC
H-
FO
CU
S T
IME
WH
ER
E E
MP
LOY
ER
S D
O!
Less
than
20%
of a
ll jo
bs a
re v
isib
le th
roug
h jo
b bo
ards
, adv
ertis
ing
and
recr
uitin
g fir
ms,
but
95%
of a
ll jo
b se
eker
s us
e th
ese
trad
ition
al s
ourc
es to
se
arch
for
a jo
b!
Trad
ition
al S
ourc
esN
etw
orki
ng /
Rel
atio
nshi
ps
Sou
rce:
http
://jo
bbai
t.co
7 7
TH
E D
O’S
AN
D D
ON
’TS
OF
EF
FE
CT
IVE
O
NLI
NE
AN
D O
FF
LIN
E N
ET
WO
RK
ING
Sou
rce:
You
Tub
e
http
://w
ww
.you
tube
.com
/wat
ch?v
=X
uM0K
tW73
WU
8
NE
TW
OR
KIN
G 1
01
-T
IP:
DO
N’T
AS
K P
EO
PLE
FO
R A
JO
B!
•Net
wor
k fo
r inf
orm
atio
n, r
efer
rals
and
adv
ice
from
pe
ople
you
m
eet o
nlin
e O
R in
per
son.
•Be
sure
to fi
rst s
how
inte
rest
in th
e pe
rson
you
ar
e ne
twor
king
w
ith a
nd le
t the
m a
sk y
ou w
hat y
ou d
o an
d ho
w th
ey
can
help
yo
u -Le
ss li
kely
to e
ncou
nter
rej
ectio
n-
Exp
oses
you
to h
igh
leve
l pos
ition
s an
d co
ntac
ts th
at m
ay b
e le
ss li
kely
to b
e ad
vert
ised
-Le
ss c
ompe
titio
n fo
r th
e hi
dden
, una
dver
tised
jobs
•Alw
ays
pres
ent a
pos
itive
, opt
imis
tic a
ttitu
de w
hen
inte
ract
ing
with
peo
ple
you
are
netw
orki
ng w
ith-
If yo
u so
und
and
act d
espe
rate
, peo
ple
will
be
resi
stan
t to
help
you
9
AR
E M
OR
E S
OC
IAL
NE
TW
OR
K F
RIE
ND
S A
ND
C
ON
TA
CT
S B
ET
TE
R T
HA
N B
EIN
G S
ELE
CT
IVE
?
Fac
toid
s
Fac
eboo
kis
now
the
mos
t vi
site
d so
cial
net
wor
k w
ith
near
ly 1
.2 b
illio
n vi
sits
in
Janu
ary
2009
.
Twitt
er j
umpe
d fr
om 2
2ndm
ost
visi
ted
soci
al n
etw
ork
in J
anua
ry
2008
to th
e th
ird m
ost v
isite
d in
Ja
nuar
y 20
09.
A g
row
th o
f 1,
227%
in 1
2 m
onth
s.
Link
ed IN
use
con
tinue
s to
gr
ow s
tead
ily a
nd is
in 5
thpl
ace
–up
from
9th
plac
e in
200
8.
10
ON
LIN
E S
OC
IAL
NE
TW
OR
KIN
G
-G
EN
ER
AL
RU
LES
TO
FO
LLO
W
On
Bus
ines
s F
ocus
ed N
etw
orks
•
Mor
e co
ntac
ts a
re b
ette
r fo
r sa
les
and
job
netw
orki
ng•
Opt
iona
lly b
e se
lect
ive
in n
ot a
ccep
ting
som
e pe
ople
•Li
nked
in h
as p
rote
ctio
ns r
egar
ding
con
nect
ing
dire
ctly
with
you
r co
ntac
ts b
y pe
ople
yo
u do
n’t k
now
On
Soc
ial F
ocus
ed N
etw
orks
•B
e s
elec
tive
in y
our
frie
nd c
onne
ctio
ns•
Bec
ome
frie
nds
or fa
ns o
f tar
gete
d em
ploy
ers
and
thei
r ca
reer
s pa
ges
•C
onne
ct w
ith fr
iend
s, fa
mily
, co-
wor
kers
and
oth
ers
who
you
wan
t to
stay
co
nnec
ted
with
soc
ially
•S
et y
our
priv
acy
setti
ngs
to y
our
leve
l of c
omfo
rt r
egar
ding
info
rmat
ion
othe
rs c
an
post
on
your
pag
e
11
SE
AR
CH
/ JO
IN G
RO
UP
S B
Y-
AF
FIN
ITY
, IN
DU
ST
RY
, JO
B, L
OC
AT
ION
12
WH
Y L
INK
ED
IN R
EC
OM
ME
ND
AT
ION
S A
ND
C
ON
TA
CT
S A
RE
IMP
OR
TA
NT
If a
recr
uite
r w
as s
earc
hing
a
grou
p fo
r so
meo
ne a
nd
foun
d th
is li
st o
f con
tact
s,
who
wou
ld t
hey
call
first
?
Link
ed in
giv
es y
our
prof
ile
sear
ch p
ositi
onin
g po
ints
ba
sed
upon
:
•# o
f rec
omm
enda
tions
•# o
f peo
ple
in y
our
netw
ork
•Fre
quen
cy o
f act
ivity
13
LIN
KE
D IN
JO
B P
OS
TIN
GS
IN G
RO
UP
S-
WH
AT
NO
TT
O D
O!
14
TIP
: AS
KIN
G F
OR
INT
RO
DU
CT
ION
S
-LE
VE
RA
GIN
GY
OU
R S
OC
IAL
NE
TW
OR
K
15
10 S
TE
PS
TO
A F
AS
T S
TA
RT
O
N L
INK
ED
IN
1.S
etup
a c
ompl
ete
prof
ile +
res
ume
2.R
egis
ter m
ultip
le e
mai
l add
ress
es u
sed
in s
ettin
gs p
age
3.($
) G
o to
ww
w.T
opLi
nked
.com
and
invi
te th
e to
p 10
0 lin
ked
in
peop
le
4.U
se th
e Im
port
Out
look
or
web
mai
l con
tact
s to
ols
–In
vite
ALL
5.S
earc
h fo
r an
d In
vite
LIO
Nm
embe
rs to
join
you
r ne
twor
k6.
Sea
rch
/ Inv
ite fr
iend
s, p
ast c
o-w
orke
rs, a
lum
ni e
tc7.
Sea
rch
/ Joi
n af
finity
gro
ups
in y
our
indu
stry
and
pro
fess
ion
8.W
rite
20 r
ecom
men
datio
ns
for
cent
ers
of in
fluen
ce y
ou k
now
and
re
spec
t9.
Par
ticip
ate
in d
iscu
ssio
ns a
nd a
nsw
er q
uest
ions
in g
roup
s th
at r
elat
e to
you
r fie
ld o
f exp
ertis
e da
ily10
.B
ecom
e an
exp
ert –
Reg
ular
ly A
nsw
er q
uest
ions
in y
our
area
of
expe
rtis
e
16
MO
VIN
G O
NLI
NE
NE
TW
OR
KIN
G T
O T
HE
N
EX
T L
EV
EL
–W
WW
.ME
ET
UP
.CO
M
Pro
fess
iona
l Ass
ocia
tions
Em
ploy
ed p
rofe
ssio
nals
in
your
indu
stry
17 17
SO
CIA
L N
ET
WO
RK
ET
IQU
ET
TE
DO
’S A
ND
DO
N’T
S
Sou
rce:
You
Tub
e vi
deo
post
ed b
y H
appy
Slip
Pro
duct
ions
18 18
SE
TU
P T
IPS
FO
R U
SIN
GF
AC
EB
OO
K
19
BE
ST
TO
TA
RG
ET
SP
EC
IFIC
EM
PLO
YE
RS
R
AT
HE
R T
HA
N B
Y L
OC
AT
ION
TIP
: B
ecom
e a
Frie
nd o
f em
ploy
ers
you
wan
t to
wor
k fo
r an
d re
ceiv
e no
tices
abo
ut jo
bs
BE
FO
RE
they
are
pos
ted
on th
e m
ajor
job
boar
ds!
20
WH
AT
AB
OU
T T
HIS
TW
ITT
ER
TH
ING
?
-
WH
O C
AR
ES
WH
AT
YO
U A
TE
TO
DA
Y?
21
HO
W D
O E
MP
LOY
ER
S U
SE
TW
ITT
ER
FO
R
RE
CR
UIT
ING
?
•R
ecru
iters
Tw
eet j
obs
to
jobs
eeke
rs b
y jo
b ty
pe o
r in
dust
ry
•E
mpl
oyee
s Tw
eet i
nsid
er
jobs
to th
eir
frie
nds
to g
et
refe
rral
fees
•S
ourc
ing
Rec
ruite
rs a
re
sear
chin
g pr
ofile
s fo
r “P
assi
ve T
alen
t”
•C
ompa
nies
Tw
eet
jobs
an
d se
rvic
e em
ploy
ee a
nd
cust
omer
nee
ds
22
SE
AR
CH
TW
ITT
ER
PO
ST
S F
OR
JO
B
AN
NO
UN
CE
ME
NT
S A
ND
“IN
SID
ER
” JO
BS
ww
w.tw
eeta
g.co
m
23
MO
NIT
OR
TW
EE
TS
BY
KE
YW
OR
D O
R J
OB
T
ITLE
FO
R J
OB
S A
T S
PE
CIF
IC C
OM
PA
NIE
S
24
SA
VE
TIM
E U
SIN
G S
OC
IAL
NE
TW
OR
K
AG
GR
EG
RA
TO
RS
ww
w.s
poke
o.co
m
ww
w.p
orfil
actic
.com
w
ww
.ista
lkr.c
om
ww
w.p
rofil
efly
.com
w
ww
.mas
habl
e.co
m
http
://tin
yurl.
com
/soc
ial-n
etw
ork-
aggr
egat
ors
25
WH
AT
SN
EX
T?
BE
ING
FO
UN
D B
Y
RE
CR
UIT
ER
S S
EA
RC
HIN
G F
OR
YO
U!
ww
w.n
aym
z.co
m
ww
w.R
ecru
iting
-Con
sulta
nt.c
om
ww
w.S
crib
d.co
m
ww
w.L
inke
dIN
.com
w
ww
.Car
lKut
smod
e.co
m
Rec
ruitm
ent O
ptim
izat
ion
Con
sulta
nt
Chi
cago
26
CR
EA
TIN
G A
FR
EE
SE
AR
CH
EN
GIN
E
OP
TIM
IZE
D R
ES
UM
E W
EB
PA
GE w
ww
.em
urse
.com
w
ww
.scr
ibd.
com
27
FR
EE
VIS
UA
L R
ES
UM
E W
EB
PA
GE
FO
R
CR
EA
TIV
E P
EO
PLE
ww
w.V
isua
lCV.
com
28 28
RE
CA
P:
“WO
RK
SM
AR
T…
NO
T H
AR
D”
C
AR
L’S
JO
B S
EA
RC
H M
ET
HO
DO
LOG
Y
Fol
low
the
Pro
cess
to
get i
n th
e G
ame
!+
Fol
low
up
Def
ine
Your
IDE
AL
Job
Def
ine
Your
IDE
AL
Job
Iden
tify
Tar
get
Em
ploy
ers
Bui
ld y
our
Soc
ial
Net
wor
ks
Cre
ate
a W
eb
Opt
imiz
edR
esum
e
Wor
k S
mar
tJo
b bo
ards
Don
’t as
k fo
r a
JOB
Be
a R
efer
ral
into
a J
ob
1.B
e or
gani
zed
and
targ
et y
our
effo
rts
2.B
e vi
sibl
e on
line
to
get e
mpl
oyer
s to
F
IND
YO
U!
3.B
uild
you
r so
cial
ne
twor
ks a
nd g
et
refe
rred
“in
side
r”
jobs
bef
ore
they
are
po
sted
4.G
et H
IRE
D F
AS
TE
R!
Pos
t you
r re
sum
e &
Bio
to
be
foun
d
29
QU
ES
TIO
NS
?
Car
l Kut
smod
e, P
artn
erta
lent
RIS
Ew
ww
.tale
ntR
ISE
.com
Ph
773
509
6801
C
arlk
utsm
ode@
tale
ntris
e.co
m
For
mor
e jo
b se
arch
tips
and
res
ourc
es, j
oin:
w
ww
.Job
Sea
rchI
nsid
erT
ips.
com
to s
hare
res
ourc
es,
ask
ques
tions
, net
wor
k fo
r co
ntac
ts a
nd m
ore!
30
AP
PE
ND
IX
31
RE
SU
ME
“CA
RE
ER
SU
MM
AR
Y”
TIP
S
•S
ell Y
ours
elf a
s yo
u do
in a
cov
er le
tter u
sing
a “
Car
eer S
umm
ary”
-D
escr
ibe
high
dem
and
thin
gs a
nd tr
ansf
erra
ble
skill
s th
at y
ou h
ave
done
at p
revi
ous
empl
oyer
s w
hich
indi
cate
top
per
form
ance
in y
our
role
s. In
tern
ship
s, f
reel
ance
wor
k, p
art o
r fu
ll tim
e jo
bs a
ll ap
ply.
-
The
key
is to
qui
ckly
and
con
cise
ly c
omm
unic
ate
that
you
are
a T
OP
PE
RF
OR
ME
R w
ith
quan
tifia
ble
fact
s:
-A
n id
ea y
ou h
ad th
at s
aved
the
com
pany
mon
ey?
Incr
ease
d R
OI?
-
A te
am th
at y
ou le
ad to
suc
cess
ful c
ompl
etio
n of
a p
roje
ct a
head
of s
ched
ule
or u
nder
bu
dget
?-
Pro
mot
ed fa
ster
tha
n ot
hers
? S
ever
al p
rom
otio
ns?
-P
ositi
ve R
evie
ws?
A
war
ds r
ecei
ved?
Spe
cial
rec
ogni
tion
rece
ived
? C
ertif
icat
ions
?
•U
se b
ulle
t po
ints
hig
hlig
htin
g si
gnifi
cant
ach
ieve
men
ts
and/
or q
ualif
icat
ions
-U
se a
ctio
n w
ords
and
act
ion
verb
s -
Cre
ated
, des
igne
d, d
evel
oped
-D
irect
ed, m
otiv
ated
, org
aniz
ed,
supe
rvis
ed-
Ach
ieve
d, a
naly
zed,
impl
emen
ted,
initi
ated
, aw
arde
d-
Use
wor
ds t
hat a
re c
omfo
rtab
le a
nd s
ound
nat
ural
to
you
-us
e th
e K
ISS
prin
cipa
l !-
Don
’t us
e w
ords
tha
t you
don
’t kn
ow t
he d
efin
ition
-P
rofe
ssio
nal t
erm
s an
d w
ordi
ng –
avoi
d ac
rony
ms
and
jarg
on
32
EX
AM
PLE
OF
A N
EW
GR
AD
RE
SU
ME
C
AR
EE
R S
UM
MA
RY
NO
TE
: T
his
per
son
had
been
job
sear
chin
g fo
r 6
mon
ths
with
NO
in
terv
iew
req
uest
s.
His
tran
sfer
rabl
e sk
ills
from
inte
rnsh
ips,
fr
eela
nce
wor
k an
d hi
s R
A w
ork
stud
y jo
b w
ere
high
light
ed in
the
sum
mar
y
Afte
r cr
eatin
g th
is
resu
me
sum
mar
y an
d re
-pos
ting
it on
line,
he
had
3 in
terv
iew
re
ques
ts a
nd s
ecur
ed a
gr
eat j
ob w
ithin
4
wee
ks!
33
TE
MP
LAT
E F
OR
WR
ITIN
G A
N E
FF
EC
TIV
E
CA
RE
ER
SU
MM
AR
Y
•E
xper
ienc
ed <
job
title
> pr
ofes
sion
al w
ith o
ver
<#yr
s> e
xper
ienc
e in
the
<typ
e of
indu
stry
> in
dust
ry. S
eeki
ng a
pos
ition
as
a <J
ob ti
tle o
f des
ired
posi
tion>
in
<in
dust
ry o
r ty
pes
of e
mpl
oyer
s>
doin
g<w
hat d
o yo
u w
ant t
o do
>.
Exp
ertis
e in
<st
ate
up to
two
area
s of
exp
ertis
e>.
Car
eer
high
light
s in
clud
e:
�<#
yrs>
exp
erie
nce
doin
g <s
tate
som
ethi
ng y
ou d
o ex
trem
ely
wel
l>�
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s> e
xper
ienc
e w
ith <
stat
e a
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that
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niqu
e to
you
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le o
r in
hig
h de
man
d by
em
ploy
ers>
�R
ecei
ved
<Lis
t a p
rest
igio
us I
ndus
try
OR
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ploy
er s
peci
fic a
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or o
utst
andi
ng
achi
evem
ent
in <
year
(s)>
for
<des
crib
e w
hat a
war
d w
as fo
r>�
Exc
elle
nt <
desc
ribe
soft
skill
s, m
anag
emen
t sk
ills,
sal
es o
r pr
esen
tatio
n sk
ills
rela
tive
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ritic
al th
ings
nee
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e su
cces
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our
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>�
<Add
fina
l sta
tem
ent
abou
t som
ethi
ng u
niqu
e to
YO
U
–bi
lingu
al s
kills
, edu
catio
n,
cert
ifica
tions
, glo
bal e
xper
ienc
e et
c>
34
(AD
VA
NC
ED
) C
RE
AT
ING
A G
OO
GLE
S
EA
RC
H O
PT
IMIZ
ED
CY
BE
R-R
ES
UM
E
–
•M
arke
ting
= 1
1,10
0,00
0
•P
rodu
ct M
anag
er =
135,
000
•P
rodu
ct M
arke
ting
= 9
0,50
0
•P
rodu
ct M
anag
emen
t =
90,
500
•P
rodu
ct M
arke
ting
Man
ager
= 1
8,10
0
•A
ssoc
iate
Bra
nd M
anag
er =
440
0
•M
arke
ting
Man
ager
s =
240
0
•P
ragm
atic
Mar
ketin
g =
240
0
Mar
ketin
g M
anag
er R
esum
e G
oogl
e K
eyw
ord
Ana
lysi
s
http
://tin
yurl.
com
/goo
gle-
sear
ch-k
eyw
ords