online job search & networking

34
1 ONLINE JOB SEARCH & NETWORKING INSIDER TIPS, TOOLS & STRATEGIES THAT WORK! Presented By: Carl Kutsmode Loyola A&S ‘85 Partner at talentRISE www.talentRISE.com

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Page 1: ONLINE JOB SEARCH & NETWORKING

1

ON

LIN

E J

OB

SE

AR

CH

& N

ET

WO

RK

ING

INS

IDE

R T

IPS

, TO

OLS

& S

TR

AT

EG

IES

TH

AT

WO

RK

!

Pre

sent

ed B

y:

Car

l Kut

smod

eLo

yola

A

&S

‘85

Par

tner

at t

alen

tRIS

Ew

ww

.tale

ntR

ISE

.com

Page 2: ONLINE JOB SEARCH & NETWORKING

2

DIS

CU

SS

ION

PO

INT

S

•Evo

lutio

n of

how

em

ploy

ers

and

job

seek

ers

use

the

inte

rnet

to c

onne

ct

onlin

e in

toda

y’s

econ

omy

•Soc

ial n

etw

orki

ng s

ucce

ss ti

ps:

Link

ed in

, Fac

eboo

k&

Tw

itter

•Onl

ine

job

sear

ch a

nd n

etw

orki

ng

“Do’

s an

d D

on’ts

How

do

I get

pas

t the

re

sum

e “B

lack

Hol

e”

Page 3: ONLINE JOB SEARCH & NETWORKING

3

HO

W E

MP

LOY

ER

S T

HIN

K IN

TO

DA

Y’S

E

CO

NO

MIC

CLI

MA

TE

•I’m

Ove

rwor

ked:

“If

I pos

t thi

s jo

b on

line,

I am

goi

ng to

get

thou

sand

s of

un

qual

ified

app

lican

ts I

have

to r

evie

w to

find

a fe

w g

ood

ones

...”

•I a

m S

tres

sed

Out

:“M

y em

ploy

er h

as la

id o

ff ev

eryo

ne in

rec

ruiti

ng /

HR

but

m

e an

d no

w I

am d

oing

the

job

of 3

peo

ple…

•I o

nly

wan

t “T

OP

PE

RF

OR

ME

RS

”: “

M

y hi

ring

man

ager

will

onl

yco

nsid

er

prov

en to

p pe

rfor

mer

s an

d be

caus

e th

ere

are

so m

any

peop

le to

cho

ose

from

, th

ey w

ant t

hem

to h

ave

ever

ythi

ng o

n th

eir

wis

h lis

t!...

Bot

tom

Lin

e:

“I p

refe

r to

pos

t job

s on

hig

hly

targ

eted

or

FR

EE

si

tes,

sea

rch

for

resu

mes

and

peo

ple

on L

inke

d in

and

Fac

eboo

kO

R n

etw

ork

to fi

nd p

eopl

e w

ho a

re r

efer

red

to m

e by

som

eone

I tr

ust “

Page 4: ONLINE JOB SEARCH & NETWORKING

4

EV

OLU

TIO

N O

F O

NLI

NE

RE

CR

UIT

ING

A

ND

JO

B S

EA

RC

H

Pre

We

bW

eb

1.0

We

b 2

.0

Cra

igsl

ist

Page 5: ONLINE JOB SEARCH & NETWORKING

5

HO

W R

EC

RU

ITE

RS

FIN

D Y

OU

ON

LIN

E?

Em

ploy

erJo

b S

eeke

r

Soc

ial N

etw

ork

EX

PE

RT

EX

PE

RT

+CO

NTA

CT

S

?

Page 6: ONLINE JOB SEARCH & NETWORKING

6

BE

ST

RA

TE

GIC

IN Y

OU

R S

EA

RC

H-

FO

CU

S T

IME

WH

ER

E E

MP

LOY

ER

S D

O!

Less

than

20%

of a

ll jo

bs a

re v

isib

le th

roug

h jo

b bo

ards

, adv

ertis

ing

and

recr

uitin

g fir

ms,

but

95%

of a

ll jo

b se

eker

s us

e th

ese

trad

ition

al s

ourc

es to

se

arch

for

a jo

b!

Trad

ition

al S

ourc

esN

etw

orki

ng /

Rel

atio

nshi

ps

Sou

rce:

http

://jo

bbai

t.co

Page 7: ONLINE JOB SEARCH & NETWORKING

7 7

TH

E D

O’S

AN

D D

ON

’TS

OF

EF

FE

CT

IVE

O

NLI

NE

AN

D O

FF

LIN

E N

ET

WO

RK

ING

Sou

rce:

You

Tub

e

http

://w

ww

.you

tube

.com

/wat

ch?v

=X

uM0K

tW73

WU

Page 8: ONLINE JOB SEARCH & NETWORKING

8

NE

TW

OR

KIN

G 1

01

-T

IP:

DO

N’T

AS

K P

EO

PLE

FO

R A

JO

B!

•Net

wor

k fo

r inf

orm

atio

n, r

efer

rals

and

adv

ice

from

pe

ople

you

m

eet o

nlin

e O

R in

per

son.

•Be

sure

to fi

rst s

how

inte

rest

in th

e pe

rson

you

ar

e ne

twor

king

w

ith a

nd le

t the

m a

sk y

ou w

hat y

ou d

o an

d ho

w th

ey

can

help

yo

u -Le

ss li

kely

to e

ncou

nter

rej

ectio

n-

Exp

oses

you

to h

igh

leve

l pos

ition

s an

d co

ntac

ts th

at m

ay b

e le

ss li

kely

to b

e ad

vert

ised

-Le

ss c

ompe

titio

n fo

r th

e hi

dden

, una

dver

tised

jobs

•Alw

ays

pres

ent a

pos

itive

, opt

imis

tic a

ttitu

de w

hen

inte

ract

ing

with

peo

ple

you

are

netw

orki

ng w

ith-

If yo

u so

und

and

act d

espe

rate

, peo

ple

will

be

resi

stan

t to

help

you

Page 9: ONLINE JOB SEARCH & NETWORKING

9

AR

E M

OR

E S

OC

IAL

NE

TW

OR

K F

RIE

ND

S A

ND

C

ON

TA

CT

S B

ET

TE

R T

HA

N B

EIN

G S

ELE

CT

IVE

?

Fac

toid

s

Fac

eboo

kis

now

the

mos

t vi

site

d so

cial

net

wor

k w

ith

near

ly 1

.2 b

illio

n vi

sits

in

Janu

ary

2009

.

Twitt

er j

umpe

d fr

om 2

2ndm

ost

visi

ted

soci

al n

etw

ork

in J

anua

ry

2008

to th

e th

ird m

ost v

isite

d in

Ja

nuar

y 20

09.

A g

row

th o

f 1,

227%

in 1

2 m

onth

s.

Link

ed IN

use

con

tinue

s to

gr

ow s

tead

ily a

nd is

in 5

thpl

ace

–up

from

9th

plac

e in

200

8.

Page 10: ONLINE JOB SEARCH & NETWORKING

10

ON

LIN

E S

OC

IAL

NE

TW

OR

KIN

G

-G

EN

ER

AL

RU

LES

TO

FO

LLO

W

On

Bus

ines

s F

ocus

ed N

etw

orks

Mor

e co

ntac

ts a

re b

ette

r fo

r sa

les

and

job

netw

orki

ng•

Opt

iona

lly b

e se

lect

ive

in n

ot a

ccep

ting

som

e pe

ople

•Li

nked

in h

as p

rote

ctio

ns r

egar

ding

con

nect

ing

dire

ctly

with

you

r co

ntac

ts b

y pe

ople

yo

u do

n’t k

now

On

Soc

ial F

ocus

ed N

etw

orks

•B

e s

elec

tive

in y

our

frie

nd c

onne

ctio

ns•

Bec

ome

frie

nds

or fa

ns o

f tar

gete

d em

ploy

ers

and

thei

r ca

reer

s pa

ges

•C

onne

ct w

ith fr

iend

s, fa

mily

, co-

wor

kers

and

oth

ers

who

you

wan

t to

stay

co

nnec

ted

with

soc

ially

•S

et y

our

priv

acy

setti

ngs

to y

our

leve

l of c

omfo

rt r

egar

ding

info

rmat

ion

othe

rs c

an

post

on

your

pag

e

Page 11: ONLINE JOB SEARCH & NETWORKING

11

SE

AR

CH

/ JO

IN G

RO

UP

S B

Y-

AF

FIN

ITY

, IN

DU

ST

RY

, JO

B, L

OC

AT

ION

Page 12: ONLINE JOB SEARCH & NETWORKING

12

WH

Y L

INK

ED

IN R

EC

OM

ME

ND

AT

ION

S A

ND

C

ON

TA

CT

S A

RE

IMP

OR

TA

NT

If a

recr

uite

r w

as s

earc

hing

a

grou

p fo

r so

meo

ne a

nd

foun

d th

is li

st o

f con

tact

s,

who

wou

ld t

hey

call

first

?

Link

ed in

giv

es y

our

prof

ile

sear

ch p

ositi

onin

g po

ints

ba

sed

upon

:

•# o

f rec

omm

enda

tions

•# o

f peo

ple

in y

our

netw

ork

•Fre

quen

cy o

f act

ivity

Page 13: ONLINE JOB SEARCH & NETWORKING

13

LIN

KE

D IN

JO

B P

OS

TIN

GS

IN G

RO

UP

S-

WH

AT

NO

TT

O D

O!

Page 14: ONLINE JOB SEARCH & NETWORKING

14

TIP

: AS

KIN

G F

OR

INT

RO

DU

CT

ION

S

-LE

VE

RA

GIN

GY

OU

R S

OC

IAL

NE

TW

OR

K

Page 15: ONLINE JOB SEARCH & NETWORKING

15

10 S

TE

PS

TO

A F

AS

T S

TA

RT

O

N L

INK

ED

IN

1.S

etup

a c

ompl

ete

prof

ile +

res

ume

2.R

egis

ter m

ultip

le e

mai

l add

ress

es u

sed

in s

ettin

gs p

age

3.($

) G

o to

ww

w.T

opLi

nked

.com

and

invi

te th

e to

p 10

0 lin

ked

in

peop

le

4.U

se th

e Im

port

Out

look

or

web

mai

l con

tact

s to

ols

–In

vite

ALL

5.S

earc

h fo

r an

d In

vite

LIO

Nm

embe

rs to

join

you

r ne

twor

k6.

Sea

rch

/ Inv

ite fr

iend

s, p

ast c

o-w

orke

rs, a

lum

ni e

tc7.

Sea

rch

/ Joi

n af

finity

gro

ups

in y

our

indu

stry

and

pro

fess

ion

8.W

rite

20 r

ecom

men

datio

ns

for

cent

ers

of in

fluen

ce y

ou k

now

and

re

spec

t9.

Par

ticip

ate

in d

iscu

ssio

ns a

nd a

nsw

er q

uest

ions

in g

roup

s th

at r

elat

e to

you

r fie

ld o

f exp

ertis

e da

ily10

.B

ecom

e an

exp

ert –

Reg

ular

ly A

nsw

er q

uest

ions

in y

our

area

of

expe

rtis

e

Page 16: ONLINE JOB SEARCH & NETWORKING

16

MO

VIN

G O

NLI

NE

NE

TW

OR

KIN

G T

O T

HE

N

EX

T L

EV

EL

–W

WW

.ME

ET

UP

.CO

M

Pro

fess

iona

l Ass

ocia

tions

Em

ploy

ed p

rofe

ssio

nals

in

your

indu

stry

Page 17: ONLINE JOB SEARCH & NETWORKING

17 17

SO

CIA

L N

ET

WO

RK

ET

IQU

ET

TE

DO

’S A

ND

DO

N’T

S

Sou

rce:

You

Tub

e vi

deo

post

ed b

y H

appy

Slip

Pro

duct

ions

Page 18: ONLINE JOB SEARCH & NETWORKING

18 18

SE

TU

P T

IPS

FO

R U

SIN

GF

AC

EB

OO

K

Page 19: ONLINE JOB SEARCH & NETWORKING

19

BE

ST

TO

TA

RG

ET

SP

EC

IFIC

EM

PLO

YE

RS

R

AT

HE

R T

HA

N B

Y L

OC

AT

ION

TIP

: B

ecom

e a

Frie

nd o

f em

ploy

ers

you

wan

t to

wor

k fo

r an

d re

ceiv

e no

tices

abo

ut jo

bs

BE

FO

RE

they

are

pos

ted

on th

e m

ajor

job

boar

ds!

Page 20: ONLINE JOB SEARCH & NETWORKING

20

WH

AT

AB

OU

T T

HIS

TW

ITT

ER

TH

ING

?

-

WH

O C

AR

ES

WH

AT

YO

U A

TE

TO

DA

Y?

Page 21: ONLINE JOB SEARCH & NETWORKING

21

HO

W D

O E

MP

LOY

ER

S U

SE

TW

ITT

ER

FO

R

RE

CR

UIT

ING

?

•R

ecru

iters

Tw

eet j

obs

to

jobs

eeke

rs b

y jo

b ty

pe o

r in

dust

ry

•E

mpl

oyee

s Tw

eet i

nsid

er

jobs

to th

eir

frie

nds

to g

et

refe

rral

fees

•S

ourc

ing

Rec

ruite

rs a

re

sear

chin

g pr

ofile

s fo

r “P

assi

ve T

alen

t”

•C

ompa

nies

Tw

eet

jobs

an

d se

rvic

e em

ploy

ee a

nd

cust

omer

nee

ds

Page 22: ONLINE JOB SEARCH & NETWORKING

22

SE

AR

CH

TW

ITT

ER

PO

ST

S F

OR

JO

B

AN

NO

UN

CE

ME

NT

S A

ND

“IN

SID

ER

” JO

BS

ww

w.tw

eeta

g.co

m

Page 23: ONLINE JOB SEARCH & NETWORKING

23

MO

NIT

OR

TW

EE

TS

BY

KE

YW

OR

D O

R J

OB

T

ITLE

FO

R J

OB

S A

T S

PE

CIF

IC C

OM

PA

NIE

S

Page 24: ONLINE JOB SEARCH & NETWORKING

24

SA

VE

TIM

E U

SIN

G S

OC

IAL

NE

TW

OR

K

AG

GR

EG

RA

TO

RS

ww

w.s

poke

o.co

m

ww

w.p

orfil

actic

.com

w

ww

.ista

lkr.c

om

ww

w.p

rofil

efly

.com

w

ww

.mas

habl

e.co

m

http

://tin

yurl.

com

/soc

ial-n

etw

ork-

aggr

egat

ors

Page 25: ONLINE JOB SEARCH & NETWORKING

25

WH

AT

SN

EX

T?

BE

ING

FO

UN

D B

Y

RE

CR

UIT

ER

S S

EA

RC

HIN

G F

OR

YO

U!

ww

w.n

aym

z.co

m

ww

w.R

ecru

iting

-Con

sulta

nt.c

om

ww

w.S

crib

d.co

m

ww

w.L

inke

dIN

.com

w

ww

.Car

lKut

smod

e.co

m

Rec

ruitm

ent O

ptim

izat

ion

Con

sulta

nt

Chi

cago

Page 26: ONLINE JOB SEARCH & NETWORKING

26

CR

EA

TIN

G A

FR

EE

SE

AR

CH

EN

GIN

E

OP

TIM

IZE

D R

ES

UM

E W

EB

PA

GE w

ww

.em

urse

.com

w

ww

.scr

ibd.

com

Page 27: ONLINE JOB SEARCH & NETWORKING

27

FR

EE

VIS

UA

L R

ES

UM

E W

EB

PA

GE

FO

R

CR

EA

TIV

E P

EO

PLE

ww

w.V

isua

lCV.

com

Page 28: ONLINE JOB SEARCH & NETWORKING

28 28

RE

CA

P:

“WO

RK

SM

AR

T…

NO

T H

AR

D”

C

AR

L’S

JO

B S

EA

RC

H M

ET

HO

DO

LOG

Y

Fol

low

the

Pro

cess

to

get i

n th

e G

ame

!+

Fol

low

up

Def

ine

Your

IDE

AL

Job

Def

ine

Your

IDE

AL

Job

Iden

tify

Tar

get

Em

ploy

ers

Bui

ld y

our

Soc

ial

Net

wor

ks

Cre

ate

a W

eb

Opt

imiz

edR

esum

e

Wor

k S

mar

tJo

b bo

ards

Don

’t as

k fo

r a

JOB

Be

a R

efer

ral

into

a J

ob

1.B

e or

gani

zed

and

targ

et y

our

effo

rts

2.B

e vi

sibl

e on

line

to

get e

mpl

oyer

s to

F

IND

YO

U!

3.B

uild

you

r so

cial

ne

twor

ks a

nd g

et

refe

rred

“in

side

r”

jobs

bef

ore

they

are

po

sted

4.G

et H

IRE

D F

AS

TE

R!

Pos

t you

r re

sum

e &

Bio

to

be

foun

d

Page 29: ONLINE JOB SEARCH & NETWORKING

29

QU

ES

TIO

NS

?

Car

l Kut

smod

e, P

artn

erta

lent

RIS

Ew

ww

.tale

ntR

ISE

.com

Ph

773

509

6801

C

arlk

utsm

ode@

tale

ntris

e.co

m

For

mor

e jo

b se

arch

tips

and

res

ourc

es, j

oin:

w

ww

.Job

Sea

rchI

nsid

erT

ips.

com

to s

hare

res

ourc

es,

ask

ques

tions

, net

wor

k fo

r co

ntac

ts a

nd m

ore!

Page 30: ONLINE JOB SEARCH & NETWORKING

30

AP

PE

ND

IX

Page 31: ONLINE JOB SEARCH & NETWORKING

31

RE

SU

ME

“CA

RE

ER

SU

MM

AR

Y”

TIP

S

•S

ell Y

ours

elf a

s yo

u do

in a

cov

er le

tter u

sing

a “

Car

eer S

umm

ary”

-D

escr

ibe

high

dem

and

thin

gs a

nd tr

ansf

erra

ble

skill

s th

at y

ou h

ave

done

at p

revi

ous

empl

oyer

s w

hich

indi

cate

top

per

form

ance

in y

our

role

s. In

tern

ship

s, f

reel

ance

wor

k, p

art o

r fu

ll tim

e jo

bs a

ll ap

ply.

-

The

key

is to

qui

ckly

and

con

cise

ly c

omm

unic

ate

that

you

are

a T

OP

PE

RF

OR

ME

R w

ith

quan

tifia

ble

fact

s:

-A

n id

ea y

ou h

ad th

at s

aved

the

com

pany

mon

ey?

Incr

ease

d R

OI?

-

A te

am th

at y

ou le

ad to

suc

cess

ful c

ompl

etio

n of

a p

roje

ct a

head

of s

ched

ule

or u

nder

bu

dget

?-

Pro

mot

ed fa

ster

tha

n ot

hers

? S

ever

al p

rom

otio

ns?

-P

ositi

ve R

evie

ws?

A

war

ds r

ecei

ved?

Spe

cial

rec

ogni

tion

rece

ived

? C

ertif

icat

ions

?

•U

se b

ulle

t po

ints

hig

hlig

htin

g si

gnifi

cant

ach

ieve

men

ts

and/

or q

ualif

icat

ions

-U

se a

ctio

n w

ords

and

act

ion

verb

s -

Cre

ated

, des

igne

d, d

evel

oped

-D

irect

ed, m

otiv

ated

, org

aniz

ed,

supe

rvis

ed-

Ach

ieve

d, a

naly

zed,

impl

emen

ted,

initi

ated

, aw

arde

d-

Use

wor

ds t

hat a

re c

omfo

rtab

le a

nd s

ound

nat

ural

to

you

-us

e th

e K

ISS

prin

cipa

l !-

Don

’t us

e w

ords

tha

t you

don

’t kn

ow t

he d

efin

ition

-P

rofe

ssio

nal t

erm

s an

d w

ordi

ng –

avoi

d ac

rony

ms

and

jarg

on

Page 32: ONLINE JOB SEARCH & NETWORKING

32

EX

AM

PLE

OF

A N

EW

GR

AD

RE

SU

ME

C

AR

EE

R S

UM

MA

RY

NO

TE

: T

his

per

son

had

been

job

sear

chin

g fo

r 6

mon

ths

with

NO

in

terv

iew

req

uest

s.

His

tran

sfer

rabl

e sk

ills

from

inte

rnsh

ips,

fr

eela

nce

wor

k an

d hi

s R

A w

ork

stud

y jo

b w

ere

high

light

ed in

the

sum

mar

y

Afte

r cr

eatin

g th

is

resu

me

sum

mar

y an

d re

-pos

ting

it on

line,

he

had

3 in

terv

iew

re

ques

ts a

nd s

ecur

ed a

gr

eat j

ob w

ithin

4

wee

ks!

Page 33: ONLINE JOB SEARCH & NETWORKING

33

TE

MP

LAT

E F

OR

WR

ITIN

G A

N E

FF

EC

TIV

E

CA

RE

ER

SU

MM

AR

Y

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xper

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job

title

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ver

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xper

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the

<typ

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pos

ition

as

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ired

posi

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in

<in

dust

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r ty

pes

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mpl

oyer

s>

doin

g<w

hat d

o yo

u w

ant t

o do

>.

Exp

ertis

e in

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ate

up to

two

area

s of

exp

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Car

eer

high

light

s in

clud

e:

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yrs>

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doin

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r in

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ecei

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Page 34: ONLINE JOB SEARCH & NETWORKING

34

(AD

VA

NC

ED

) C

RE

AT

ING

A G

OO

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S

EA

RC

H O

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CY

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R-R

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anag

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000

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0

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anag

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s =

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g =

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Mar

ketin

g M

anag

er R

esum

e G

oogl

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eyw

ord

Ana

lysi

s

http

://tin

yurl.

com

/goo

gle-

sear

ch-k

eyw

ords