Using Social Networking in the Job Search

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This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.


Using Social Networking in the Job Search

Social Networking

and the Job Search

April 2010

David Swinney, Social Media Specialist

Who is David Swinney?

30-year veteran of Texas Instruments

15 years in Information Technology

Web design and content management

Software provisioning and project management

Vendor relationship management

Social media

Skills and Interests

Social networking / social media

Web technologies

Windows 7, Office 2007, and Office 2010

What is Social Networking?

Social networking is the practice of

expanding the number of one's business

and/or social contacts by making

connections through individuals.


Social Networking Architecture

Profile tell the world about yourself

Friends / Connections trusted members of network

Groups members with common interests

Discussions interaction between group members

Blogs keep members informed as to activities

Widgets customize your network to reflect your personality

Why Social Networking must be

part of your job search strategy

Who is using Social Networking to

Find Jobs?

Social Networks Provide Visibility

Unlimited access to professionals within your targeted audience

Niche groups make finding your audience that much easier LinkedIn Meetup Ning YouTube

Social Networks Provide


One of two key elements

to success in social


Being open about your goals

allows you to connect with

others on common ground

First step in the process of

Know, Like, Trust.

Social Networks Help You

Give to Get

Second key to success

in social networking

Help others to get them

to help you and discover

who can help you

Start by simply asking

How can I help you?

Ask for a third-party

endorsement or


Social Networks Allow Nobodies to

Become Somebodies

You dont know who can help you.

You dont know who knows someone else

who may help you.

An avid networker you have never met or

heard of is a better resource than a celebrity.

Social Networks Are Being Used by

Corporations and Professionals

Corporations are connecting with prospects, customers, vendors, and other stakeholders

Business professionals are doing the same

It makes sense to take your job search there as well

Social Networks Are Revolutionizing

World of Recruiting

Better recruits

Better ROI



Social Networks Are Being Used by

Recruiters and Hiring Managers 72% of recruiters

plan to spend more time recruiting via social media this year

Half expect to spend less time on job boards

66% Have successfully hired a candidate through an online social network

Only 24% of candidates disclose social networking presence

Source: survey of 440 HR professionals

Recruiters are Saying

Those who embrace and exploit these newer technologies will gain a significant advantage over their colleagues who are restricting themselves to established job search methods Joel Cheesman, recruitment issues blogger @

Gaining a significant web presence is crucial in a job search Some recruiters who wont call you unless you have a presence

and significant Google visibility. Martin Buckland, recruiter

Make sure you have your work history, a little bit about yourself, and ways you can be reached (create a new Gmail or hotmail or whatever if you want to keep your personal one private) Marin K. Burns, Recruiting Manager, Gardner Resources

Executives Too?

Number of online job postings has declined.

Large numbers of recruiters maintain a presence

on Linkedin.

Recruiters search online for candidates instead of

advertising on job boards.

Executive recruiters search the Internet for

information on executive candidates.

Executives seeking employment CANNOT

AFFORD to not participate in social


How do you find a job via Social

Networking?Start by adopting a FIA approach:

Find. Identify people and/or companies for whom you would like to work.

Interact. Connect with those people via social networks and through private contact. Demonstrate

your knowledge and be helpful to them.

Ask. Ask (directly or indirectly) if those people can help you get a job, or if they can put you in contact

with someone who can.

Social Networking tools for the

job search

Google Reader

Keep up to date with industry

trends and news.

Subscribe to job listings by

keyword and position.

Clean up your e-mail inbox.

Google Reader

How to Use Google Reader

Monitoring Your Brand With

Google Reader


Google Alerts

Subscribe to job search topics

or targeted companies by


Choose between delivery via e-

mail or review in Google


Google Alerts

The Big 3 Social Networks

Big 3 Usage Comparison

LinkedIn is an online network of more than 24 million experienced

professionals from around the world, representing 150 industries. Monthly Normalized Metrics (February 2010)


Your profile is more than your online resume

Build a meaningful, professional network

Establish yourself as an authority

Find new opportunities

Twitter is a free social networking and micro-blogging service. In

countries all around the world, people follow the sources most relevant

to them and access information via Twitter as it happensfrom breaking

world news to updates from friends. Monthly Normalized Metrics (February 2010)


Create a targeted, professional profile

Build a meaningful network

Establish yourself as an authority by adding


Find new opportunities

How companies are using Twitter to

find candidates

Many big companies now list job openings on


Cheaper and less-crowded alternative to job


Allows them to

target social media-savvy job hunters, and

convey an innovative image.

How candidates are using Twitter to

find jobs

Follow feeds that aggregate jobs from multiple


Use Twitter search to research prospective


Connect with individuals who work at targeted


Chance to interact directly with companies'


Can be more convenient than job boards.


Partnership announced in November 2009

When you set your status on LinkedIn you can now tweet it as well

amplifies it to your followers

amplifies it to real-time search services like Twitter Search, Google, and Bing

When you tweet, you can send that message to your LinkedIn connections as well from any Twitter service or tool

Add #in or #li hashtag to tweets to update LinkedIn status

How to Use Twitter

Twitter and the Job Search

and-the-job-search Monthly Normalized Metrics (February 2010)

Facebook is a social utility that helps people communicate more

efficiently with their friends, family and coworkers.


Make a decision whether to keep Facebook social or expand your use.

If you decide to use Facebook for professional networking,

take a close look at your Profile and decide what you want business contacts or

prospective employers to see - and what you don't.

Create a simple profile (or clean up with your existing one) with minimal graphics and widgets.


Limit the photos you post.

Post content relevant to your job search or


Use Facebook email to build relationships with

your Friends.

Choose your Friends wisely.

How it can work for people who know

how to use Social Networking Sites


124 friends

218 connections

Noticed an old friend got a new job. Commented on his status. Led to lunch. He suggests a job opportunity not available on job boards.

A connection of a connection notices my profile (online bio), sent me a message & wants to collaborate on business, coffee meeting is next week.

Headhunter found my profile, called me for a job not posted on a board

I answered a question, person who asked it liked my answer and wants to stay connected based on subject matter expertise

Friends with my university pals. One of them needs freelance help on


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