the missing link(s)
DESCRIPTION
Ben Cook, SEO manager of Network Solutions, explains how to get more inbound links to your website, thus improving your search engine rankings.TRANSCRIPT
The Missing Link(s)
Ben Cook,SEO Manager
Network Solutions
What Are Links?
What Are Links?
A 2009 survey of SEO industry leaders returned these as the top 3 Search Ranking Factors
1. Keyword Focused Anchor Text of External Links
2. External Link Popularity (quantity/quality of external links)
3. Diversity of Link Sources (links from many unique root domains)
How Important Are Links?
Unfortunately, all links are NOT created equal!
1. From an authority domain…
2. On a well linked page…
3. Within relevant content…
4. Does not have NoFollow Tag applied
What to Look for in a Link
Authority Domain = Good
Unrelated Content = FAIL
rel=“nofollow” = Useless
How Do I Get More Links?
1.Create Them (Boring but effective)
2.Buy Them (Dangerous & effective)
3.Attract Them (Fun but risky)
How Do I Get More Links?
Creating Links Article Distribution
EzineArticles.com Work.com
Directory Submission Automated = Easy Manual = Effective
Guest Blogging Read the blog first!
Client Sites
Create “Hubs” HubPages Squidoo Micro-sites
Social Media Sites Go Niche Don’t Spam!
Link Exchanges Be Careful!
Buy Links - DANGEROUS!
Buy Links - DANGEROUS! Link Vendors
Rentals = Expensive Direct Buys
Do Your Research Be Discrete
Sponsored Articles Buy Websites
Gradual Changes
Safer Options Sponsor Events Press Releases Free Product
Google Nexus One Lexus
Yahoo & Best of the Web Directories
Attract Links – aka Link Bait
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Attract Links – aka Link Bait Tools Videos Contests Infographics/
Cartoons Quizzes Free Trials Lego Games
Useful Tools for Link BuildingFree Tools
SEObook Toolbar Hub Finder
Yahoo Site Explorer Open Site Explorer
(limited) Google Webmaster
Tools
Paid Tools Raven SEO Tools
Site Finder Backlinks Explorer
Majestic SEO SEOmoz’s LinkScape
• Add One Heaping Dose of Natural (attracted) Links
• To One Heaping Does of Manufactured (created) Links
• Season to Taste with Purchased Links (careful!)
• Repeat as Needed (until #1 in Google)
SEO Recipe
