finding the missing link

© 2002 By Default!

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Slide 1 Finding the

Missing Link

Vicky Robl, Serials SolutionsVicky Robl, Serials SolutionsCarolyn Johnson, Northwest Missouri Carolyn Johnson, Northwest Missouri State UniversityState UniversityJoyce Meldrem, Northwest Missouri Joyce Meldrem, Northwest Missouri State UniversityState UniversityLori Mardis, Northwest Missouri State Lori Mardis, Northwest Missouri State UniversityUniversity

Open URL ResolversOpen URL Resolvers

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The problem a link resolver solves…

• Patron finds an abstract, index or citation that she is interested in and needs to find the full text of the article.

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Options

Finding journals and articles without a management system….

• Patron required to spend time searching through disparate resources.

• Library maintains a homegrown system.

• Users missing a comprehensive solution for finding full text journals and articles.

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OpenURL SolutionEnables an independent link resolver to interlink your many disparate resources

• One linking platform connects multiple resources

• Less administration and maintenance for library• NISO standard creates greater stability• Fewer broken links

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OpenURL linking system

Data about your library’s

collection

Resolver

Full-text

Results page

Citation Full text article or other customized resources

Carries data about desired object

Link resolver compares data in OpenURL with data about library’s collection

Patron selects best option for

full text

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The Importance of DataUnderlying this technology is the Knowledgebase.

Knowledgebase is comprised of two types of data:

Knowledgebase

Resolver Full-text

Results page

Citation

Library Specific Data and Content Provider Data.

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What does accurate data do for you?

Increased specificity of linking• Accurate data combine with OpenURL

technology is the most specific standard for searching for known items

• Links directly to a specific journal, volume, issue or article

• Additional data carried in OpenURL v1.0

Context-Specific Linking• Links presented are customized

specifically for each library, based on their collection.

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Library-Specific Data

Allows each library to customized a larger knowledgebase to reflect your collection.

•Easy to maintain using Request for Quote form, Online Client Center and Serials Solutions knowledgeable support team.

•Examples of customizations include: Add/drop databases from your profile, add proxy server URL, library branding, adding customized holdings dates, etc.

•Changes are updated nightly and available the very next day.

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Content Provider Data

Serials Solutions uses the most comprehensive data available.

•Coverage of more than 700 databases: including journals, coverage dates, title changes, ISSNs, and URLs.

•Neutrality allows for preferred linking agreements which provide unprecedented access to provider meta-data

•Team of data acquisitions track and control incoming data.

•All content provider meta-data updated constantly and available the next day.

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Search Process

Made assignments from MERAC profilesMade assignments from MERAC profiles

– System requirements and functionalitySystem requirements and functionality– Services providedServices provided– Set up and technical supportSet up and technical support– Pricing/costPricing/cost– summarysummary

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Search Process

Contacted Selected VendorsContacted Selected Vendors – Standard list of questionsStandard list of questions

– Shared resultsShared results

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Search Process

Scheduled demos of top three Scheduled demos of top three productsproducts

– Conference callsConference calls

– On-site demoOn-site demo

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Decision Process Contacted librarians using the top three Contacted librarians using the top three

productsproducts

Sample questions:Sample questions:

1.1. Do your students find it easy to use?Do your students find it easy to use?2.2. How satisfied are you with the technical support?How satisfied are you with the technical support?3.3. What do you wish it did that it doesn’t?What do you wish it did that it doesn’t?

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Decision ProcessReported and discussed findingsReported and discussed findings

– Number of customersNumber of customers– Administrative moduleAdministrative module– Article level linkingArticle level linking– Functioning A-Z listFunctioning A-Z list– Price Price

Made decision by consensusMade decision by consensus

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Implementation - Serials Solutions

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Implementation - Northwest

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Implementation - InfoTrac

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Marketing Efforts Immediately Following Implementation Radio Promotions

Frank Baudino (Head Librarian for Frank Baudino (Head Librarian for Information Serv.) contacted radio Information Serv.) contacted radio stations about the new service stations about the new service

Carolyn Johnson provided interviews on:Carolyn Johnson provided interviews on:– KXCV (national public radio affiliate)KXCV (national public radio affiliate)– KZLX (Local student-run radio station)KZLX (Local student-run radio station)

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Marketing Efforts Immediately Following Implementation Newspaper Article

Carolyn Johnson contacted the Northwest Carolyn Johnson contacted the Northwest Missourian (campus newspaper)Missourian (campus newspaper)

Follow-up resulted in the Follow-up resulted in the advertisement not appearing in advertisement not appearing in the newspaperthe newspaper

Future discussion on paying forFuture discussion on paying fornewspaper advertisementsnewspaper advertisements

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Marketing Efforts Immediately Following Implementation

Campus AnnouncementsLori Mardis advertised article linking Lori Mardis advertised article linking

options and A-Z list through “Notices of options and A-Z list through “Notices of the Day”the Day”

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“One stop shopping to see if an article is available fulltext!”

“The A-Z list is a great place to go and see if an article is available locally or in one of our databases”

“Students who want to find articles in a journal title can do so quickly and efficiently!”

“Students are able to find out what database indexes periodicals their instructors require them to read. They can actually search for a topic within all of the issues of a specific periodical.”

“Faculty like the A-Z list because they can have students read articles from current issues of specific journals in their field”

“Students seem reluctant to click on the Article Linker hyperlink – it would help if the link ONLY showed up when other full text possibilities/local holdings were available”

“The article links do not always go down to the article level, but we knew that going in”

Faculty/Staff Evaluation“Sometimes the A-Z list refers to a sub-database collection that we don’t subscribe to –JSTOR’s Arts and Sciences III Collection”

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Student EvaluationSurveyed general education course Surveyed general education course

(English Composition) and upper-division (English Composition) and upper-division course (Marketing Research) for feedback:course (Marketing Research) for feedback:– Did you use one of the library’s databases on Did you use one of the library’s databases on

the “Search for Articles” Web page for your the “Search for Articles” Web page for your class research?class research?

– Did you notice the new “Other text Did you notice the new “Other text possibilities” link?possibilities” link?

– What did you think of the pop-up window What did you think of the pop-up window information when you clicked on the link?information when you clicked on the link?

– What did you think of the service?What did you think of the service?– Additional commentsAdditional comments

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Student Evaluation87% of students responded that they 87% of students responded that they

used the library’s databases for class used the library’s databases for class research research

Only 25% noticed the new “Other text Only 25% noticed the new “Other text possibilities” linkpossibilities” link

Students that noticed the service “liked Students that noticed the service “liked the service”the service”

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Slide 40 Finding the

Missing Link

Vicky Robl, Serials SolutionsVicky Robl, Serials SolutionsCarolyn Johnson, Northwest Missouri Carolyn Johnson, Northwest Missouri State UniversityState UniversityJoyce Meldrem, Northwest Missouri Joyce Meldrem, Northwest Missouri State UniversityState UniversityLori Mardis, Northwest Missouri State Lori Mardis, Northwest Missouri State UniversityUniversity

Thank You!Thank You!

finding the missing link

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