The Magic of APIs BrightonSEO 2013

Matt Beswick

@ma$beswick  

20 minutes?!?

@ma$beswick  

Not just for geeks*

@ma$beswick  

*Knowing how to code helps.

@ma$beswick  

Get your learning on…

Some Data

Your Code

Cool Stuff

APIs (over) Simplified

@ma$beswick  

Example 1: Competitor Analysis

*Knowing how to code helps.

h$p://moz.com/products/api   h$p://developer-­‐support.majes<cseo.com/  

Our Heroes!  

pick some sites  

@ma$beswick  

pick some sites  

Get a combined list of links.  

@ma$beswick  

@ma$beswick  

Export to excel. Analyse. Get loads of links.  

1. Create a list of twitter users 2. Get a list of their last 200 tweets 3. Check those tweets for links 4. Look for trends… and reach out!

A quick how to…  

Enter your list of users…  

Wait a few minutes for this

Analyse  a  page  for  topics  

Get  that  list  and  store  it  

Use  it  as  a  basis  for  outreach  

An example Textwise Response…  

Don’t Forget Your Spider

Keep  on  crawlin’!  Build  up  a  searchable  

database  of  sites  

Use  that  db  as  a  basis  for  outreach  

…  and  also  check  who  they  link  to.  

Crawl  each  of  those  sites  and  check  for  

topics…  

Start  with  a  ‘seed’  list  of  sites  

… and here’s a quick example of sites.  

How about this?  

www.ma$beswick.co.uk/outsourcing-­‐guide/  

Use  the  process  I  just  described  but  mix  it  up  by  outsourcing  some  extra  valida<on,  and  then  using  the  BuzzStream  API  to  get  your  data  into  their  system.  

http://www.mattbeswick.co.uk/big-list-of-apis/

Examples & Free Code!

Thanks! www.mattbeswick.co.uk

@mattbeswick

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