predicting the future of google - brightonseo
DESCRIPTION
By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search.TRANSCRIPT
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The future of Google…and why it’s no longer
a search company
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But that’s not the whole picture
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Warning!
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Data
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I HAS CONSPRCY THERY
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Where might Google get this data?
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$8 TO $10 BILLIONBY 2022
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$60+ MILLION
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$1 BILLION FOR180 SATELLITES
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80%of websites use Google Analytics
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8.8.8.8Google DNS service
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GOOGLE EXPLORES
A UNIFIED CMS AND
PUBLISHER AD
PLATFORM
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DOMAINS SURVEYS DRIVE
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$966 MILLION
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$500 MILLION
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$3.2 BILLION
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$555 MILLION
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What couldpull this datatogether?
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$400 MILLION
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What is Googletrying to achieve?
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“My vision when we started Google 15 years ago was that eventually you wouldn’t have a search query at all. You’d just have information come to you as you need it”Sergei Brin, Google
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GOOGLE’S NEW
DIRECTOR OFENGINEERING,
RAY KURZWEIL,
IS BUILDING YOUR
‘CYBERNETIC FRIEND’
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Google is no longer asearch company
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Google is a data platform
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“Any sufficiently advanced technology is indistinguishable from magic.”Arthur C. Clarke
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Why?
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Google was a technology company funded by advertising.
Now it’s an advertising company that uses technology.
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$%!?What about clients?
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&£#@What about our jobs?
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Web search
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Web search
Contextual search
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Search plus Your World
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Google needs to understand rather than index
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Structured data
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$30+ MILLION
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Predictions
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Content is kingContext
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Rise in businesses based on Google data
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Foster brand loyalty
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Google knows more about your customers than you do
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$16,711,000,000plus…
ProjectLoon Domains
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It’s alreadyhappened
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Thank you…
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