use google docs to monitor seo by pulling in google analytics #brightonseo

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@dergal @sitevisibi lity

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Post on 22-Nov-2014

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Why pull data out of Google Analytics and into Google docs - creating dashboards with it and analysis of Google updates including Penguin and Panda. Have you been hit using the SiteVisibility Penda tool

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Page 1: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

@dergal@sitevisibility

Page 2: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

… so google docs

Page 3: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

… when we notice

Page 4: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

We start to fix it …

Page 5: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Meet Dane ….

5 x clients

15 minutes checking each client for issues… Daily

5 x 5 x 15 = 6 ½ hours … per week!

Page 6: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

This means monitoring ….

Page 7: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

How ? – Google docs FTW

Page 8: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

In a google doc, click add-ons …. & install

Page 9: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Next bit is actually pretty easy …

Follow the wizard but select the metrics

Metrics Sessions

Dimensions Dates Medium

This outputs a spreadsheet that needs to be formatted into a pivot table graph.

Page 10: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

View IDs

A massively important part of this process is the view ID – Login to Google Analytics Go to “Admin” of the account you want click on

view settings Get the View ID

Page 11: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Rinse and repeat …

Repeat for every client … Run. Creating the graphs ….

Page 12: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

So why sites …

Its actually pretty hard to build the cool dashboards in Google sheets

Getting more than one graph on a page is challenging

Sites makes it easy to make a private dashboard that you can integrate any content into it!

You can have multiple pages so split the graphs by account manager for instance – have a separate page for PPC

Page 13: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

We can now easily monitor sites

This means we are the first to see spikes and drops in clients analytics accounts if they are using Google Analytics and are correctly tagging campaigns.

In the future we hope to be able to push out more updates to our own platform

Our next steps for us are to pull the data into a SQL database for crazy smart monitoring and analysis, we are already doing this for PPC via Analytics Canvas. http://www.analyticscanvas.com/

Page 14: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

We’ve been hit by ….

Panda

Penguin

Caffeine

A Smooth Criminal

Page 15: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

The penguin tool from barracuda is awesome …

www.barracuda-digital.co.uk/panguin-tool/

But we felt we could go better as we needed - - Seasonality

- Client Updates

- Interactivity

Page 16: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

What we came up with Was a pretty awesome self running solution, interactive, zoomable with year on year 7 day average data visualisation that could be copied and given to clients

Page 17: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Overlaid with all the Google Updates

Page 18: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

The tech geek bit ….

Page 19: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

The data from Moz -

http://moz.com/google-algorithm-change

Page 20: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Build your own….

Login to Google Analytics Get your View ID Go to - http://bit.ly/svpenda Make a copy Put in your view ID Install the GA Add in Run Analyse ….

Page 21: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Similarly create a spreadsheet for all your clients speed….

Benchmarking makes the data far more useful…. Run monthly to spot issues …

Page 22: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

so … Google docs & analytics

Can create the mother of a dashboard

Compare multiple sites quickly

Make an awesome Penda (name subject to change) tool

Want to see the Penda tool in action? – visit the SiteVisibility stand to get your site run through the tool!

Exports …

Page 23: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Export to Excel for Awesomeness ….

One thing that Google docs can’t do … awesome conditional formatting … and other awesomeness ….

Page 24: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Additional Monitoring everyone should do …

AWR – pretty awesome for daily / weekly rank checking http://www.AdvancedWebRanking.com/online/

StatusCake – free uptime monitoring & speed https://www.statuscake.com/

WMT Google Bing Yandex, Baidu etc.. if you are international

Page 25: Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEO

Thanks! Any questions – drop me a tweet!

http://twitter.com/dergal Tune in to the SiteVisibility Podcast for more

hints and tips - http://www.sitevisibility.co.uk/impodcast/

Contact us at www.sitevisiblity.co.uk